A lot of marketers got used to using MailChimp to handle email marketing campaigns. But what if I tell that you are probably wasting your money? Today, there are many other similar services that charge less for the same work. The monkey postman must have delivered tons of emails for you. Isn’t time to make the poor animal retire and opt for a less expensive solution? You can find it in this post with 10 cheaper alternatives to MailChimp.
The thing is MailChimp has kind of a tricky pricing policy with narrow tiers that depend on the number of subscribers. For example, if you have up to 10,000 subscribers, you pay $75, but this price will grow by $5 when one more person, the 10,001st, joins your mailing list. In fact, the cost grows with 200 new subscribers: $80 for 10,001 - 10,200, $85 for 10,201 - 10,400, $90 for 10,401 - 10,600, and so on. If you are not delighted with such a frequent price increase, consider an idea to use cheaper solutions from this post. You can also save more at your favorite stores with groupon coupon.
First of all, let’s find out what major features the top email marketing tool includes, and then check whether Mailchimp cheaper alternative have them too.
- Drag-and-Drop Editor. Place your text, images and other elements whenever you like throughout the mail body. You can do it by simply dragging and dropping them onto the canvas.
- Pre-designed Templates. This is a solution for those of you who need a quick start. Just grab a pre-designed template, edit it a little, and voila – your letter is ready for sending.
- Merge Tags. These are tiny yet effective tools for your email personalization. With their help, you can include subscribers’ names, links to their social accounts, etc.
- Mobile-Friendly. Make sure your emails look good on any screen, since portable devices are commonly used to check mailboxes today.
- Sign-up Forms. Build signup forms matching your brand identity. You can supply them with images, drop-down boxes, and radio buttons.
- Automation. It can facilitate your email marketing workflow dramatically. Set up automatic emails to welcome new subscribers, show them some relevant info, offer different incentives like discounts, and much more.
- Analytics & Reporting. To track your user engagement, you can use multiple reporting features. For example, you can analyze the number of opened emails, unsubscribed users, click rates, etc.
- Segmentation. Segment your audience to send them the content they’re interested in. As a possible option, you can send letters with special offers only to the most engaged subscribers or those who have made a purchase.
- A/B Testing. Find out what subject lines are more effective and what emails lead to higher open rates. For this choose a few email varieties and send them to different groups of subscribers.
- Collaboration. Join forces with other members of your team on your email marketing campaigns. There are multi-user accounts and options to leave comments in the editor dashboard, send test emails to colleagues, mark comments as read, etc.
- Social Sharing. Let subscribers share your emails in their social media profiles with a single click.
- Email Client Testing. Test your letters in different email clients before sending to make sure they look flawless anywhere.
- Mobile App. It gives an opportunity to access subscribers’ profiles and track stats on the go, via mobile devices.
Here we are. Now look through the features of the 10 email marketing services that are cheaper than MailChimp. I hope my easy-to-scan checklists will help you make the right decision whether you need to replace your current email marketing software.
Campayn
- Drag-and-Drop Editor – yes
- Pre-designed Templates – yes
- Merge Tags – yes
- Mobile-Friendly – yes
- Sign-up Forms – yes
- Automation – yes
- Analytics & Reporting – yes
- Segmentation – yes
- A/B Testing – no
- Collaboration – yes
- Social Sharing – yes
- Email Client Testing – yes
- Mobile App – yes (for iPhones)
- Pricing – starting at $10 per month for 1000 subscribers and unlimited emails
- Freebie – yes (20,000 emails for 500 subscribers)
Using Campayn, you’ll need to pay $40 per month for 10,000 subscribers and unlimited emails, while MailChimp charges $75 for the same amount. Campayn comes with 50+ email templates that are mobile-ready and fully editable. You can also access a library of professional images or upload pictures from your personal gallery. To brand your letters, feel free to use your corporate colors and remove the logo of Campayn.
MailerLite
- Drag-and-Drop Editor – yes
- Pre-designed Templates – yes
- Merge Tags – yes
- Mobile-Friendly – yes
- Sign-up Forms – yes
- Automation – yes
- Analytics & Reporting – yes
- Segmentation – yes
- A/B Testing – yes
- Collaboration – yes
- Social Sharing – yes
- Email Client Testing – yes
- Mobile App – yes (for iPads)
- Pricing – starting at $10 per month for 1,001-5,000 subscribers and unlimited emails
- Freebie – yes (unlimited emails for 1,000 subscribers)
MailerLite is another popular email marketing tool. Using it, you’ll have an opportunity to save $55 on sending letters to 10,000 subscribers. This service costs only $20 compared to the price of $75 set by MailChimp. MailerLite is packed with 14 pre-designed templates, each of which has its own set of content blocks and adjustable color scheme. In addition to a drag-and-drop newsletter editor, you can use a photo editor. It allows you to crop, resize, and edit images without resorting to third-party tools.
What MailChimp is missing and MailerLite provides is a feature of auto resending. It gives subscribers a second chance to open the newsletter they ignored. In your resent campaign, you can change only the email subject, both the email subject and personal message, and also the email subject and content (like “only 3 days left to…”). Then, specify the sending time and choose the recipients among those who didn’t open the first letter and those who didn’t click a link.
ExpressPigeon
- Drag-and-Drop Editor – yes
- Pre-designed Templates – yes
- Merge Tags – yes
- Mobile-Friendly – yes
- Sign-up Forms – yes
- Automation – yes
- Analytics & Reporting – yes
- Segmentation – yes
- A/B Testing – yes
- Collaboration – no
- Social Sharing – yes
- Email Client Testing – no
- Mobile App – no
- Pricing – starting at $9.99 per month for 500 subscribers and unlimited emails
- Freebie – yes (1,000 emails for 500 subscribers)
ExpressPigeon is one of the best email marketing solutions. To send letters to 10,000 subscribers, it charges $49.99, which is $25 less than the sum you’d have to pay using MailChimp. ExpressPigeon features a responsive editor to remove, replace and move the text, columns, banners, and other email elements. You can also add widgets with some dynamic content, e.g. YouTube videos, countdown calendars, etc. What’s cool about the editor is an “undo/redo” option to deal with your errors.
SendX
- Drag and Drop Editor - Yes
- Pre-Designed Templates - Yes
- Merge Tags - Yes
- Mobile-Friendly - Yes
- Sign-up forms - Yes
- Automation - Yes
- Analytics and Reporting - Yes
- Segmentation - Yes
- A/B Testing - Yes
- Collaboration - Yes
- Social Sharing - Yes
- Email Client Testing - Yes
- Mobile App - No
- Pricing - Starting at $7.49 per month for 1000 subscribers and unlimited emails
- Freebie - Yes (500 subscribers and 2000 emails)
SendX is a great solution which is more affordable than MailChimp. As your subscriber count increases, MailChimp’s costs start increasing by a huge margin. Additionally, they start limiting you on the number of emails you can send. SendX is a great solution for the marketers who are looking to send Unlimited Emails at all plans (which are priced at an extremely affordable rate).
What’s also cool is that SendX offers 24x7 live chat support, unlike MailChimp. Regardless of what plan you’re on and where you live.
FreshMail
- Drag-and-Drop Editor – yes
- Pre-designed Templates – yes
- Merge Tags – yes
- Mobile-Friendly – yes
- Sign-up Forms – yes
- Automation – yes
- Analytics & Reporting – yes
- Segmentation – yes
- A/B Testing – yes
- Collaboration – yes
- Social Sharing – yes
- Email Client Testing – yes
- Mobile App – yes (for tablets)
- Pricing – starting at $14 per month for 1,000 subscribers and unlimited emails
- Freebie – yes (unlimited emails for 500 subscribers)
FreshMail email marketing service offers 150 customizable email templates meant for a wide range of business niches. To make sure your letters look good anywhere, you can test them in 24 email clients before sending. You can also personalize them in the subject line, sender address, name, and email body content. The system is smart enough to detect the gender of subscribers for greater personalization. Thanks to real-time reports, it’s possible to track the number of opened and bounced emails, clicks, unsubscribed users, etc. There are also autoresponders to automate your interaction with customers.
Mad Mimi
- Drag-and-Drop Editor – yes
- Pre-designed Templates – no
- Merge Tags – yes
- Mobile-Friendly – yes
- Sign-up Forms – yes
- Automation – yes
- Analytics & Reporting – yes
- Segmentation – yes
- A/B Testing – no
- Collaboration – yes
- Social Sharing – yes
- Email Client Testing – no
- Mobile App – no
- Pricing – starting at $10 per month for 500 subscribers and unlimited emails
- Freebie – yes (emails for 100 subscribers)
Mad Mimi email marketing application also offers low pricing plans compared to MailChimp. With its help, you can send unlimited emails to 10,000 subscribers for $42 per month, whereas the monkey alternative takes $75 for it. Mad Mimi allows you manage multiple email lists and add members to them via CSV files and from your spreadsheet. To facilitate your work, this intelligent system recognizes addresses, deletes duplicates, suppresses bounces and unsubscribes automatically.
EasySendy
- Drag-and-Drop Editor – no
- Pre-designed Templates – yes
- Merge Tags – yes
- Mobile-Friendly – yes
- Sign-up Forms – yes
- Automation – yes
- Analytics & Reporting – yes
- Segmentation – yes
- A/B Testing – no
- Collaboration – no
- Social Sharing – no
- Email Client Testing – no
- Mobile App – no
- Pricing – starting at $19 per month for 10,000 subscribers and unlimited emails
- Freebie – yes (30,000 emails for 2,000 subscribers)
EasySendy is one of the most popular cost-effective email marketing solutions. Its price for 10,000 subscribers is $19, i.e. $56 less than the MailChimp monthly fee of $75. The service lets you create email lists with custom fields that you can easily find in its dashboard. Before sending another email marketing campaign, feel free to test the new email marketing template and check its spam score. Depending on the results, you can modify it afterwards for mailbox compliance.
Moosend
- Drag-and-Drop Editor – yes
- Pre-designed Templates – no
- Merge Tags – yes
- Mobile-Friendly – yes
- Sign-up Forms – yes
- Automation – yes
- Analytics & Reporting – yes
- Segmentation – yes
- A/B Testing – yes
- Collaboration – no
- Social Sharing – yes
- Email Client Testing – yes
- Mobile App – no
- Pricing – starting at $25 per month for up to 5,000 subscribers and unlimited emails
- Freebie – yes
Moosend also belongs to the set of cheaper alternatives to MailChimp. Its users pay $40 for 10,000 subscribers, while MailChimp customers get the same for $75. If you already have mailing lists, you can easily transfer them to the dashboard by means of a built-in plugin or by uploading an Excel spreadsheet. What’s also cool about it, your images and files are stored on one of Moosend servers. The service can send emails and reveal a lot of stats in real time, e.g. clicks, bounces, forwards, unsubscribe requests, and end-user device info.
MailGet
- Drag-and-Drop Editor – yes
- Pre-designed Templates – no
- Merge Tags – yes
- Mobile-Friendly – yes
- Sign-up Forms – yes
- Automation – yes
- Analytics & Reporting – yes
- Segmentation – yes
- A/B Testing – no
- Collaboration – no
- Social Sharing – no
- Email Client Testing – yes
- Pricing – starting at $29 per month for 10,000 subscribers and unlimited emails
- Freebie – no
Using this mailchimp alternative, you can interact with 10,000 subscribers for $29 on a monthly basis instead of $75 charged by MailChimp. It supports a number of email marketing features, including CSV and Excel formats for importing your contacts. Its powerful drag-and-drop builder allows you to create pixel-perfect emails branded in line with your company’s style. MailGet has specific algorithms to increase deliverability of your emails to maximum. The analytics reveal the number of send emails per a specific period of time, opened, clicked, unsubscribed, bounced and marked as spam. What’s also notable about this service is a possibility to remove invalid mails from the subscribers’ list from. But take into account that there is no free plan.
EmailPush
- Drag-and-Drop Editor – yes
- Pre-designed Templates – yes
- Merge Tags – yes
- Mobile-Friendly – yes
- Sign-up Forms – yes
- Automation – yes
- Analytics & Reporting – yes
- Segmentation – yes
- A/B Testing – yes
- Collaboration – yes
- Social Sharing – yes
- Email Client Testing – yes
- Mobile App – no
- Pricing – starting at $39 per month for 5,000 subscribers and unlimited emails
- Freebie – almost, for $1 (15,000 emails for 2,500 subscribers)
EmailPush charges $59 for 10,000 subscribers compared to $75 for the same service by MailChimp. EmailPush is one of the top email marketing platforms coming with a media library to store, email marketing automation, organize and manage your email campaign assets, send email campaigns, trach email campaign reports, etc. Built-in static segmentation tools can boost the efficiency of your email campaigns, while A/B testing helps optimize a lot of their components, namely subject lines, images, and other content. The service also provides unlimited image hosting, allows for addition of Dropbox file links, and enables you to automate the life cycle of email campaign. What’s more, you can benefit from social reports, as they let you check how your campaigns are shared in social networks.
Ariticmail
- Drag-and-Drop Editor – no
- Pre-designed Templates – no
- Merge Tags – yes
- Mobile-Friendly – yes
- Sign-up Forms – yes
- Automation – yes
- Analytics & Reporting – yes
- Segmentation – yes
- A/B Testing – no
- Collaboration – no
- Social Sharing – no
- Email Client Testing – no
- Mobile App – no
- Pricing – starting at $50 per month for 100,000 subscribers and 500,000 emails
- Freebie – yes (1,000 emails for 100 subscribers)
The last email marketing solution from our roundup is Ariticmail. The system is quite fast with the ability to send out 40 emails per second. It has a white label feature to let you rebrand your campaigns in line with corporate identity. There is also a wide range of tags for personalization. They include the user’s name, list name / subject / description, current year / month / day, and some others. To manage email lists, you can use segmentation, merge, sync, and split features.
I hope I could throw in ideas on how to stop overpaying for your email campaigns. Are these email marketing tools better than MailChimp, in your humble opinion? Which one of them is worth a try? Share your thoughts on saving money with these alternative solutions. Also don’t forget to share this post with friends if you find it helpful somehow, please.