Do you wonder how to create a landing page without developers’ help? Brain boxes of the IT field have already invented tools that allow non-tech savvies to build pages in a code-free manner. And not only build, in fact, but also A/B test, track, optimize for mobile devices, and do other things to get a highly converting design. Check 15 reliable landing page builders that will help you on the way to this goal.
These tools are real time-savers, as they bring the total amount of time to minimum. An hour, half an hour, 15 minutes… these numbers are mentioned in testimonials of people who have already used them. The first four landing page builders featured below also come with free plans, while others have free trials or money-back guarantees. In such a way, there’s no risk at least to try them out. When designing a landing page, follow a few tips to come up with a highly converting layout.
Before checking each builder individually, find out what features a good tool of this category must have. Here are they are.
- Drag-and-Drop Editor. This tool allows you to drag and drop elements and customize them with simple controls. No need to bother with HTML and CSS tricks.
- Responsive. Being fully responsive, your landing pages can adjust seamlessly to screens of portable devices automatically. In such a way, prospects can view them on the go.
- Pre-designed Templates. To give you a kick-start, most landing page builders are packed with templates meant for various niches. You can customize them according to your needs.
- Lead Generation Forms. Add forms to your landing pages to generate more leads. Forms can contain checkboxes, file upload fields and other elements.
- A/B Testing. Test the performance of different landing pages to detect the most effective one in terms of conversion. You can test different aspects, from colors to different structures.
- Real-Time Stats. Check detailed reports on your conversions, visitors’ location, time spent on the page, and much. Even the tiniest detail won’t remain unnoticed.
- Custom Domain. It enables you to publish your landing pages to your own domain or sub-domain.
- Team Collaboration. This feature allows you to work on landing pages with the other members of your marketing team. Some tools provide multi-user accounts, while others offer a single account with sub-accounts for this.
Now proceed to checklists and more detailed descriptions of 15 landing page builders.
Wishpond
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – yes
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – no
- Pricing – starting at $44 per month billed annually
- Free Plan – yes
- Free Trial – yes (14 days)
Wishpond is one of the best landing page builders providing not only a free trial, but also a free plan. It offers 50+ flexible landing page templates, from which you can choose the right one for your business goals. It’s possible to supply your landing pages with customizable forms that have checkboxes, dropdown menus, file upload fields, multi-choice questions, etc. To personalize these forms, merge tags will come in handy. Background images can be spiced up with a parallax effect, which will enhance visual aesthetics of your pages. Wishpond allows you to publish them to tabs on your Facebook page with a single click. In terms of customization, you can use advanced CSS and JavaScript besides drag-and-drop options.
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Firecart
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – no
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – yes
- Pricing – starting at $25 per month
- Free Plan – yes
- Free Trial – yes (30 days)
Firecart is another cool solution to create branded, mobile-optimized and SEO-friendly landing pages. Using its drag-and-drop editor, you can add forms, social share buttons, and multimedia content. Your landing page can be presented as a standalone page or sidebar widget on your site and under a tab on your Facebook page.
What adds to the usability of Firecart is a powerful automation engine. With its aid, you can automate follow-up actions, from assigning tasks to your team members to adding each visitor to a certain segment. To understand the efficiency of your landing pages, you can analyze different stats. They include total views, conversions, average time spent on the page, visitors’ geo locations, and traffic sources, e.g. CPC, referral, organic, and direct. The tool supports Excel to let you download reports with the mentioned data.
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Sunny Landing Pages
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – yes
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – no
- Pricing – starting at $29 per month
- Free Plan – yes
- Free Trial – no
Here is a DIY landing page generator with a drag-and-drop, grid-based interface. It has all the must-have features such as bold, italics, font color, spacing, tables, alignment, numbering, and even a handy undo / redo option. Besides text, you can add images, videos, buttons, social icons, countdown timers, and customizable forms to your landing page layout. Regarding the SEO aspect, it’s possible to insert the page title, description, and keywords along with a Google Analytics tag, Favicon, and custom JavaScript.
In the dashboard of the tool, you track the performance of your pages and download a CSV file with a list of your leads. Heatmaps show how your visitors are browsing, which will help you optimize your pages. Compared to other builders, Sunny has fewer pre-designed templates, only 19, to be exact. They can be filtered by the lead capture, countdown, click-through, coming soon, and launch pages.
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Privy
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – no
- Lead Generation Forms – yes
- A/B Testing – no (coming soon)
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – yes
- Pricing – starting at $24 per month
- Free Plan – yes
- Free Trial – no
Privy is another landing page builder with a free plan. It enables to create brand-matching pages that work seamlessly in mobile environments. You can also create links that can be distributed in Facebook, Twitter, Google and other digital channels. To find out which channel drive more conversion, feel free to use advanced tracking capabilities. Due to pre-filled forms, you can see the growth of conversion. Here’s how it works. When a visitors lands on your next landing page campaign, the form is automatically pre-filled with the info he / she provided on the previous one. The packagte of Privy is somewhat limited, as it has no pre-designed templates and no A/B testing. But, on the other hand, you can build landing pages for free with this tool. And A/B testing is reportedly to be rolled out soon, so stay tuned.
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Unbounce
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – yes
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – yes
- Pricing – starting at $49 per month billed annually
- Free Plan – no
- Free Trial – yes (30 days)
The drag-and-drop landing page builder of Unbounce has advanced design effects such as full-page background images and parallax scrolling effect. To improve the relevance of your pages, there is a feature of dynamic text replacement. It automatically swaps out keywords in line with prospects’ search queries. When visitors submit their contact information, you’ll receive an alert. What’s cool, it’s possible to import and export that info.
The tool comes with 85+ free responsive templates that can be sorted by different categories. They include a campaign type (lead generation, products, click-through), industry (education, fashion, real estate), and special features (video backgrounds, parallax effect, lightboxes). Unbounce provides automatic SSL encryption for custom domain, which will let you assure prospects that your data is delivered from a secure source.
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Instapage
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – yes
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – yes
- Pricing – starting at $29 per month billed annually
- Free Plan – no
- Free Trial – yes (30 days)
Instapage stands out among other solutions for 5,000+ premium Google & Typekit web fonts. Integrated with BigStock, it also gives an access to 31+ million royalty-free photos and vectors. To get started faster, you can use 100+ mobile-friendly templates divided into 5 categories: lead generation, click-through, webinar, mobile app, and thank-you pages.
Building a page, you can embed CTA buttons, video, parallax effect, and even custom code into it with a few clicks. To create a sense of urgency, you can also add countdown timers that are customizable in their essence. Instapage has a number of image editing options. They enable you to upload pictures by dragging and dropping, scroll through multiple photos in seconds, and arrange them within large collections. What you may also find useful is a page version history. This feature helps you return to landing page versions with higher conversion.
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KickoffLabs
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – yes
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – yes
- Pricing – starting at $27 per month billed annually
- Free Plan – no
- Free Trial – yes (30 days)
KickoffLabs features a WYSIWYG editor with a real-time preview option. It has a library of background images, 110 Google fonts and smart color pickers. You can also add opt-in forms of different kinds, particularly classic embed, popup link form, corner popup signup form, full-screen welcome mat, top and bottom signup bars. By means of exit intent widgets, you can retain visitors when they are going to leave. The tool has 60+ templates tailored for multiple purposes, from giveaways and promotions to referral contests and simple surveys.
Using KickoffLabs, you can build social-friendly landing pages with links to Twitter, Google+, LinkedIn, Facebook, Pinterest, and YouTube profiles. It’s also possible to customize the Favicon of your page. In terms of analytics, you can track conversion rates, total and unique views, top referral links, and leads captured. For each lead captured, you can also view some extra data including the age, location, gender, social media profiles, IP address, etc.
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Lander
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – yes
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – no
- Pricing – starting at $37 per month billed annually
- Free Plan – no
- Free Trial – yes (14 days)
Lander has all the elements that a successful landing page needs. With its intuitive editing tool, you can drag and drop countdown timers, video, Google map, Google fonts, social widgets, forms, and even PayPal button. If you have a cool piece of code, Lander allows you to embed it into the page as well. For convenience, it’s possible to preview the page design live before publishing it. Moreover, the tool offers pre-designed templates grouped into the following categories: products & services, eCommerce, webinars & events, coming soon, and bio & portfolio. A conversion chart lets you track daily trends, seasonal highs and lows, etc. As for your call-to-action strategy, you can test different CTA buttons using different fonts, colors, and sizes.
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Leadpages
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – yes
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – yes
- Pricing – starting at $25 per month billed annually
- Free Plan – no
- Free Trial – no (30-day money-back guarantee)
Leadpages features an easy interface, where you can customize each landing page by simply dragging and dropping. Feel free to supply it with a video player, countdown timer, exit popup, and custom forms with survey questions, radio buttons, and hidden fields. If you know how to code, you can also add your own HTML widgets to it. For those of you who need a quick start, there are hundreds of mobile-friendly templates for virtually any industry. With Leadpages, you can to create SEO-friendly pages with faster load times and easy-to-edit metadata fields. To share access with your team, you can set up sub-accounts linked to your main one. Lead notifications allow you to receive the info about new leads directly to your inbox.
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Q-Page
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – no
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – no
- Pricing – starting at $6 per month billed annually
- Free Plan – no
- Free Trial – yes (14 days)
Q-Page allows you to build a landing page in a few simple steps, which will reportedly take you around 15 minutes. To create its palette, you can make use of a “magic color ring.” Blocks come in 3 styles to diversify your design opportunities. Once you’re ready with your page, you can preview its look on different devices. The tool gives a choice of 115+ templates that can be viewed by categories, e.g. clothes, tourism, equipment, sports, gadgets, transportation, and others. Its intuitive dashboard reveals the data about visits and orders on the pages published. Q-Page lacks A/B testing and team collaboration options, but its low monthly fee seems to justify that.
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ClickThroo
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – yes
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – no
- Pricing – starting at $95 per month
- Free Plan – no
- Free Trial – yes (14 days)
ClickThroo provides a browser-based WYSIWYG editor with multiple options. Using it, you can resize any page elements and customize them with rounded corners, shadows, borders, and transparent effect. It’s also possible to control titles and meta tags, which will be useful for SEO. In terms of landing page personalization, the tool supports dynamic text. It means you can add visitors’ location, keyword, referring URL, etc with a single click.
What’s also cool about ClickThroo is a library of stock icons, buttons and other image elements. As for ready-made templates, you can access 80+ designs of different types, e.g. lead generation, product shot, teaser, viral social media contests, etc. To analyze the performance of your landing pages, there are 20 types of reports that can be exported to PDF. In addition to analysis, the tool allows you to segment visitors with 20 different filters. With the help of ClickThroo, you can check reports on duplicate clicks and those by bots or residents of non-targeted countries.
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GetResponse
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – yes
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – yes
- Pricing – starting at $15 per month
- Free Plan – no
- Free Trial – yes (a month)
The WYSIWYG editor of GetResponse allows you to move, scale, crop, resize, and reshape any page element, be it a text box, image, background, input field or button. The tool provides 100+ fully responsive templates of 9 types, namely opt-in, sales, promo, download, video, start from scratch, about me, webinar, and thank you pages. When it comes to visual content, you can either use your own images or choose from 1,000+ freebies. To edit them, there’s a toolkit with brushes, stickers, filters, and more.
GetResponse allows for integration with social networks and popular analytic services, e.g. Google Analytics, Kissmetrics, and Yandex Metrica, to name a few. You can also supply your landing pages with videos from YouTube, Vimeo, Wistia, and other popular services. To motivate visitors for a purchase, feel free to embed a PayPal “buy now” button.
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Landingi
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – yes
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – yes
- Pricing – starting at $29 per month
- Free Plan – no
- Free Trial – yes (30 days)
Landingi offers 100+ mobile-friendly and editable templates that you can sort by colors, categories, and statuses (newest or most popular). To collect customers’ data, it’s possible to use fully adjustable forms that can be integrated with a necessary mailing system. A/B testing allows you to compare the effectiveness of any page elements, from text and images to buttons and forms. With detailed statistics, you can be aware of visits, actions and conversion rates of each landing page. All the data can be imported to a CSV file. To publish you pages, are entitled to use either your own domain or one of Landingi pre-made templates. What’s more, you can also publish them on your Facebook page in the form of a bookmark.
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PageWiz
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – yes
- Real-Time Stats – yes
- Custom Domain – yes
- Team Collaboration – yes
- Pricing – starting at $25 per month billed annually
- Free Plan – no
- Free Trial – 30 (days)
The WYSIWYG editor of PageWiz has some advanced functionality, e.g. survey feedback, besides standard features like moving elements. In terms of branding, the tool has a white label option for “new lead” email notifications that clients receive. Thanks to multiple widgets, you can build content-rich page designs with Facebook share boxes, Google map, and YouTube & Vimeo videos. A/B testing is carried out in a simple, three-click procedure. To get more reliable results, you can assign a cookie to each new visitor.
Lead capture data can be sent to a few email addresses per page, which turns PageWiz from a simple builder into a landing page campaign manager. Moreover, all the leads are stored on secure servers for both maximum protection and convenience. Feel free to use them anytime and even export to excel. PageWiz has a limited number of pre-designed templates – only 4. What’s good, they have been repeatedly tested and optimized for maximum conversion. They include lead generation, mobile, click-through, and video landing pages.
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OptimizePress
- Drag-and-Drop Editor – yes
- Responsive – yes
- Pre-designed Templates – yes
- Lead Generation Forms – yes
- A/B Testing – no
- Real-Time Stats – no
- Custom Domain – yes
- Team Collaboration – no
- Pricing – starting at $97 per month
- Free Plan – no
- Free Trial – no (instead – money-back guarantee for 30 days)
OptimizePress comes with a live content and layout editor, which allows you to preview changes without page reloading. There are 30+ editable templates to choose from. For convenience, you can sort them by the popularity, average rating, newness and pricing. In the element browser of OptimizePress, you can access 40+ elements of different styles. Order boxes, countdown timers, testimonials blocks, video & audio players, progress bars – you will have an opportunity to equip your landing pages with almost unlimited functionality. And, what’s important, they will be mobile-friendly automatically. To benefit from analytics and A/B testing, you are required to integrate OptimizePress with Google Analytics.
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Landing Pages with a Drag-and-Drop Builder
What can be more effective than a landing page builder? Perhaps, only ready-made landing page templates with an integrated drag-and-drop builder. These innovative solutions by TemplateMonster set you free from making a monthly payment, which is what the mentioned tools bind you to. Just get any of these templates once – and it’s all yours forever. You can buy each template separately for $19 or purchase all of them in a bundle for $95.
Let’s find out what these landing page templates are all about. They come with pre-designed blocks that can be dragged and dropped onto the empty canvas and customized with links, images, videos, icons, titles, and text. Depending on your goal, you can add blocks of different types to your landing pages. Here they are.
- Intro Blocks. The header of your landing page can be focused on product details, cut prices, expiration of a special offer, motivation for further contact, and much more. Different intro blocks have different features, e.g. countdown, signup form, etc.
- Navigation Blocks. Each navigation block has its own set of elements. In addition to menu items, some versions come with follow icons, while others have a registration button instead of them. There are also blocks that lack menu items.
- Benefits and Features Blocks. Regarding your product presentation, you can highlight its key points in a vertical or horizontal row, complement them with icons, mention only their names or also add short descriptions, etc. There are multiple pre-defined options to choose from.
- Call-to-Action Blocks. Designed to motivate customers for a purchase or feedback, these blocks feature CTA buttons of different shapes and colors.
- General Content Blocks. Blocks of this kind are meant to highlight the key points of your company, its team, event overview, FAQs, etc. Use of lists, accordions, carousels and other elements helps improve the content hierarchy.
- Colorboxes. Equally split into several boxes, these blocks allow you to bring different kinds of content into focus. Due to different coloring, each box is visually distinctive among others.
- Gallery Styles. Showcase your project in a grid-based gallery with descriptions laid over images, shown underneath or omitted at all.
- Forms. You can supply your landing page with a contact, subscription or registration form. While some blocks have only a form, others also feature supplementary elements including social icons, counters, etc.
- Partners’ Blocks. Adding a block with partners’ logos, you will look more reliable to your prospects.
- Pricing Blocks. To reveal your pricing plans, you can choose from round shapes and tables. While circles are meant to display total costs, tables allow for detailed comparison of your plans.
- Counters. Use these dynamic elements to unveil the figures of your company. In terms of styling, counters can be framed in circles or unframed, complemented with icons, used with a one- or multi-colored palette, etc.
- Testimonials’ Blocks. Support your message with testimonials to make it sound more convincing. You can arrange them in columns, frame in boxes, display in a carousel one by one, add their authors’ photos, etc.
- Footer Types. These landing pages come with different footer types. Depending on the type you choose, you can show your contact details, working hours, follow icons, and Google map to make the finishing touch of the page informative.
As you can see, there’s literally everything you need to build a high converting landing page. What’s more, each block comes in various styles to let you experiment with your design until you come up with the most suitable version. For example, you can try different backgrounds, from dark and light to colored and transparent.
Follow quick links to switch between the demos of landing page templates and check more info about them.
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Here we are. Among these 15 landing page builders, Unbounce seems to be a cool tool to try, as it comes with a feature-rich pack and is available for a reasonable price. If you want to try a tool with a free plan, I’d recommend using Wishpond. Those of you who are pressed for time are advised to opt for ready-made landing page templates integrated with a drag-and-drop builder. As you can see, there are solutions for different needs. It’s up to you which one of them to choose. Do you know any other landing page builders, preferably with a free plan? Feel free to share them in the comments below, please.
No doubt, landing page builders attract the attention of those who want to dive into the Internet market. We are all looking for a quick and cheap solution to our issues. But is it so "sweet" really? Will there be any problems with the promotion? Despite all the advantages of the landing page builders, it is necessary to mention a few disadvantages you may come across.
- You do not own the landing page that you created: the site is at the disposal of the website builder, and you just use the service.
- You may have SEO-related issues – for example, running a blog on the site might be a problem. And this is a very important point, because quality promotion in the future reduces the cost of one client.
- You do not have unlimited creative freedom when using many of the landing page services. The limited creative freedom is an expected price to pay for the convenience of use.
- When you have strict guidelines for your brand, using a landing page service is not always the best way to stay in compliance.
- Moving the business to another platform might be a serious problem.
- The total rent cost in the end may appear not quite small one that you expected.
As a conclusion, using landing page builders is a good idea only if you can adequately calculate how much it will cost you to "rent" the builder, to set up and maintain the advertising campaign of such a website, and etc.
Alternatively, I would like to draw your attention to the attractive and innovative all-in-one landing page template.
Lintense - All-in-one Landing Page Template
Whether you need to quickly launch a website or test some business idea, promotion, product or service, Lintense is a perfect solution for you. Successful landing page is the result of painstaking (but not necessarily long) work. This all-in-one landing page template is crafted due to the latest web design trends to build an attractive fully-fledged website. Thanks to 100% responsive design, your visitors will be able to switch devices with no design-related errors. In-built Novi Builder is one of the best web page builders that deserves trust. It allows building a functional website with no programming skills. Moreover, the template comes with 5 perfectly designed templates, SEO-optimized code, effective plugins and technologies, regular updates and dedicated 24/7 support. Innovative web practices implemented in the product will get your online project to the new quality level.
More features:
- Parallax effect
- Bootstrap framework
- Top-notch performance
- Exceptional design
- Valid and clean HTML code
- Google web fonts
- Google map
- Accurate documentation
21 Signs of a Perfect Landing Page Design [Free eBook]