Fashion-Forward Showcase: 88 Beautiful Apparel Online Stores

Lilian Rigo

14 years ago

Designing websites for the fashion apparel industries is one of the most challenging assignments to handle. To streamline the online brand performance, apparel retailer should use highly impressive layouts to convey the style, feel, and value of the clothes being represented. Today we’ll try to analyze the main aspects of profitable fashion-forward eCommerce designs that apply a user-centric approach toward website strategy and development.

Apparel websites may extensively use various fashion drawings, body silhouettes, postures. Usually they display the outlines of models in different poses and from various perspectives. In this case, it is highly essential to decide upon the size of the image that would be chosen for the presentation of the fashion apparel. The picture should perfectly befit the website theme otherwise it might give a misrepresentation of the design concept.

Be careful with the extensive white space used in your apparel design. It should be so elaborated that there will be enough contrast on the site. While keeping a clean feel, not to distract from the clothing, make the colors stand out. The background color must create contrast with the body to pull people’s eyes towards the relevant content and minimize any time spent looking at the blank background. Note that the color of background can significantly assist in gaining website credibility. You should better use such color that is deeply associated with trust. Besides, you can reinforce visitors’ confidence with clear and precise header that prominently displays the custom logo, brand name or company slogan. Don’t make the top cut off for some reason since it is sure to result in credibility lack.

When it comes down to the images presented on the front page, they must follow the same usability rules as any other website component. Use such pictures or photographs that radiate appeal, made in high light conditions. As for the models, forget about using manikins and women whose heads are cut off – your models should look like real women, all having their own style and unique brand envision.

In order to engage users with your apparel web store, introduce a great product page copy with nice variety of products items. The apparel layout should feature a larger space for product photographs and a better-structured informational area. The site should be sortable by brand, price, gender, so the visitors are never more than two clicks away from their desired product. They should easily figure out how to navigate and scroll around, so better create an easy-to-follow site map and thoroughly devise the ways to embed all necessary ads, commercial videos inside a fashion-forward layout.

In this showcase, we’ve searched through loads clothing and fashion stores to find these 88 spectacular websites that combine versatility, style, and performance. Get a hold of some of that fashion!