For any well made eCommerce website it is highly essential to appeal to the target viewers who do online shopping. Basically, the determination of target audience is the stepping-stone to the building of a profitable eCommerce project which makes way for more traffic and garners more loyal clients. The key point for merchants here is to pay attention and continue adding value to their customers’ design preferences and expressed needs. In this post we’ll try to articulate meaningful benefits for a certain types of target audience and manage to situate eCommerce styles and layouts in the context of specified customer groups.
- The Male-Female eCommerce Aspects
- Stores for Kids and Teenage Shoppers
- eCommerce Model for Older People
- eCommerce Stuff for Rich and Poor Customers
The Male-Female eCommerce Aspects
Ok, we all know that men and women shop very differently having strikingly dissimilar shopping styles. Let’s now discuss some of the main features of how they purchase online.
For men it is highly essential that a design allows depth of product information, they need to do research, read feedbacks and expert reviews, jump to different sites to compare web stores. While women prefer to quickly scan that product information and then they can easily move on. They are not so much concerned with all the details around the particular product. Women would rather see what else is available in a similar category. So it is better to display multiple things on one page for them. Instead of a single product, you can use, for instance, a photo that groups several products in a life-like setting. eCommerce design should have a kind of interesting digressions that allows women easily filter the widest assortment possible. Site owners need to design special navigation to facilitate this, perhaps adding a list of recently viewed items. Plus it is better to appeal to sensuality that is reinforced by diverse comforting colors and fashion-centric images.
Whereas for men it is better not to clutter the design with irrelevant imagery, simply add something that creates comparative context and novelty for them. They should feel strict, logical, and sober approach towards eCommerce layout. Men are usually more focused, so being stuck to their initial aim they like to be well informed, know the real price and product details, and surf through the efficient design rather than switch between products and categories. In general, online merchants should set up their eCommerce site in such a way that it could maximize sales from both genders.
Eties.it
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Abercrombie.com
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Bythreads.com
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Michebag.com
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Uo.com.au
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Myla.com
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Awear.com
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What about Kids and Teenage Shoppers?
As for these fickle customers, it is obvious that they need to be constantly engaged and entertained. Keep their attention through including dynamic and moving graphics, hip and cutting-edge look with grunge elements. Note that the visual experience is a key factor for teen shopper. The design should be trendy and easy-to-use. You may add some cool interactions including quizzes, voting, message boards and games.
It is advisable to convey the information quickly that is fast loaded because you’re dealing with impatient clients. Make sure you display the price with the first mention of the product and do not require any registration. It is also preferable to allow teenage shoppers sort the product range by preference, color, and size. Besides, you may include pictures, some ads and banners – teenagers like this stuff. The text should be supplemented by large fonts and graphics to better appeal the teens. If oriented on teens, it is highly recommended not to use any childish allusions. Though, small kids extremely like any kiddie stuff presented. They would appeal to color rich graphics abundant in all kinds of cartoonish imagery and childlike symbolism.
Maurices.com
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Shop.ccs.com
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Shop.pacsun.com
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Atombicycles.com
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Tenlittleindians.com.au
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Crocs.store.ro
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Thegreetingfarm.com
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Happyspaces.co.uk
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eCommerce Model for Older People
Talking about this category of customers, we should admit that older shoppers are very demanding in terms of their money investment. For them security and privacy of online stores are one of the most important considerations. They often look for trusted brands with a good reputation and certain work period. So you should better show a high credibility within your website design. Display a secure site certification on your home page, prominently feature an affiliation with solid partners, include testimonials and feedbacks of your loyal customers. Be sure to tell more about your company, explain your values and mission. Older online shoppers are very concerned about these issues.
Aged people if shopping online do not want to be treated as old. They want to have a simple, efficient, very convenient web experience with easy interaction. The website should be optimized to an older audience through including clean, usable, and uncluttered design, positive imagery. It is better not to confuse older shoppers with pop-ups, so better sparingly use ads, banners, and pop-up stuff. As for navigation, it should be simple with back buttons, links to other pages or categories, as well as a link to the home page on every page. Make sure that all the buttons, tabs and menu items are enough large and clearly labeled. Do not underline text or exploit special effects, use only dark colors for text that contrast with the background. It is also recommended to let such visitors choose themselves the font size.
When it comes to checkout, it should be quick, easy and as few clicks as possible. Make sure you give your aged customers easy to follow directions and enough space to type in their information. Besides, you may include a welcome greeting as well as thank-you page to show appreciation for the customers visiting you.
Shopsanctuaryt.com
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Cornishwools.co.uk
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Trolleycards.com
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Gingerbreadusa.com
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Variant eCommerce Stuff for Rich and Poor Customers
Rich consumers are more likely to shop online. To appeal to this type of target audience, it is necessary to develop a fashionable eCommerce design intended to flatter a wealthy beauty and the evident prosperity of this target group. Among the many things that rich people like to see are oversized logos that emphasize the brand, textures and colors that symbolize richness, sleek and elegant icons. The overall style should sound official and precise. Some of the well-off customers prefer purely clean and clear eCommerce designs that are not lofty and loud in style. Note that there is nothing rich people value more than focusing on their high social status.
While common people that are used to having less income tend to see such eCommerce designs that prominently show accessibility and convey the saving messages. Those can be icons, tabs, banners and any text comments that indicate the discount issues and make allowance for the customers’ wealth condition. With this in mind, impressing the not too rich customers depends on using the decent, elliptical layouts and layers of overindulgent savings. You should better tailor a solid design with highly useable navigation and sales platform. It is also advisable to provide sufficient design elements to signal credibility to a discerning target audience.
Senacases.com
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Harrywinston.com
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Shop.hardgraft.com
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Omegawatches.com
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Carpetone.com
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Aeropostale.com
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Beddingtons.com
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Designerliving.com
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