Guide to Maximizing Your Car Dealership Website

Everyone needs them. People drive them all the time. Cars are everywhere, and people are buying them at an alarming rate. One way they tend to buy is online before even going to the car lot.

The key is to get people to visit you in person. After all, cars are meant to be driven, so the next step after maximizing your website is to get the customer driving in their dream car.

If you don’t have an account on Autotrader or Cars.com, it’s best to get one. Customers can come from those websites and want to see more of what you have to offer.

The internet works together to maximize all people and aspects involved. That’s why these tips on maximizing your car dealership website can help you get the customers you want.

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Rank high in search engines

Marketing strategies are important in getting a customer to come to your website, let alone visit your dealership. When you invest in your online marketing, you will get the most return for your dollars.

One key point in ranking high in the search engines is building your website catering your customers while still paying attention to SEO techniques. Also, try using multiple methods listed in this post to get the optimal rank.

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Car Search

The most useful part of a car dealership website, the search function, can provide a simple and easy car buying experience and make it easy to search for the car your customers want.

Some common features of the search feature are:

• Make
• Model
• Body Type
• Minimum/Maximum Price
• Minimum/Maximum Year

These important features filter out the best car for the car buyer and your future customers. Searching for a new car can get specific as far as car specs go. Make sure the search feature has all common specs and features and is filtered out.

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Mobile First

Building your website with a mobile-first approach is a sure-fire way to optimize your website.

These days, most people use their mobile phones first before searching on a computer. That’s why apps are so popular. If you’ve ever gone to a website, sometimes it will direct you to download the app in the app store.

An app is a perfect way to reach out to your loyal customers. These people have already purchased from you and would appreciate a more convenient way to easily schedule service repair visits and more.

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Social media

One of the best ways to maximize your car dealership website is by utilizing available social media platforms. Facebook is the best social media platform used by car dealerships. Facebook, along with Twitter, are great to show your latest models and new models you get in your shop.

Having social media icons on every page of your website, particularly in the footer or header, can help car buyers keep up to date with your updated fleet of vehicles.

Increase traffic to your website by sharing and posting blog posts on social media. Share the latest news on new cars and even recalls.

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Rich media and visuals

What’s a car dealer website without photos? Photos and videos give a better user experience more than text. Photos enhance the experience, so the future car buyer is one step closer to becoming a customer at your dealership.

Videos can add a better touch to your website as it gives a more visual appeal. The point is to have them come to your dealership and test drive one of the cars. Videos provide a better user experience and it can give the user a hint of how the car looks in motion.

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Blog posts

When buyers purchase a car from you, keeping them a satisfied customer will yield great results. Car buying isn’t a one and done thing. Your customer is a customer you’ll need to keep satisfied for the length of their car loan.

How about writing a blog post about tips for keeping your car clean or how to finance a car? Having expert opinions can boost credibility.

Giving them helpful tips on their specific car can help keep them coming back for years to come or recommend other family and friends to purchase from you.

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Third-party websites

Websites, such as autotrader.com can become one of your best partnerships. Many people prefer buying cars online and researching cars are common with car buyers. As the cars people are looking for aggregate from many car dealerships in their area, online users usually go to these third-party websites first.

Creating a dealer account is a great off-page SEO technique to maximize your car dealership website. In some cases, someone can view many cars on your cars.com account and want to see your other vehicles you have on the lot. Then they may want a test drive if they like what they see.

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Conclusion

Keep in mind, if they pass by your dealership, they’ll likely look you up. Having an optimized website can ensure you’ll give them the best online experience that’ll get them coming in.

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