Good design is impossible without interaction with the viewers. How to build a strong one? You need to know everything about the target audience, especially its behaviour types. When you build user models using behavioral approach, you can create the design that will certainly grab their attention. This strategy is what you need for optimizing design for conversion.
There are 4 types of temperament: guardians, rationals, idealists, artisans. The way they make decision differs: the ones use brain, the others emotions. Some of these decisions are deliberate, the others are quick. Here comes the difference in perception of the content. They pay attention to various things, perform eye-tracking in different ways, etc. Here you’ll find information about percentage of various types of people that compose any target audience. You’ll learn for whom to design first, various types of e-commerce shoppers and a lot useful tips for a good design start.
