Are you going to launch your own product? Not sure where to start? Yes, it may be rather hairy, you know…However, there is a good way out. No, no, we don’t offer you to read tons of literature on how to launch your product quickly and make it popular. Learning can be fun, just like in this case. Listen to the useful podcast, where Paul Boag and Marcus Lillington talk with Rachel Andrew about her personal experience.
Who is Rachel? She is a developer who has written tons of books on development and CSS and front-end coding and that kind of stuff. Besides, she is a business entrepreneur and marketing person.
What will she tell you about? The interview is about Perch, a small CMS, they launched in 2009 as a side project. They built Perch as a downloadable CMS and launched it and had the idea that it would be really nice if they achieved the amazing success of selling one copy a day.
Now they can sale as many as 20 licenses a day. How did they manage not only launch their own product, but make it called-for? Rachel Andrew reveals her secrets, efficient marketing strategies, product launch ideas, tips and tricks on how to create and sell a product to those who are ready to take time and listen to her.
Are you one of these smart guys who use other’s positive experience to kick start your own projects? Then, this how to launch your own product podcast is the right way to go! Follow it and reach the results you wish in time frames you define for yourself.