Episode 8: How to Sell the Services You Offer Podcast

Good news for everybody who liked the previous 7th episode of this series of podcasts. This week the Boagworld Web Show is once again joined by Dan James from Silver Orange. This time the guys are going to discuss how to sell your services online.

One of the most fundamental aspects of a designer’s job is the ability to bring in work. You can be the best designer in the world but if you can’t convert those leads that come your way, then you are going to fail. So, the theme this week is really vital.

The first question that is discussed is: ‘It is frustrating when somebody takes an interest but then never seems to commit. How do you encourage them actually to sign on the dotted line?’ The answer to this question leads to another point, which is worth mentioning: ‘should you post some kind of ballpark figures on your website to give people a sense of what kind of size projects you will undertake?’

Paul, Marcus and Dan’s conversation will teach you how to reply correctly to clients’ frequent questions about the cost of creating their websites. Then they follow up with the issue relating to a client’s budget. It’s interesting to know how working professionals deal with such matters. Do they start by saying ‘Look we don’t undertake anything less than $15,000’ or do they say ‘What kind of budget do you have in mind?’

The next point refers to cold leads. You’ll get to learn what to do with leads that seem to go cold; how to maintain a balanced relationship in order not to be a nuisance, while, at the same time, keeping in touch with a lead; when to give up on a lead and whether you should give up on a lead at all.

You will also learn to cope with the fear of being rejected as for every ten calls you are going to make you are going to hear nine ‘no’s’.

The next question is about a one man band. Do such people need something like a CRM to track their sales leads, to remind them of results and to manage all that kind of stuff?

The guys finish their 'how to sell the services you offer podcast' with this question: ‘Prospective clients always want to haggle over price. How should one handle that?’

We bet that all of the discussed matters are pretty useful for people building their web design business. So, if you want to know how to convince people to buy your service, just put your earphones on and enjoy.