Brand storytelling is not boasting of your greatness, it’s the way you build connection with customers. Where the facts are boring, the stories are fascinating, and that’s the reason for you to choose expressive storytelling to present your brand. Why to do it via instagram? Find the answer in the slideshow below. By the way do not hesitate to check our Free eBook How to Amplify Your Brand on Instagram
Most social ads and campaigns are dull and intrusive, while stories are inspiring and memorable. That’s why the latter are more frequently used for effective connection with target audience. These stories work great for opening new channels of communication. The customers see themselves in these stories, due to strong emotional connection.
Instagram as one of the most used social media resources is a good platform for brand storytelling. It’s intuitive, provides with Twitter, Facebook and FourSquare integration, has strong visual impact due to more visual content and less text, and engages with mind-bending filters. In the slideshow below you’ll see the life examples of some brands that have successfully used it in their promotion. You’ll also see the wise tips, and here are some of them.
- Showcase your products through the clients
- Get behind the scenes
- Offer hashtag based contests
Go on and learn more about effective brand storytelling in Instagram.