iPhone is the most sophisticated mobile platform as of now, and it is known for its powerful performance and rewarding features ready to deliver a cutting-edge user experience with the apps. Being packed with so much and having been a most coveted platform for generating revenue, countless apps try to begin their journey with iPhone rather than any other platform or device.
But just like the rewards, iPhone as a platform is also merciless when an app fails to deliver a high user optimized user interface and an easy user experience. This is why there has been a multitude of iPhone apps that do not earn a penny in spite of representing a business. As iPhone app developers, you cannot do anything but taking care of all these mistakes. Below we explained a few of these mistakes.
Cluttered design
It does not take an expert to understand that the attention span of the mobile audience is incredibly low. Users mostly try to grab the things they need just with a glance, and they don't bother hanging around for too long making an effort to find the things they are looking for. Naturally, if you jumble several things on your app screen, they are likely to get over it by leaving the app. Yes, clutter is always the single most important reason to make users leave an app. Here are the key tips to avoid clutter in your app design.
- Allow a lot of whitespaces to help the user’s attention settle in.
- Don't try to do many things with a single app screen.
- Consider each separate screen for a single thing to do.
- Allow progressive scrolling to reveal more information when the user moves on to the next screen.
- Make all the clickable areas and buttons clearly visible and easy as a tap target.
Designing touch targets not easy for interaction
These are the kind of mistakes that you can spot in apps across the ladder, of the unknown thousands to the most well-known and successful ones. Surprisingly, many successful iPhone apps suffer from this problem. Touch targets whether they are CTA buttons or navigation menu or clickable links, all of them deserve interaction and serve the most crucial purpose of engaging the users. But if they are not designed for easy finger tap, they can only be counterproductive for the app. Consider the following tips to amend this fault.
- If your user has fat fingers, too close touch elements without sufficient spacing in between can make it problematic for them to tap on the target.
- Small touch targets are equally problematic for precise finger tapping when interacting with the app.
- As an effective tip, we can suggest measuring the touch target as per the area covered by a fingertip of a person with a fat hand. Thus, when you design touch targets by the optimum. measurement, they are bound to be easy and interactive.
Forcing users for registrations
There are so many apps which still think users are ready to take all the pains to sign up for a new app by filling out a long form with all their details. There cannot be a more impractical approach than this. Most users these days are hectic and already overstuffed with digital interactions and demands for data. So, the last thing they prefer is filling out a form just for the sake of using an app. So, if you just make such a painful registration mandatory, they will better prefer to uninstall your app once and for all. Let's understand the problem with a few important details.
- First of all, do not tell users to sign up until you have given them solid reasons with the user experience and with things they are looking for in your app. Always have the provision for a guest account or unregistered users.
- When requesting them to sign up, limit the form fields to a maximum of two or three blank fields besides always allowing them to sign up with their respective social credentials.
- Always clearly state the additional benefits for signing up and for being registered but never make it mandatory for using your app.
Lack of consistency in design
This mistake has a terrible bearing on the overall user experience. From the layout to buttons to subtle elements like typeface, every element in your app design should have an organic consistency throughout. There are many apps that offer different actionable elements for different pages creating confusion for the users. To deal with this, here are some helpful tips.
- The type of element you use for a particular action should be consistent with that action throughout the app.
- Design with a consistent layout by using the same colors and elements with a consistent look and feel throughout the app.
- Make use of style guides extensively to maintain standards and to keep on the right track for designing.
- Even while allowing exceptions in some pages, remember that there should be subtle consistency playing at the backdrop to allow an organic brand feel.
Bad typeface
The importance of using visually appealing and attractive typeface is continuing to be a mainstay in modern UI design for mobile apps. Just because app designers need to work out to enhance readability on a small screen, typeface or font design must be appealing and optimized for readability. For iOS developers, Apple introduced a beautiful font called San Francisco which is crisp, sophisticated, and easy for reading texts. Remember these ground rules below when using the good typeface for design.
- First of all, make sure the fonts you use only enhance readability but do not distract attention to the font itself.
- When it comes to typeface, less is the new more. Do not use too many fonts within a single app and avoid using fonts that are too cumbersome, baroque and exquisite to distract attention.
- To make a typeface work ideally within the design scheme, give the utmost importance to spacing as well.
- Make sure the fonts you use are eligible for free usage. In the case of using commercial fonts, avail valid license for the same.
Final Verdict
There are several other mistakes that are worth mentioning and that we could not explain here. Not using a proper color scheme appropriate for the app theme and in-app actions is one of them. Making contrast and color priority work for certain actions is also very important for the apps to boost engagement and business conversion.
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