Hello dear friend,
We’ve already installed most of the important site elements, so now it’s time to talk about the content. In this tutorial we’ll take a look at website content and all the related aspects. Let’s start with the basics and create the first post on your website. Probably we’ll write something like “Hello world”.
To start creating your first post you need to go to: Dashboard > Posts > Add New. On this page you will see a bunch of editing options. Here are some basics of post creation:
If you're not so good at writing you can enroll to some copywriting courses. Check out following resources:
Copyblogger - powerful website on online marketing and copywriting.
List.org - online copywriting courses.
Quicksprout - online guide to copywriting.
It's also important to write SEO optimized copy, especially if you are selling some stuff on your website. There are several reasons why your content should be search engine friendly. First of all, optimized copy increases conversion rates and boosts traffic. This feature is vital for any website that tries to reach more visitors and convert them into customers. Remember that your content should be informative and easy to read, unless you want to lose a great part of your audience.
Do not overload the text with long and pointless keywords. Even if your website will be ranked high in Google search results, but the content is unclear or useless, you won’t see a noticeable change in traffic growth. The point is that you have to develop a proper marketing strategy closely connected with the content you post.
Basically, writing a SEO copy is much easier than it may seem. Just stick to these 4 basics:
Overall if you’re not going to write texts, you can outsource these tasks to freelance writers. There are many resources where you can easily create new projects and hire a writer:
No matter who will write the text, eventually, you are the one who will publish it. So let’s take a closer look at how to add new content to the page.
First of all, log into your WordPress admin and follow these steps:
So far so good!
Well it’s now time to talk about adding plugins that can be useful for your website.
Contact form is a must-have plugin for any modern site or blog. Our Cherry Framework includes an inbuilt Contact Form 7. Let’s take a look at how to adjust it.
If you need to create a contact form from scratch check our video tutorial.
Another plugin that can be useful for your website is Google Map. This feature allows you to show your address and coordinates on the map, so that visitors are able to find your location much faster.
Check an online tutorial from TM, or insert Google map using shortcode.
That’s all for this segment. Hope you experience no troubles with this part. If you have any questions feel free to drop them in the comments below.
If you missed our previous tutorials, check them below.
How to Setup WordPress Engine and Install a Template?
How to Customize Your Template