Setting up an e-Commerce business is a great way to boost your visibility on the digital market. With the power of feature-rich website builders and CMS platforms (like Magento), you can design a beautiful and professional looking online store to sell your products and services to your target web audience.
It is an incredible platform that lets you create customer-centric e-Commerce site from scratch – thanks to its advanced features, extensions, templates, and inbuilt functionalities.
But, if you want to maximize your sales, you need to know the best tactics to market your e-store on the web sphere. You'll need to use the smart tips to let people come to your web store and make buying decision instantly. Giving them rich and hassle-free shopping experience is an ultimate way to stimulate web visitors to stay longer on a site. But to boost sales, you will need to think something out-of-the-box.
In this post, we will go through some of the trending ways that will help you generate more revenues for you online web venture. You just need to consider the following tips very carefully.
So, let's get started!
1. Step towards e-Commerce Optimization
The boost of mobile usage is encouraging e-commerce site owners to take their businesses one step closer to their targeted web customers right on their personal mobile devices.
By optimizing your site for mobile commerce, you will be able to integrate with more traffic, which in turn, help you generate more sales for a long term.
In fact, a survey claims that more than 2 billion of mobile phones will generate some or the other form of e-Commerce transaction by the end of 2017. This is a huge number that clearly bespoke the upsurge of the mCommerce trend.
It would be a good start to optimize your e-store for mobile commerce. This will help you give hassle-free shopping experience to your potential customers and encourages them to buy your products and make the online payment via their device on the go – all thanks to Google Wallet, PayPal, Venmo, and Apple Play.
2. Build trust among your web customers
If you want to boost your e-Commerce store sales, you should focus on building trust among your web customers. When a visitor comes to your site to buy something, he/she will begin a journey from the home page to the product page and finally reached to the checkout page.
You can make this whole journey more convincing by consolidating trust factor within your e-Commerce funnel. Give your potential customers a solid reason to go through the entire buying process to make an online purchase.
You can increase the level of trust among your web customers at each stage to boost the conversion of your site. Now, your next question would be how? Well, for that, you can add testimonials on your homepage, incorporate product or customer reviews on your product page to stimulate people to make buying decision instantly.
As per a survey, 77 % of people make buying decision after reading the online reviews. This means displaying genuine online reviews can drastically increase your online sales.
Even, you can add live chat section within your site to let people interact with you, and clear their doubts on the fly. It is also a good way to gain the trust of the potential web customers.
3. Leverage Facebook Exchange technique
Facebook is one of the most powerful social media platforms, and its advertising functionality makes it super easy for businesses to acquire new customers and retain the old ones.
But, the best part of this platform is that it allows e-Commerce site owners to reduce their shopping cart abandonment rate by leveraging Facebook Exchange technique.
It is a great technique that drops a cookie on a web visitor's PC when he/she access specific pages on your website. In case, a visitor adds a product to the shopping cart and then abandon it, without making any purchase, then a cookie will be dropped on their system, indicating Facebook to display an advert on their timeline. This may entice them to complete their order as soon as possible.
With the use of Facebook Ads and Facebook exchange, you will be able to generate more revenues for your web business. In fact, the Facebook exchange has been hastening re-marketing campaigns for diverse e-Commerce business.
4. Use Paid Traffic
Paid traffic is a great way to boost the online sales of an e-Commerce site. However, some people think that it is an expensive solution, but if you do properly, it will take your business to the higher level.
After understanding how to utilize this campaign, you will be able to drive more traffic towards your web store in the most affordable manner. Although it is a great technique, some people (especially newbies) make common mistakes while implementing this technique.
In order to get the most of the paid traffic, you will need to consider the following tips:
- Always know your targeted web customers for whom you are marketing your brand.
- Instead of spending a huge amount on a campaign, focus on spending small amounts of money. As you don't know whether your campaign works for you or not, make sure you invest small amounts of bucks at a time.
- Invest your budget on different campaigns. Spending money on multiple ad variations is an incredible way to improve sales.
- Get insights of your campaigns and then raise your budget depending on which campaign is driving more traffic for you.
- Use Facebook, Twitter, and Instagram platforms to generate sales via Paid Traffic campaign.
5. Invite customers by sending an urgent specific discount
Well, this particular technique is something that can create curiosity among your existing customers to make buying decision instantly. You can offer your customers a specific discount coupon, which is valid for specific hours to encourage them to take action quickly.
There are many e-Commerce websites like Amazon, who uses this trick to boost their online sales. Under this campaign, you can harness the tool of urgency to convert more web visitors into potential customers.
Conclusion
Running a successful e-Commerce store depends on how you establish your web presence across the web. With stronger web presence, you will be able to maximize your profits and encourage visitors to make more purchase from your store.
The tips mentioned above will definitely help you generate more web traffic, higher conversions, and increased sales for your web business. You can try these trick and boost your e-Commerce revenue.
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