The remarkable cheesiness (or should I say cheesy remarkableness) of extravagant designs has been swapped authoritatively by minimalism. And the phenomenon has surely perched itself firmly across all realms – on the web and off it. However, with so many web designers deciding that they want to keep things on their website subtle, flat and restrained, has minimalism become too run of the mill? Probably, yes. Is that a bad thing? Probably, not.
It is too characteristic a problem. When something, somewhere gives the doers a space that is amicable and …., it soon hits the top gear when it continues to be lapped up by the audience ever so eagerly. It thus becomes too tempting to perch it into the label of “clichéd”, but that should not dissuade those who have plans to catch the wagon.
Minimalism is surely one of those things that will soon find itself under the scanner of experts who would talk of it with absolute disdain. For the record, they have already started blaming it by claiming that it has choked down the creativity of designers who aren’t allowed to express themselves. One can find a lot of wisdom in the claim but to pronounce that minimalism does not give creativity any room to breathe would be an awfully wrong statement to make. On the contrary, designers have found an altogether new outlet to express themselves.
‘Over the top’ has become the order of the day – not necessarily for good. So when once in a while, innovation and subtlety come along in a single package, you’ve got to endorse it. The flat designs were never meant to overwhelm you in the first place. They are instead aimed at slowly boiling the effect till it reaches a point which doesn’t give it a formulaic feel, and yet keeps the tried-and-true vibe alive. And delicacy has never assaulted senses anyways.
Visitors aren’t expecting to get a kick out of how you always boil your site with a dramatic energy that doesn’t waste a lot of time in fizzling out if too much fluff isn’t solving the purpose.
If customer experience for you does not go beyond sending them in a tizzy of colors and gloss, you have been treading a rather greasy territory. Of course, your visitors won’t mind being overwhelmed by slick designs and layout colors in full bloom, but if that is coming at the cost of web pages’ responsiveness, it might as well prove to be a nasty burn. Making a visitor wait for 15 seconds for your website’s page to load fully is doing a great disservice to your business endeavor, since an online buyers patience runs much thinner than what would last 15 seconds. And with such a short shelf life, you would want to have it take things easy, and only inject features in pages that go about their loading-business in a very non fussy manner.
User-friendliness is more than a fashion. Of all the necessary deliverables before developing a website, that’s the first element you *must* pay serious attention to. Greeting your visitors with a cluster of features and choices they didn’t ask for, didn’t bargain for, and didn’t want at all might just send you in a mud pit of blogging. Always pay notice to the fact that they are accessing your website on a variety of devices and browsers. While it loads reliably well on a Windows laptop, you would want it to download with an equal flair on an Apple iPhone as well- since a large chunk of your visitors may be using a Smartphone of the likes of Android and Windows. When the unbridled colors and widgets fail to load efficiently on the browsers of mobile devices, you lose out on a potentially large chunk of your visitors – a chunk that’s only expanding by the hour.
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The web designing milieu is too expensive and broad, and even if you have been consistently working on minimalist themes, you have a million ways to craft your work in a manner most newfangled and spick-and-span. The subtle tones have their own ways to express the message you have been trying to send out through your brand’s website. And whosoever said that the screaming noises take over the silken tones when it comes to making your brand voice heard in the market?
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