{"id":11639,"date":"2020-02-10T06:00:33","date_gmt":"2020-02-10T06:00:33","guid":{"rendered":"https:\/\/www.templatemonster.com\/pl\/blog\/?p=11639"},"modified":"2020-02-14T15:46:50","modified_gmt":"2020-02-14T15:46:50","slug":"dlaczego-warto-miec-newsletter-na-blogu","status":"publish","type":"post","link":"https:\/\/monsterspost.com\/pl\/dlaczego-warto-miec-newsletter-na-blogu\/","title":{"rendered":"Dlaczego warto mie\u0107 newsletter na blogu?"},"content":{"rendered":"<p>Autorem poni\u017cszego artyku\u0142u jest <a href=\"http:\/\/PatrykTarachon.pl\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"><strong>PatrykTaracho\u0144<\/strong><\/a>. Tekst powsta\u0142 we wsp\u00f3\u0142pracy <a title=\"TemplateMonster Polska\" href=\"https:\/\/www.templatemonster.com\/pl\/\" target=\"_blank\"><strong>TemplateMonster.com<\/strong><\/a>, aby rozwia\u0107 w\u015br\u00f3d bloger\u00f3w uprzedzenia do zbierania listy mailingowej. Patryk najcz\u0119\u015bciej tworzy strony dla bloger\u00f3w, kt\u00f3rzy chc\u0105 przenie\u015b\u0107 si\u0119 z Bloggera (blogspot.com) na WordPress. Ju\u017c na samym pocz\u0105tku stara si\u0119 odkry\u0107, co dany bloger m\u00f3g\u0142by zaoferowa\u0107 czytelnikom w podzi\u0119kowaniu za zapis do newslettera. Wtedy s\u0142yszy, \u017ce newsletter nie jest im do niczego potrzebny, a to jedno z najbardziej b\u0142\u0119dnych podej\u015b\u0107, kt\u00f3re obecnie szkodz\u0105 tw\u00f3rcom.<\/p>\n<p><strong>Z tego artyku\u0142u dowiesz\u00a0si\u0119:<\/strong><\/p>\n<ul>\n<li><a href=\"#newsletter1\">Co to jest newsletter?<\/a><\/li>\n<li><a href=\"#newsletter2\">Dlaczego warto prowadzi\u0107 newsletter?<\/a><\/li>\n<li><a href=\"#newsletter3\">Jak prowadzi\u0107 newsletter na blogu?<\/a><\/li>\n<li><a href=\"#newsletter4\">Ile kosztuje newsletter?<\/a><\/li>\n<\/ul>\n<h3 id=\"newsletter1\">Co to jest newsletter?<\/h3>\n<p>Na samym pocz\u0105tku chcia\u0142bym wyja\u015bni\u0107, czym jest\u00a0tz. baza mailingowa i kiedy op\u0142aca si\u0119 wysy\u0142a\u0107 wiadomo\u015bci e-mailem do os\u00f3b, kt\u00f3re si\u0119 zapisa\u0142y na naszej stronie. Newsletter to nic innego, jak lista adres\u00f3w e-mail od os\u00f3b, kt\u00f3re dobrowolnie zapisa\u0142y si\u0119 na stronie WWW. Gdy zbierzemy list\u0119 mailingow\u0105, mo\u017cemy do zapisanych os\u00f3b wysy\u0142a\u0107 wiadomo\u015bci e-mail z informacjami o tym, co nowego pojawi\u0142o si\u0119 na blogu lub opisa\u0107 projekty, kt\u00f3rych aktualnie si\u0119 podejmujemy.<\/p>\n<p>Je\u015bli nasz subskrybent uzna, \u017ce nasze wiadomo\u015bci s\u0105 interesuj\u0105ce, na pewno b\u0119dzie cz\u0119\u015bciej zagl\u0105da\u0107 na nasz\u0105 stron\u0119. Jednak\u017ce, gdy uzna, \u017ce nie chce wi\u0119cej otrzymywa\u0107 od nas list\u00f3w drog\u0105 elektroniczn\u0105, mo\u017ce w ka\u017cdej chwili si\u0119 wypisa\u0107. Nie musimy podejmowa\u0107 \u017cadnych dzia\u0142a\u0144, wszystko dzieje si\u0119 automatycznie.<\/p>\n<h3 id=\"newsletter2\">Dlaczego warto mie\u0107 newsletter na blogu?<\/h3>\n<p>Nawet je\u015bli nie zamierzasz sprawdza\u0107, kto zapisa\u0142 si\u0119 do Twojego newslettera oraz wiesz, \u017ce nie b\u0119dziesz go prowadzi\u0107, nic nie szkodzi, aby mo\u017cliwo\u015b\u0107 do\u0142\u0105czenia do bazy os\u00f3b by\u0142a dost\u0119pna na Twoim blogu. <span style=\"font-weight: bold;\">Dzi\u0119ki temu budujesz list\u0119 os\u00f3b, kt\u00f3ra b\u0119dzie alternatyw\u0105, gdy inne \u017ar\u00f3d\u0142a dotarcia do czytelnik\u00f3w zaczn\u0105 zawodzi\u0107.<\/span> Pewnie obi\u0142o Ci si\u0119 o uszy, \u017ce Facebook ucina zasi\u0119gi,\u00a0Instagram\u00a0nie wy\u015bwietla wszystkim post\u00f3w, a ponadto portale spo\u0142eczno\u015bciowe blokuj\u0105 za linki, statusy ze s\u0142owami, kt\u00f3re uznaje za niestosowne lub gdy nie\u015bwiadomie pope\u0142nimy jakie\u015b b\u0142\u0119dy, kt\u00f3re systemy danego serwisu zapami\u0119taj\u0105 na przysz\u0142o\u015b\u0107.<\/p>\n<p>Dlatego warto wdro\u017cy\u0107 newsletter na blogu ju\u017c na samym pocz\u0105tku, zanim jeszcze poinformujemy pierwszych odbiorc\u00f3w o powstaniu bloga. Darmowy materia\u0142 powinni\u015bmy przygotowa\u0107 w momencie zbierania materia\u0142\u00f3w do stworzenia strony WWW, aby czytelnicy ch\u0119tniej si\u0119 zapisywali. <span style=\"font-weight: bold;\">Wtedy od samego pocz\u0105tku budujemy baz\u0119 mailingow\u0105, co jest du\u017cym prawdopodobie\u0144stwem, \u017ce na pewno przyda si\u0119 nam w przysz\u0142o\u015bci.<\/span><\/p>\n<h3 id=\"newsletter3\">Jak prowadzi\u0107 newsletter na blogu?<\/h3>\n<p>Wi\u0119kszo\u015b\u0107 z nas s\u0142ysza\u0142a, \u017ce dzia\u0142aj\u0105c w Internecie, warto by\u0107 w wielu miejscach (od portalu Facebook po\u00a0Snapchat). Newsletter r\u00f3wnie\u017c zalicza si\u0119 do dzia\u0142a\u0144, kt\u00f3re warto prowadzi\u0107, posiadaj\u0105c blog. Na pocz\u0105tku r\u00f3wnie\u017c nie wiedzia\u0142em, jak zabra\u0107 si\u0119 za prowadzenie newslettera. Nie chcia\u0142em, aby osoby, kt\u00f3re mnie wpieraj\u0105, zawiedli si\u0119 czy tracili czas na czytanie list\u00f3w ode mnie. <span style=\"font-weight: bold;\">Poprosi\u0142em zaufanych ludzi o ocen\u0119 moich wiadomo\u015bci, dzi\u0119ki czemu okaza\u0142o si\u0119, \u017ce wystarczy\u0142o poprawi\u0107 wielko\u015b\u0107 czcionki, doda\u0107 kilka element\u00f3w, a znaczn\u0105 cz\u0119\u015b\u0107 usun\u0105\u0107.<\/span><\/p>\n<p>Newslettery mo\u017cna prowadzi\u0107 na wiele sposob\u00f3w, dlatego podam teraz kilka przyk\u0142ad\u00f3w, kt\u00f3re poka\u017c\u0105 Ci, jak mo\u017cna pisa\u0107 newslettery. W\u015br\u00f3d os\u00f3b, u kt\u00f3rych zapisa\u0142em si\u0119 do newslettera, Andrzej Tucholski (strona AndrzejTucholski.pl) wysy\u0142a najkr\u00f3tsze wiadomo\u015bci, nieprzekraczaj\u0105cych 300 znak\u00f3w. Nie ma \u017cadnych ozdobie\u0144, logo czy kilkunastu link\u00f3w. Autor od akapit\u00f3w opisuje w kilku zdaniach co u Niego s\u0142ycha\u0107, informuje o nowo\u015bci na blogu lub miejscu, w kt\u00f3rym by\u0142. Wiadomo\u015bci Andrzeja Tucholskiego wyr\u00f3\u017cniaj\u0105 si\u0119 granatow\u0105 czcionk\u0105.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-11663 aligncenter\" src=\"https:\/\/www.templatemonster.com\/blog\/pl\/wp-content\/uploads\/sites\/6\/2020\/02\/Newsletter.png\" alt=\"Newsletter\" width=\"800\" height=\"448\" srcset=\"https:\/\/monsterspost.com\/pl\/wp-content\/uploads\/sites\/6\/2020\/02\/Newsletter.png 800w, https:\/\/monsterspost.com\/pl\/wp-content\/uploads\/sites\/6\/2020\/02\/Newsletter-300x168.png 300w, https:\/\/monsterspost.com\/pl\/wp-content\/uploads\/sites\/6\/2020\/02\/Newsletter-768x430.png 768w, https:\/\/monsterspost.com\/pl\/wp-content\/uploads\/sites\/6\/2020\/02\/Newsletter-640x358.png 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Kolejn\u0105 osob\u0105, kt\u00f3ra pisze rewelacyjne newslettery, jest Micha\u0142 Szafra\u0144ski (autor bloga JakOszczedzacPieniadze.pl). Jego wiadomo\u015bci s\u0105 nieco d\u0142u\u017csze od Andrzeja, ale r\u00f3wnie\u017c nie s\u0105 upi\u0119kszane, przekazuj\u0105 najwa\u017cniejsze informacje i wyja\u015bniaj\u0105 sprawy, o kt\u00f3rych nie mieli\u015bmy zielonego poj\u0119cia. W lu\u017any spos\u00f3b swoje wiadomo\u015bci pisze Aleksandra\u00a0Bohoj\u0142o\u00a0(autorka bloga EsencjaBlog.pl). Wiadomo\u015bci s\u0105 wysy\u0142ane w taki spos\u00f3b, jak do kole\u017canki, z kt\u00f3r\u0105 pozna\u0142o si\u0119 na wakacjach i dobrze rozmawia\u0142o przy herbatce w jednej z uroczych kawiarni. Zwi\u0119\u017ale i na temat oraz w bardzo kole\u017ce\u0144skim stylu.<\/p>\n<h3 id=\"newsletter4\">Ile kosztuje newsletter?<\/h3>\n<p>Gdy zdecydujemy si\u0119 na newsletter na blogu po nawet 5 latach prowadzenia bloga, stali czytelnicy lub osoby, kt\u00f3re odwiedzi\u0142y nasz\u0105 stron\u0119 pierwszy raz, mog\u0105 si\u0119 zapisa\u0107, natomiast tym, kt\u00f3rzy byli u nas kilka lat wcze\u015bniej, nie b\u0119dziemy w stanie si\u0119 przypomnie\u0107 nawet po 10 latach. <strong>Za\u0142o\u017cenie newslettera niczego nie kosztuje, poniewa\u017c w zale\u017cno\u015bci od serwisu, w kt\u00f3rym rejestrujemy nasz\u0105 baz\u0119 mailingow\u0105, mo\u017cemy wysy\u0142a\u0107 wiadomo\u015bci do 1000-2000 os\u00f3b za darmo.<\/strong><\/p>\n<p>Na pocz\u0105tek taka opcja wystarczy, zw\u0142aszcza gdy jeste\u015bmy pocz\u0105tkuj\u0105cymi blogerami. W\u00a0momencie, gdy nasz\u00a0fanpage\u00a0zostanie zablokowany, LinkedIn uniemo\u017cliwi publikacj\u0119 wpis\u00f3w z linkami, a\u00a0Instagram\u00a0ograniczy InstaStory 50% naszym obserwatorom, inni blogerzy b\u0119d\u0105 na ostatni\u0105 chwil\u0119 zak\u0142ada\u0107 newsletter, gdy Ty b\u0119dziesz mie\u0107 zbudowan\u0105 relacj\u0119 z subskrybentami Twojego newslettera.<\/p>\n<p><span style=\"font-weight: bold;\">Je\u015bli masz jakie\u015b pytania, pisz \u015bmia\u0142o poprzez <a href=\"http:\/\/PatrykTarachon.pl\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">PatrykTarachon.pl<\/a><\/span><\/p>\n<div class=\"cherry-box box-877\">\n<div class=\"box-gray-border inner\">\n<h3 style=\"text-align: center;\">Czytaj r\u00f3wnie\u017c:<\/h3>\n<p class=\"entry-title\" style=\"text-align: center;\"><a href=\"https:\/\/www.templatemonster.com\/blog\/pl\/tutorial\/motywy-wordpress-jak-na-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Popularne w 2019 darmowe wtyczki do WordPressa dla email marketera<\/a><\/p>\n<p class=\"entry-title\" style=\"text-align: center;\"><a href=\"https:\/\/www.templatemonster.com\/blog\/pl\/narzedzia\/najlepsze-wtyczki-wordpress-do-dodwania-pop-up-formularzy-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Najlepsze wtyczki WordPress do dodawania pop-up formularzy email<\/a><\/p>\n<p class=\"entry-title\" style=\"text-align: center;\"><a href=\"https:\/\/www.templatemonster.com\/blog\/pl\/tutorial\/responsywny-newsletter-tutoriale-darmowe-szablony\/\" target=\"_blank\" rel=\"noopener noreferrer\">Responsywny newsletter: tutoriale + darmowe szablony<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Autorem poni\u017cszego artyku\u0142u jest PatrykTaracho\u0144. Tekst powsta\u0142 we wsp\u00f3\u0142pracy TemplateMonster.com, aby rozwia\u0107 w\u015br\u00f3d bloger\u00f3w uprzedzenia do zbierania listy mailingowej. Patryk najcz\u0119\u015bciej tworzy strony dla bloger\u00f3w, kt\u00f3rzy chc\u0105 przenie\u015b\u0107 si\u0119 z Bloggera (blogspot.com) na WordPress. Ju\u017c na samym pocz\u0105tku stara si\u0119 odkry\u0107, co dany bloger m\u00f3g\u0142by zaoferowa\u0107 czytelnikom w podzi\u0119kowaniu za zapis do newslettera. Wtedy s\u0142yszy, [&hellip;]<\/p>\n","protected":false},"author":2098097,"featured_media":11656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[48,98],"tags":[21],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dlaczego warto mie\u0107 newsletter na blogu? \u2b50Polski Blog TemplateMonster<\/title>\n<meta name=\"description\" content=\"Newsletter to nic innego, jak lista adres\u00f3w e-mail od os\u00f3b, kt\u00f3re dobrowolnie zapisa\u0142y si\u0119 na stronie internetowej. Do tych adres\u00f3w mo\u017cna wysy\u0142a\u0107 nowo\u015bci.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monsterspost.com\/pl\/dlaczego-warto-miec-newsletter-na-blogu\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dlaczego warto mie\u0107 newsletter na blogu? \u2b50Polski Blog TemplateMonster\" \/>\n<meta property=\"og:description\" content=\"Newsletter to nic innego, jak lista adres\u00f3w e-mail od os\u00f3b, kt\u00f3re dobrowolnie zapisa\u0142y si\u0119 na stronie internetowej. 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