{"id":4317,"date":"2019-11-21T11:58:46","date_gmt":"2019-11-21T11:58:46","guid":{"rendered":"https:\/\/www.templatemonster.com\/pl\/blog\/?p=4317"},"modified":"2019-11-21T23:33:56","modified_gmt":"2019-11-21T23:33:56","slug":"e-marketing-co-powinni-wiedziec-wlasciciele-malych-firm","status":"publish","type":"post","link":"https:\/\/monsterspost.com\/pl\/e-marketing-co-powinni-wiedziec-wlasciciele-malych-firm\/","title":{"rendered":"E-Marketing: Co powinni wiedzie\u0107 w\u0142a\u015bciciele ma\u0142ych firm"},"content":{"rendered":"

Internet pomaga ma\u0142ym firmom sprzedawa\u0107 swoje towary i us\u0142ugi w spos\u00f3b przyst\u0119pny i efektywny. Narz\u0119dzia takie jak social media i email u\u0142atwiaj\u0105 firmom tworzenie bazy potencjalnych \u00a0klient\u00f3w i wysy\u0142anie materia\u0142\u00f3w promocyjnych. Aly czy wiesz, co nale\u017cy zrobi\u0107 w\u0142a\u015bcicielom takich firm, aby zmaksymalizowa\u0107 zasi\u0119g ich dzia\u0142a\u0144 marketingowych online?<\/span><\/p>\n

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Regularnie tworzenie zawarto\u015bci<\/span><\/h3>\n

\"What

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Niezale\u017cnie od tego, czy masz bloga, tworzysz newsletter lub publikujesz tre\u015bci na kontach w serwisach spo\u0142eczno\u015bciowych, upewnij si\u0119, \u017ce regularnie dodajesz tre\u015b\u0107. W ten spos\u00f3b przyzwyczaisz odbiorc\u00f3w do regularnego otrzymywania e-maili lub obejrzenia na Facebook. Jak cz\u0119sto publikowa\u0107 reklam\u0119 zale\u017cy od ilo\u015bci odbiorc\u00f3w, a tak\u017ce rodzaju dostarczanej tre\u015bci.<\/span><\/p>\n

Je\u015bli dodajesz kr\u00f3tkie wpisy na blogu lub zamieszczasz linki do innych artyku\u0142\u00f3w, mo\u017cesz publikowa\u0107 je kilka razy dziennie. Je\u015bli jednak tworzysz d\u0142u\u017csze wpisy lub skupisz si\u0119 na odpowiedniej zawarto\u015bci, nale\u017cy publikowa\u0107 j\u0105 raz na dzie\u0144 lub raz w tygodniu. Niezale\u017cnie od tego, jak cz\u0119sto tworzysz tre\u015b\u0107, pami\u0119taj o jej opublikowaniu na jak najwi\u0119kszej ilo\u015bci kana\u0142\u00f3w, aby uzyska\u0107 maksymaln\u0105 ekspozycj\u0119.<\/span><\/p>\n

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Kana\u0142 social media na kt\u00f3rym publikujesz<\/span><\/h3>\n
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\"What

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Ka\u017cdy kana\u0142 medi\u00f3w spo\u0142eczno\u015bciowych zasokaja r\u00f3\u017cne gusta i zainteresowania. <\/span>Na przyk\u0142ad u\u017cytkownicy Twittera<\/a> lubi\u0105 kr\u00f3tsze serie tre\u015bci, kt\u00f3rymi mog\u0105 si\u0119 podzieli\u0107 z przyjaci\u00f3\u0142mi. U\u017cytkownicy Facebooka preferuj\u0105 aby ogl\u0105da\u0107 zawarto\u015b\u0107 wy trybie na-\u017cywo lub dzieli\u0107 si\u0119 wspomnieniami z przyjaci\u00f3\u0142mi lub innymi obserwatorami.<\/span><\/p>\n

Ludzi, kt\u00f3rzy korzystaj\u0105 z takich witryn, jak LinkedIn, poszukuj\u0105 bardziej wyrafinowanej tre\u015bci, kt\u00f3r\u0105 mog\u0105 wykorzysta\u0107 do tworzenia swoich profesjonalnych sieci. Je\u015bli opublikujesz reklam\u0119 w serwisie Reddit <\/a>lub StumbleUpon<\/a>, powiniene\u015b stworzy\u0107 bardziej zabawn\u0105 tre\u015b\u0107.<\/span><\/p>\n

Tworzysz tre\u015b\u0107 docenion\u0105 przez spo\u0142eczno\u015b\u0107, w kt\u00f3rej jest ona publikowana, masz wi\u0119ksze szanse na takie upodobania, udzia\u0142y i wspomnienia. Jest te\u017c bardziej prawdopodobne, \u017ce zostaniesz zaakceptowany jako cz\u0142onek spo\u0142eczno\u015bci tej witryny.Mo\u017ce to u\u0142atwi\u0107 sprzeda\u017c Twoich towar\u00f3w i us\u0142ug w przysz\u0142o\u015bci i zdoby\u0107 zasi\u0119g swojej marki.<\/span><\/p>\n

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Skoncentruj si\u0119 na jako\u015bci<\/span><\/h3>\n
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\"What

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W przypadku tworzenia jako\u015bciowych materia\u0142\u00f3w otrzymasz wi\u0119kszy ruch do stron docelowych. Je\u015bli nie uwa\u017casz, \u017ce nie posiadasz wystarczaj\u0105co du\u017co do\u015bwiadczenia w pisaniu tekst\u00f3w promocyjnych - skorzystaj z us\u0142ug zawodowych copywriter\u00f3w. W rzeczywisto\u015bci outsourcing mo\u017ce pom\u00f3c zaoszcz\u0119dzi\u0107 czas i pieni\u0105dze, kt\u00f3re mo\u017cna wykorzysta\u0107 do wyszukiwania klient\u00f3w lub w do rozwoju firmy. <\/span><\/p>\n

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Twoje reklamy powinny dostarczy\u0107 tego, co obiecuj\u0105<\/span><\/h3>\n
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\"\"<\/a><\/p>\n

Je\u015bli zdecydujesz si\u0119 reklamowa\u0107 w wyszukiwarkach lub na innych witrynach, tre\u015b\u0107 reklamowy powinna by\u0107 sp\u00f3jna z tym, co widzi klient. Inaczej m\u00f3wi\u0105c, je\u015bli klient kliknie reklam\u0119, kt\u00f3ra obiecuje otrzymanie kuponu promocyjnego na nast\u0119pny zakup, powinien on zosta\u0107 przeniesiony na stron\u0119, na kt\u00f3rej otrzyma ten kupon. Je\u015bli nie - reklama nie b\u0119dzie skuteczna, a tak\u017ce zepsuje reputacj\u0119 Twojej marki.<\/span><\/p>\n

Marketing internetowy mo\u017ce by\u0107 skutecznym narz\u0119dziem dla w\u0142a\u015bcicieli firm, kt\u00f3re rozumiej\u0105, czego szukaj\u0105 klienci. Dzi\u0119ki po\u015bwi\u0119ceniu czasu na budow\u0119 bazy odbiorc\u00f3w mo\u017cna zwi\u0119kszy\u0107 sprzeda\u017cy bez zwi\u0119kszenia ilo\u015bci koszt\u00f3w wydanych na online-marketing. <\/span><\/p>\n

* * *<\/p>\n

Ten artyku\u0142 zosta\u0142 przet\u0142umaczony z angielskiego. Orygina\u0142 mo\u017cna znale\u017a\u0107 tutaj:\u00a0What Small Business Owners Should Know About Online Marketing<\/a><\/em><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Internet pomaga ma\u0142ym firmom sprzedawa\u0107 swoje towary i us\u0142ugi w spos\u00f3b przyst\u0119pny i efektywny. Narz\u0119dzia takie jak social media i email u\u0142atwiaj\u0105 firmom tworzenie bazy potencjalnych \u00a0klient\u00f3w i wysy\u0142anie materia\u0142\u00f3w promocyjnych. Aly czy wiesz, co nale\u017cy zrobi\u0107 w\u0142a\u015bcicielom takich firm, aby zmaksymalizowa\u0107 zasi\u0119g ich dzia\u0142a\u0144 marketingowych online? Regularnie tworzenie zawarto\u015bci <img class=\"aligncenter\" src=\"https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2017\/08\/pexels-photo-272978.jpeg?x47994\" alt=\"What Small […]<\/p>\n","protected":false},"author":2098093,"featured_media":4321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[21,26],"yoast_head":"\nE-Marketing: Co powinni wiedzie\u0107 w\u0142a\u015bciciele ma\u0142ych firm<\/title>\n<meta name=\"description\" content=\"Czy wiesz, co nale\u017cy zrobi\u0107 w\u0142a\u015bcicielom ma\u0142ych firm, aby zmaksymalizowa\u0107 zasi\u0119g ich dzia\u0142a\u0144 marketingowych online? 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