{"id":9057,"date":"2019-01-11T12:24:14","date_gmt":"2019-01-11T12:24:14","guid":{"rendered":"https:\/\/www.templatemonster.com\/pl\/blog\/?p=9057"},"modified":"2020-09-29T10:52:40","modified_gmt":"2020-09-29T10:52:40","slug":"uzytecznosc-e-mail","status":"publish","type":"post","link":"https:\/\/monsterspost.com\/pl\/uzytecznosc-e-mail\/","title":{"rendered":"U\u017cyteczno\u015b\u0107 e-mail marketing: dlaczego nale\u017cy optymalizowa\u0107 e-maile"},"content":{"rendered":"<p style=\"text-align: justify;\">Je\u015bli chodzi o nowoczesne technologie, cz\u0119sto&nbsp;s\u0105 ona kr\u00f3tkotrwale, g\u0142\u00f3wnie z powodu cz\u0119stego pojawienia innych nowych technologii. Podobnie jak z iPhone 4, kt\u00f3ry by\u0142 nowy i w 2010 roku, ale nie mia\u0142 \u017cadnych aktualizacji systemu operacyjnego po 2014 roku? Oczywi\u015bcie, wci\u0105\u017c jest u\u017cywany, ale nowe funkcje nie s\u0105 obs\u0142ugiwane i niekt\u00f3rzy ludzie traktuj\u0105 to z tak\u0105 sam\u0105 pogard\u0105 jak telefony z klapk\u0105.<\/p>\n<p style=\"text-align: justify;\">W por\u00f3wnaniu do iPhone 4 technologia&nbsp;<a href=\"https:\/\/www.templatemonster.com\/pl\/type\/newsletter-templates\/\" target=\"_blank\">e-mail<\/a> to dinozaur, a dinozaury wymar\u0142y dawno temu.&nbsp;Jednak e-maile wci\u0105\u017c \u017cyj\u0105 i&nbsp;rozwijaj\u0105 si\u0119 zgodnie z <a href=\"https:\/\/www.inc.com\/peter-roesler\/study-shows-email-marketing-still-popular-and-effective-with-millennials.html\" target=\"_blank\" rel=\"nofollow\">niekt\u00f3rymi badaniami<\/a>. Jest to szczeg\u00f3lnie wa\u017cne w przypadku komunikacji mi\u0119dzy mark\u0105 a konsumentem.<\/p>\n<p style=\"text-align: justify;\">Kampanie e-mailowe nale\u017c\u0105 do najbardziej udanych, je\u015bli chodzi o promocj\u0119 marki i&nbsp;anga\u017cowanie&nbsp;klient\u00f3w, wi\u0119c nic dziwnego, \u017ce wszyscy u\u017cywaj\u0105 je do tych cel\u00f3w. To sprawia, \u017ce \u200b\u200bbardzo trudno jest zosta\u0107 zauwa\u017conym w&nbsp;takiej zat\u0142oczonej przestrzeni.<\/p>\n<p style=\"text-align: justify;\">Aby zosta\u0107 zauwa\u017conym w stosie newsletter\u00f3w, kt\u00f3re Twoi klienci codziennie otrzymuj\u0105, opr\u00f3cz strategii i tre\u015bci, warte jest aby zadba\u0107 o u\u017cyteczno\u015bci Twoich&nbsp;wiadomo\u015bci.<\/p>\n<div class=\"spacer\"><\/div>\n<hr>\n<div class=\"spacer\"><\/div>\n<h2 style=\"text-align: center;\">Czym&nbsp;jest u\u017cyteczno\u015b\u0107 czy usability?<\/h2>\n<p style=\"text-align: justify;\">Kr\u00f3tko m\u00f3wi\u0105c, u\u017cyteczno\u015b\u0107 to wska\u017anik, kt\u00f3ry pokazje jak \u0142atwe jest korzystanie z produktu. Dotyczy to produkt\u00f3w fizycznych, ale ma r\u00f3wnie\u017c zastosowanie w kampaniach e-mailowych. Design&nbsp;e-mail\u00f3w, kt\u00f3re wysy\u0142asz, a tak\u017ce tre\u015bci zawarte do nich, mo\u017ce by\u0107 natychmiastowym hitem dla rozpoznawalno\u015bci Twojej marki. Spr\u00f3buj zada\u0107 sobie te pytania podczas projektowania e-maili wysy\u0142anych przez Twoj\u0105 mark\u0119:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Jak \u0142atwo klienci mog\u0105 znale\u017a\u0107 w Twoich e-mailach informacje, kt\u00f3rych szukaj\u0105?<\/li>\n<li>Ile czasu zajmuje zapoznanie si\u0119 z projektem e-maila i rozpocz\u0119cie nawigacji?<\/li>\n<li>Czy klient rozpozna wiadomo\u015b\u0107 jako mail od Twojej marki, gdy otrzyma go nast\u0119pnego razu?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Je\u015bli odpowiedzi na te pytania jest niegatywna, nale\u017cy&nbsp;poprawcowa\u0107 nad ulepszeniem swoich wiadomo\u015bci i ich designem.<\/p>\n<div class=\"spacer\"><\/div>\n<hr>\n<div class=\"spacer\"><\/div>\n<h2 style=\"text-align: center;\">Czy tak naprawd\u0119 ma znaczenie?<\/h2>\n<p style=\"text-align: justify;\">Tak. Odk\u0142adasz ksi\u0105\u017ck\u0119, kt\u00f3ra jest nudna.&nbsp;nie og\u0142\u0105dasz filmu,&nbsp;gdy jest nudny lub nizrozumia\u0142y.&nbsp;To samo dotyczy wiadomo\u015bci e-mail. Je\u015bli u\u017cytkownik uzna&nbsp;j\u0105 za nudn\u0105&nbsp;lub trudn\u0105 do zrozumienia, znajdzie co\u015b lepszego&nbsp;na stronie konkurent\u00f3w, zrezygnuje z subskrypcji i ca\u0142kowicie zapomni o Tobie. Wszystko jest proste.<\/p>\n<p style=\"text-align: justify;\">Co mo\u017cesz zrobi\u0107, aby tego unikn\u0105\u0107? Oto 4 rzeczy, na kt\u00f3re nale\u017cy zwr\u00f3ci\u0107 uwag\u0119:<\/p>\n<h3 style=\"text-align: center;\">1. Hierarchia&nbsp;tre\u015bci<\/h3>\n<p style=\"text-align: justify;\">Hierarchia&nbsp;tre\u015bci w mailu jest kolejno\u015bci\u0105, w kt\u00f3rej tre\u015b\u0107 jest wy\u015bwietlana w wiadomo\u015bci. Aby e-mail by\u0142 bardziej przydatny, zalecamy zwr\u00f3ci\u0107 na to szczeg\u00f3low\u0105 uwag\u0119.<\/p>\n<p style=\"text-align: justify;\">Kiedy klient otwiera mail, kt\u00f3ry do niego wys\u0142a\u0142e\u015b, czego szuka? Oczywi\u015bcie, rzecz, o kt\u00f3rej wspomnia\u0142e\u015b w temacie. Dlatego tre\u015bci dotycz\u0105ce tematu wiadomo\u015bci powinne znajdowa\u0107 si\u0119 w g\u00f3rnej cz\u0119\u015bci mailu. W ten spos\u00f3b&nbsp;klient b\u0119dzie m\u00f3g\u0142 od razu znale\u015b\u0107 po\u017c\u0105dane info, co jest bardzo satysfakcjonuj\u0105ce w dzisiejszym \u015bwiecie bardzo zapracowanych os\u00f3b. Im szybciej klienci zndj\u0105 to czego szukaj\u0105, tym lepiej.<\/p>\n<div class=\"spacer\"><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9064\" src=\"https:\/\/www.templatemonster.com\/blog\/pl\/wp-content\/uploads\/2019\/01\/U\u017cyteczno\u015b\u0107-e-mail-01.png\" alt=\"U\u017cyteczno\u015b\u0107 e-mail 01\" width=\"692\" height=\"744\" srcset=\"https:\/\/monsterspost.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/01\/U\u017cyteczno\u015b\u0107-e-mail-01.png 692w, https:\/\/monsterspost.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/01\/U\u017cyteczno\u015b\u0107-e-mail-01-279x300.png 279w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-148446\" src=\"https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2019\/01\/messaging-hierarchy.png?x54449\" alt=\"Messaging Hierarchy\" width=\"692\" height=\"744\" data-wp-pid=\"148446\" srcset=\"https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2019\/01\/messaging-hierarchy.png?x54449 692w, https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2019\/01\/messaging-hierarchy-279x300.png?x54449 279w\" sizes=\"(max-width: 692px) 100vw, 692px\"><\/noscript><\/p>\n<div class=\"spacer\"><\/div>\n<hr>\n<div class=\"spacer\"><\/div>\n<h3 style=\"text-align: center;\">2. Przejrzysto\u015b\u0107<\/h3>\n<p style=\"text-align: justify;\">Wiadomym jest, \u017ce najwi\u0119ksz\u0105 popularno\u015bci\u0105 ciesz\u0105 si\u0119&nbsp;proste i zrozumiale rzeczy, Dotycz\u0105 to r\u00f3wnie\u017c wiadomo\u015bci e-mail.&nbsp;I&nbsp;chocia\u017c czasami mo\u017ce by\u0107 kusz\u0105ce wykorzyystanie skomplikowanych s\u0142\u00f3w w wiadomo\u015bci e-mail, aby pokaza\u0107, \u017ce jeste\u015b inteligentny i kompetentny. Lepiej by\u0107 prostszym w swoim brzmieniu. Zw\u0142aszcza w temacie, podgl\u0105dzie tekstu i adresie nadawcy, poniewa\u017c s\u0105 to pierwsze rzeczy, kt\u00f3re widzi klient. Prosty i jasny komunikat jest odbierany&nbsp;lepiej przez klienta.<\/p>\n<div class=\"spacer\"><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9065\" src=\"https:\/\/www.templatemonster.com\/blog\/pl\/wp-content\/uploads\/2019\/01\/U\u017cyteczno\u015b\u0107-e-mail-02.png\" alt=\"U\u017cyteczno\u015b\u0107 e-mail 02\" width=\"680\" height=\"910\" srcset=\"https:\/\/monsterspost.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/01\/U\u017cyteczno\u015b\u0107-e-mail-02.png 680w, https:\/\/monsterspost.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/01\/U\u017cyteczno\u015b\u0107-e-mail-02-224x300.png 224w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-148447\" src=\"https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2019\/01\/clarity.png?x54449\" alt=\"Clarity\" width=\"680\" height=\"910\" data-wp-pid=\"148447\" srcset=\"https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2019\/01\/clarity.png?x54449 680w, https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2019\/01\/clarity-224x300.png?x54449 224w\" sizes=\"(max-width: 680px) 100vw, 680px\"><\/noscript><\/p>\n<div class=\"spacer\"><\/div>\n<hr>\n<div class=\"spacer\"><\/div>\n<h3 style=\"text-align: center;\">3. Bia\u0142a przestrze\u0144<\/h3>\n<p style=\"text-align: justify;\">Bia\u0142a przestrze\u0144, a.k.a. przestrze\u0144 negatywna, to pusty obszar wok\u00f3\u0142 pewnych element\u00f3w wiadomo\u015bci e-mail. Jest to&nbsp;idealna opcja do&nbsp;podkre\u015blenia Twojego punktu widzenia i lepszego zrozumienia tekstu ni\u017c powi\u0119kszenia element\u00f3w.<\/p>\n<div class=\"spacer\">&nbsp;<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9066\" src=\"https:\/\/www.templatemonster.com\/blog\/pl\/wp-content\/uploads\/2019\/01\/U\u017cyteczno\u015b\u0107-e-mail-03.png\" alt=\"U\u017cyteczno\u015b\u0107 e-mail 03\" width=\"678\" height=\"901\" srcset=\"https:\/\/monsterspost.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/01\/U\u017cyteczno\u015b\u0107-e-mail-03.png 678w, https:\/\/monsterspost.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/01\/U\u017cyteczno\u015b\u0107-e-mail-03-226x300.png 226w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><br \/>\n<noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-148448\" src=\"https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2019\/01\/whitespace.png?x54449\" alt=\"Whitespace\" width=\"678\" height=\"901\" data-wp-pid=\"148448\" srcset=\"https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2019\/01\/whitespace.png?x54449 678w, https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2019\/01\/whitespace-226x300.png?x54449 226w\" sizes=\"(max-width: 678px) 100vw, 678px\"><\/noscript><\/div>\n<div class=\"spacer\"><\/div>\n<hr>\n<div class=\"spacer\"><\/div>\n<h3 style=\"text-align: center;\">4. Konwencje<\/h3>\n<p style=\"text-align: justify;\">Design jest wsz\u0119dzie wok\u00f3\u0142 nas, w taki czy inny spos\u00f3b. Mamy te\u017c pewne oczekiwania, je\u015bli chodzi o rzeczy wok\u00f3\u0142 nas, zwane modelem mentalnym w projekcie UX. Innowacje s\u0105 dbre, ale aby docelowi odbiorcy je zrozumia\u0142y i oceni\u0142y, nale\u017cy starannie poprzecowa\u0107 nad ich wdro\u017ceniem.<\/p>\n<p style=\"text-align: justify;\">Dlatego wa\u017cne jest, aby Twoje e-maile u\u017cywa\u0142y konwencji wraz z unikatowymi elementami&nbsp;to\u017csamo\u015bci firmowej.&nbsp;Wybierz jden kolor do wyr\u00f3\u017cnienia&nbsp;link\u00f3w lub spraw, aby&nbsp;zdj\u0119cia w mailu by\u0142y klikalne. U\u017cywaj element\u00f3w, z kt\u00f3rych korzysta wi\u0119kszo\u015b\u0107 firm, poniewa\u017c s\u0105 oni zwykle dla Twoich odbiorc\u00f3w.<\/p>\n<div class=\"spacer\"><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9067\" src=\"https:\/\/www.templatemonster.com\/blog\/pl\/wp-content\/uploads\/2019\/01\/U\u017cyteczno\u015b\u0107-e-mail-04.png\" alt=\"U\u017cyteczno\u015b\u0107 e-mail 04\" width=\"684\" height=\"940\" srcset=\"https:\/\/monsterspost.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/01\/U\u017cyteczno\u015b\u0107-e-mail-04.png 684w, https:\/\/monsterspost.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/01\/U\u017cyteczno\u015b\u0107-e-mail-04-218x300.png 218w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-148449\" src=\"https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2019\/01\/conventions.png?x54449\" alt=\"Conventions\" width=\"684\" height=\"940\" data-wp-pid=\"148449\" srcset=\"https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2019\/01\/conventions.png?x54449 684w, https:\/\/s.tmimgcdn.com\/blog\/wp-content\/uploads\/2019\/01\/conventions-218x300.png?x54449 218w\" sizes=\"(max-width: 684px) 100vw, 684px\"><\/noscript><\/p>\n<div class=\"spacer\"><\/div>\n<hr>\n<div class=\"spacer\"><\/div>\n<p style=\"text-align: justify;\">Skorzystaj z powy\u017cszych zalece\u0144, a zobaczysz jak wzro\u015bn\u0105 wsp\u00f3\u0142czynniki konwersji.<\/p>\n<div style=\"text-align: center;\"><\/div>\n<div class=\"spacer\">\n<div class=\"spacer\">\n<hr>\n<div class=\"spacer\"><\/div>\n<p style=\"text-align: center;\"><em>Ten artyku\u0142 zosta\u0142 przet\u0142umaczony z angielskiego. Orygina\u0142 mo\u017cna znale\u017a\u0107 tutaj:&nbsp;<a href=\"https:\/\/www.templatemonster.com\/blog\/email-marketing-usability-optimize\/\" target=\"_blank\">Email Marketing Usability: How to Optimize and Why You Should<\/a>.&nbsp;<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Je\u015bli chodzi o nowoczesne technologie, cz\u0119sto&nbsp;s\u0105 ona kr\u00f3tkotrwale, g\u0142\u00f3wnie z powodu cz\u0119stego pojawienia innych nowych technologii. Podobnie jak z iPhone 4, kt\u00f3ry by\u0142 nowy i w 2010 roku, ale nie mia\u0142 \u017cadnych aktualizacji systemu operacyjnego po 2014 roku? Oczywi\u015bcie, wci\u0105\u017c jest u\u017cywany, ale nowe funkcje nie s\u0105 obs\u0142ugiwane i niekt\u00f3rzy ludzie traktuj\u0105 to z tak\u0105 [&hellip;]<\/p>\n","protected":false},"author":2098093,"featured_media":9063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[98,80,130],"tags":[66,21,269],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>U\u017cyteczno\u015b\u0107 e-mail marketing: dlaczego nale\u017cy optymalizowa\u0107 e-maile<\/title>\n<meta name=\"description\" content=\"U\u017cyteczno\u015b\u0107 to wska\u017anik, kt\u00f3ry pokazje jak \u0142atwe jest korzystanie z produktu. 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