Psychology of Color & Website Conversion

Colors matter, especially when it comes to designing a site. The colors you choose for presenting of a certain project predetermine its online success. To know all secrets of color psychology, namely the impact of colors on the viewers, how to use theory of colors in your advantage, color tips, check out this slideshow.

As you know, we can perceive something about 10 millions of colors. Some colors create more, the others less pleasant emotions. Each one creates a certain reaction, and if you know what exactly, you can play with it in your designs. For example, blue is a pleasant hue, and blue-green is more pleasant and more arousing. At the same time purple blue is just pleasant, but less arousing. All these are well-known facts, which you can find in any post that deals with this topic.

Colors and the way they are implemented in the design affect buying decisions. They help your product be special stand out and influence customers’ perception. You can use all this knowledge to your advantage and effective promotion of your online business. Read attentively this slideshow and find out the professional guidelines for web conversions.