Maximizing Your Store’s Potential with Powerful Shopify Marketing Apps

Do you want to take your online business to the next level and stand out from the competition? Shopify is an eСommerce platform that has revolutionized how businesses showcase and sell their products. However, here is the twist: Shopify Inc. has reached a staggering capitalization of 212 billion dollars in 2022. That's right – Shopify has earned its place as one of the true titans of modern technology. Take advantage of Shopify Marketing Apps to maximize the potential of your store with cutting-edge marketing tools.

In this article, we delve deep into the realm of Shopify marketing apps, identifying the best use cases, convenient apps, and the implementation of artificial intelligence, all aimed at skyrocketing your income and expanding your audience like never before. Prepare yourself for the journey to e-commerce success by fastening your seatbelts.

The Best Marketing Apps For Shopify

Route – protection & tracking

Route is a useful app that helps track a purchased product's way. Users can get information about the shipping of the goods, itinerary, and estimated time of arrival. Also, there are special offers for persons who care about the environment. It is Green Package Protection. For a fee of up to 2% of the total amount in the customer's cart, Route will calculate and offset the carbon emissions generated during shipping to provide a carbon-neutral shipping experience.

Route will become an essential part of your product offerings with an average opt-in rate of 55 percent. Reduced returns and restocking costs are Route's biggest benefit to businesses. You can reship brand-new items without a negative impact on your cash flow because Route will fully reimburse store owners for lost or damaged items.

It gets insurance thanks to Route, so you make a new sale instead of losing another one for your product. That is a half decrease in shrinkage since Route purchases items from your store.

Assortion: upsell & bundles

Assortion is an all-inclusive resource for all your upsell and strategic pitch needs. The application offers the same functionality with integrated analytics, consistent design across widgets, and a very user-friendly UI as opposed to using five distinct apps with distinct integration, analytics, learning curve, and impact on loading speed.

Features of Assortion: Upsell & Bundles: 

• offer product add-ons that can be added to the cart alongside a primary product; 
• create special post-purchase offers after customers place an order; 
• supplement your automatic product recommendations with your custom ones; 
• create bundles of frequently purchased products.

This application helps to increase your average order value and maximize the costs of one customer on your site in some ways. It has a 14-day free trial period and after that, you pay $9.99 per month if you decided to use this essential tool for your business. 

Joy: rewards, loyalty program

There may be no customer who dislikes promotions and rewards. Each dollar you saved is a dollar you earned. To reward loyal customers for their loyalty, the Joy application implements an automatic point system.

Features of Joy app:

• Encouragement for: signing up, placing orders, reviewing, following on social media, and more;
• Manage your customer tiers, points, and missions with export and import;
• Built-in emails and automation for all plans;
• Point of sale support and customizable language;

There will be no slowdown in the loading speed of your shop.

Joy is free but just for 250 orders. The professional version costs $29 per month with which you get unlimited earn points, redeem programs, and a custom e-mail style. You can find some marketing apps in the Shopify App Store here. You should consider your specific marketing objectives and requirements when choosing the most suitable options for your business.

The Best Email Marketing Apps For Shopify

A digital marketing strategy called "email marketing" involves sending information or commercial messages to a group of people via email. It is a popular and highly effective marketing strategy for businesses of all sizes. You can communicate directly with your audience through email marketing, whether they are current clients, potential leads, or subscribers who have expressed an interest in your products or services.

You must build a permission-based email list by asking website visitors, clients, and other interested individuals to subscribe. On your website, you can offer sign-up options for newsletters, lead magnets, or opt-in forms.

When you have an email show, you can make and send designated email missions to your supporters. These missions can incorporate different sorts of messages, for example, letters, limited-time offers, item refreshes, occasion solicitations, or customized content.

You can personalize your emails using email marketing by using subscriber information like their name, location, purchase history, or preferences. Your emails will be more relevant and engaging thanks to personalization, which will increase the likelihood of conversions.

Mailchimp: Email Marketing

Shopify and Mailchimp's integration has a few main features that can help you do better email marketing and customer relationship management. Using Mailchimp's drag-and-drop email editor, you can design and create visually appealing email campaigns. To engage your audience, personalize the layout, add images, include product recommendations, and write compelling content.

Mailchimp permits you to section your crowd in light of different standards, like buy history, segment data, or commitment level. You can deliver targeted, individualized content that resonates with each segment of your audience by segmenting your audience.

You can set up email sequences and workflows that are triggered by particular events or actions by using the automation features of Mailchimp. You can, for instance, make welcome series for new subscribers, remind customers not to abandon their carts, or send follow-up emails after a purchase. On your Shopify store, you can automatically send emails to customers who have abandoned their carts. These emails can include personalized offers or discounts, encourage customers to complete their purchases and remind them of their abandoned items.

You can keep your customers informed about their purchases by sending order confirmation emails, shipping notifications, and updates using Mailchimp. These transactional emails offer a seamless customer experience and can be customized to match your brand.

Using analytics and reporting tools, you can monitor how well your email campaigns are performing. Screen measurements like open rates, navigate rates, change rates, and income are created to assess the outcome of your email advertising efforts.

Mailchimp is free in basic mode. For additional features, you have to buy an essential package ($13/mo), a standard package ($20/mo), or a premium ($350/mo).

tinyEinstein: GPT Marketing

This app synchronizes store information and sends delightful artificial intelligence-fueled email advertising utilizing OpenAI. tinyEinstein computer-based intelligence advertising chief assists you with developing your store quicker with just about zero time venture. Send weekly newsletters, welcome new subscribers, thank new customers, and set up once and let AI recover abandoned carts. Work on your deals and changes utilizing artificial intelligence and GPT-4. Set it, fail to remember it, and let AI go to work for you.

Features of tinyEinstein:

• makes available real-time campaign and revenue reports;
• automatically imports stored data;
• consequently makes timetables week-by-week e-mails composed by GPT-4;
• naturally makes and conveys pop-up forms to your store;
• enables GPT-4-written welcome and abandon cart emails automatically;
• utilizes GPT-4 to automatically thank new customers for making purchases at your store.

tinyEinstein has a 7-day trial period. Unlimited emails for up to 100 contacts cost $3 per month. For more amount of clients, you have to pay additionally.

Wrapping-up

Shopify online stores can benefit from marketing applications in different ways. These apps provide tools, features, and functions that simplify and enhance marketing activities to maximize income and increase customer base. 

With the help of email marketing, you can reach and engage with your target audience, cultivate relationships, promote your products or services, drive traffic to your website, and ultimately increase sales and customer loyalty all come at a low cost. By making convincing substance, fragmenting your crowd, and utilizing robotization, you can make exceptionally focused and customized email campaigns that convey worth to your endorsers and drive business development.

FAQ Maximizing Your Shopify Store's Potential with Powerful Marketing Apps + AI