Did you know that that the recent financial crisis has a positive flip side? We are not kidding. John Gerzema affirms that the crisis can change the situation got better.
In his convincing speech, emphasized by multiple illustrative schemes, charts and diagrams, he identifies four major cultural shifts driving new consumer behavior. Besides, he shows how businesses are evolving to connect with thoughtful spending.
He is a good speaker and his lectures are always grounded on accurate data, analysis and of course, decades of extensive experience in marketing and advertising fields. John is always able to identify the latest industry trends and develop daring new approaches to the matter.
John Gerzema’s career is very impressive. He created and guided brand strategies of such famous brands as McDonald's, BMW, Coca-Cola, United Airlines, Holiday Inn and many others. Today John is a Chief Insights Officer for marketing giant Young & Rubicam, where he combines his expertise with the information reaped from Y&R's Brand Asset Valuator to understand and anticipate change in the tangled world of commerce.
Gerzema is also a co-author of The Brand Bubble. This is a new book proclaiming change as the best strategy for brand management in today's market realities. He was one of the early adopters of account planning in American advertising as well, a method that places the consumer front and center in the branding process. After speaking at TEDxKC, Gerzema wrote a second book, “Spend Shift”, which is based on the premises of his talk on the changing habits of the post-crisis consumer.
