Despite the economic woes in the past few years eCommerce conversion optimization has become well established. If you are not seeing such an improvement with your ecommerce conversion optimization it's high time that you start digging deep.
If you really think the task is difficult and time consuming then you are absolutely wrong. WordPress plugins can simplify such difficult and time consuming tasks. As the WordPress platform makes it easy to set up the online business, so are the plugins to streamline and enhance your online sales.
So let’s focus on the key WordPress plugins that help in better conversion rate optimization.
Optimizely is considered as one of the easiest A/B and multivariate testing platforms. As soon as you hit Optimizely home page and are directed to test any URL and experiment with the design, you will understand how user-friendly the plugin is. So the moment you create an Optimizely account install the plugin and drop the product code to initiate the testing.
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It is important to reduce the bounce rate of your site especially when you have shoppers from different countries with different currencies and languages. With WP GeoIP Country redirect plugin, you can direct different visitors from several countries to the page you want them to see first.The plugin is quite essential for sites that cater to the international visitors.
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eShop is an easy to install shopping cart that has the ability to create product pages from WordPress pages, posts and custom pages.You can find several features in eShop including selling downloadable content, sales tax, discount options, customer account, sales data, multiple options for products, stock control and much more to add.
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Jigoshop wish list plugin
Jigoshop is a popular WordPress plugins that allow shoppers to create wishlists of their preferred products. Other renowned sites also use wishlists to entice shoppers to add their favourite products to the shopping cart. Such a plugin let the shopper personalize their shopping experience and accordingly make their product wish lists.
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Ecwid is a fully featured and extremely user-friendly shopping cart and can be installed with a minute. The best part about this plugin is that it can be added to your WordPress site of your Facebook page and also can be set up for use on different mobile devices. Its function allows managing the plugin on various sites from one central dashboard.
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Cloud zoom WooCommerce extension
Shoppers can now hover over product images and get to see its minute details. With cloud zoom WooCommerce extension you can now show high quality detail of your products and grab the attention of the shoppers. However, the shoppers watching the details of your products right on the product page is more likely to convert and complete the sales process.
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Qualaroo customer survey
If you want to understand the challenges your shopper face on your website, Qualaroo customer survey is the best option for you. It allows you to ask qualitative questions to understand as why visitors are not converting. This plugin has a minimized bar located at the bottom of your website and pushes your customers at certain point of sales and lead-generation process.
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WooCommerce is fully functional and easy to use for both the customers and the vendors. The plugin includes several important features such as product and inventory management, sales report, order management, complex coupon campaign, customer account area, tax charges and much more to add.
WooCommerce points and rewards is a great checkout tool to encourage sales by offering discounts. The checkout process is an important area when conversion is usually lost. So to keep customers patient and prevent them from abandoning cart WooCommerce points and rewards is undoubtedly a better idea.
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WP eCommerce is marked as one of the best plugin for eCommerce needs. It is a multi-functional shopping cart application suitable for selling products online. The plugin comes with flexible coupon codes, new product widget, and single page checkout, cross page promotion, discounts and free-shipping options. However, you can purchase add-ons and upgrade to customize this plugins to add more functionality such as additional shipping option, extra payment gateway or slider carousels.
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The professional version of Cart66 integrates everything you need to run a richly featured and clean online store without the need for any additional plugins or add-ons. With Cart66 you get features like order management, tax and shipping charge control, supporting multiple currencies or customizable reports.
Depending upon your needs, choose the best plugin that help to fulfill your entire online store demands and sell your products.
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