{"id":1452,"date":"2014-05-28T10:22:35","date_gmt":"2014-05-28T10:22:35","guid":{"rendered":"https:\/\/www.templatemonster.com\/tr\/blog\/?p=1452"},"modified":"2015-01-16T15:01:32","modified_gmt":"2015-01-16T15:01:32","slug":"kitlenizi-evcillestirmek-icin-50-google-analytics-ogreticisi","status":"publish","type":"post","link":"https:\/\/monsterspost.com\/tr\/kitlenizi-evcillestirmek-icin-50-google-analytics-ogreticisi\/","title":{"rendered":"Kitlenizi Evcille\u015ftirmek i\u00e7in 50 Google Analytics \u00d6\u011freticisi"},"content":{"rendered":"<p>Ge\u00e7ti\u011fimiz hafta Word Wide Web \u00f6fkeli bir panda sald\u0131r\u0131s\u0131na u\u011frad\u0131. Bu kez canavar\u0131n yolu daha g\u00fc\u00e7l\u00fc oldu ve arenada g\u00fc\u00e7l\u00fc rakiplerini \u00e7ald\u0131. Bu s\u00fcre i\u00e7erisinde\u00a0leviathan'lar sayfalar\u0131nda kay\u0131p olsa da, ben onlar\u0131n sayfalar\u0131n\u0131 geri alabilmeleri ad\u0131na yeterli kaynak ve beyinlerinin oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Hepimiz Ebay kaybettik , organik trafik oranlar\u0131 %80 kadar geri almak i\u00e7in d\u00f6neceksiniz, \u015fimdi yak\u0131ndan bakal\u0131m.<\/p>\n<p>B\u00f6ylece, siz bu adamlardan biriyseniz; bir sabah uyand\u0131n\u0131z ofisinize geldiniz ve trafi\u011finizin a\u015fa\u011f\u0131ya do\u011fru gitti\u011fini g\u00f6rd\u00fcn\u00fcz... Ben sa\u00e7\u0131n\u0131z\u0131 ba\u015f\u0131n\u0131z\u0131 yolarak bebek gibi a\u011flaya bilece\u011finizi sanm\u0131yorum. Kendinize bir fincan kahve al\u0131n ve Google Analytics yaz\u0131l\u0131m\u0131 ile web sitenizi incelemeye ba\u015flay\u0131n.<\/p>\n<p>Yani arama sorgusu sonu\u00e7lar\u0131n\u0131 manip\u00fcle\u00a0etmek isteyen kara teknikler kullanan bu algoritma web spam \u00f6zellikle d\u00fc\u015f\u00fck kaliteli siteler (yan\u0131 s\u0131ra oto yay\u0131n organlar\u0131) ile m\u00fccadele edebilmek ad\u0131na tasarlanm\u0131\u015ft\u0131r, belirtti\u011fim gibi en ba\u015fa Panda'ya geri d\u00f6nelim. Panda ilk arama sonu\u00e7lar\u0131 ve web sitelerinin pozisyonlar\u0131 i\u00e7in b\u00fcy\u00fck de\u011fi\u015fiklikler 2011 y\u0131l\u0131nda ba\u015flad\u0131.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1454\" style=\"float: left; margin-right: 6px;\" alt=\"google-panda-shuffle-1374151491\" src=\"https:\/\/www.templatemonster.com\/blog\/tr\/wp-content\/uploads\/2014\/05\/google-panda-shuffle-1374151491.gif\" width=\"200\" height=\"205\" \/><\/p>\n<p>Geriye Panda algoritma temellerine giderseniz, bunun dikkate al\u0131nacak ilk s\u00f6zde\u00a0davran\u0131\u015fsal fakt\u00f6r oldu\u011funu g\u00f6receksiniz. Panda geli\u015ftiricileri bir algoritman\u0131n bu k\u0131sm\u0131n\u0131n tam olarak nas\u0131l belirtmedi, sonu\u00e7 olduk\u00e7a \u00f6ng\u00f6r\u00fclmeyen oldu (bizler \u00a0bu algoritman\u0131n iki kat daha karma\u015f\u0131k yap\u0131lm\u0131\u015f oldu\u011funu varsayabiliriz).\u00a0Davran\u0131\u015fsal fakt\u00f6r hakk\u0131nda konu\u015fan en \u00f6nemli rol i\u00e7eri\u011fi, ba\u011flant\u0131lar\u0131 ve ilgili reklam belirsizli\u011fi verilmektedir.<\/p>\n<p>G\u00fcncel Panda 4.0 g\u00fcncellemesi \u00e7o\u011funlukla back\u00a0spinning \u00a0g\u00f6z \u00f6n\u00fcnde bulundurularak yeni davran\u0131\u015f fakt\u00f6rleri dikkate al\u0131nmal\u0131d\u0131r. Kimse Panda geli\u015ftirici rehberi hakk\u0131nda bir \u015fey bilmiyor, daha kompleks olan algoritmalar yaparak mutlaka arama sonu\u00e7lar\u0131n\u0131n kalitesini iyile\u015ftirebilmek m\u00fcmk\u00fcn g\u00f6z\u00fckm\u00fcyor.<\/p>\n<p>Yani tam olarak bu blog yaz\u0131s\u0131n\u0131n amac\u0131 nedir? Bizlerin web siteleri ile daha iyi \u00e7al\u0131\u015fmas\u0131na yard\u0131mc\u0131 olacakt\u0131r, Google Analytics \u00f6\u011freticilerinin serisini sizlerle payla\u015farak b\u00f6ylelikle daha etkili olmas\u0131n\u0131n yan\u0131 s\u0131ra Panda filtrelerin ele almak istiyorum. Liste ba\u015flang\u0131\u00e7 ve ileri d\u00fczey k\u0131lavuzlar\u0131 i\u00e7ermektedir.<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>Muhtemelen\u00a0analytics ile baz\u0131 endi\u015feleriniz vard\u0131, ancak zaman de\u011fi\u015fti ve bizler daha \u00f6nce hi\u00e7 kullanmad\u0131\u011f\u0131m\u0131z \u015feyleri daha derin ele almak zorunday\u0131z. Bu \u00f6\u011fretici, t\u00fcm bu yaz\u0131l\u0131m \u00f6zelliklerini i\u00e7eren derin bir fikir sunacakt\u0131r. \u0130zlemek i\u00e7in \u00e7ekinmeyin.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/I7YA1oZhevo\" height=\"349\" width=\"620\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>Biraz mizah her zaman uygundur. Bu videoda online \u00f6deme Google Analytics ekran\u0131na gelen i\u015fleyi\u015fin, ger\u00e7ek hayatta nas\u0131l bir \u015fey oldu\u011funu g\u00f6receksiniz.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/3Sk7cOqB9Dk\" height=\"349\" width=\"620\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>Lynda.com herhangi bir olas\u0131 \u015fey i\u00e7in bir \u00f6\u011fretici bulabilirsiniz, web \u00fczerindeki en iyi kaynaklardan birisidir. \u0130\u015fte Google Analytics\u00a0mastering i\u00e7in 20 dersten olu\u015fan bir video k\u00fcmesidir.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/_sRc7ENYynQ?list=PL8uSFVYInNSvE9hF3ImLv5sarmPnuNVgj\" height=\"349\" width=\"620\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<ul>\n<li>Seriye ho\u015f geldiniz.<\/li>\n<li>Google Analytics hesaplar\u0131, \u00f6zellikleri ve g\u00f6r\u00fcn\u00fcmleri nas\u0131l yap\u0131land\u0131r\u0131l\u0131r.<\/li>\n<li>Kullan\u0131c\u0131 y\u00f6netimi 2013 g\u00fcncellemesi.<\/li>\n<li>Kullan\u0131c\u0131 y\u00f6netimi i\u00e7in en iyi uygulamalar.<\/li>\n<li>WordPress Google Analytics kurulumu.<\/li>\n<li>Google Analytics hata ay\u0131klama ve temel bilgilerin sorunlar\u0131n\u0131 giderme.<\/li>\n<li>Bir etiket y\u00f6netimi ile\u00a0Google Analytics hata ay\u0131klama ve sorunlar\u0131 giderme.<\/li>\n<li>Demografi.<\/li>\n<li>\u0130lgilendi\u011fim kategoriler.<\/li>\n<li>\u0130zleyici raporlar\u0131 etkinle\u015ftirilmesi ve verilerin nereden geldi\u011fini anlamak.<\/li>\n<li>\n<div id=\"gt-src-c\">\u00a0\u0130ntro ve segmentlerinde in\u015fa.<\/div>\n<\/li>\n<li>Segment olu\u015fturucusu yolu ile \u00f6zel segmentler.<\/li>\n<li>Kullan\u0131c\u0131 b\u00f6l\u00fcmleri ile b\u00fcy\u00fck geli\u015fme.<\/li>\n<li>Geli\u015fmi\u015f konu dizi segmentleri.<\/li>\n<li>Cohort\u00a0analysis, Google\u00a0Analytics i\u00e7ine yerle\u015ftirme.<\/li>\n<li>Kal\u0131c\u0131 filtreler ve i\u00e7 trafi\u011fin \u00e7\u0131kart\u0131lmas\u0131.<\/li>\n<li>Filtreleri herkesin temiz veri alabilmesi ad\u0131na gerekli kullan\u0131m\u0131.<\/li>\n<li>Subdomains hakk\u0131nda do\u011fru bilgi almak i\u00e7in geli\u015ftirilmi\u015f bir filtre kullan\u0131m\u0131.<\/li>\n<li>Bir filtre ve benzeri bir kesimi ne zaman kullanmal\u0131y\u0131z.<\/li>\n<\/ul>\n<p style=\"text-align: center;\">***<\/p>\n<p>E-posta raporlama ve \u015fu anda kullan\u0131lan Google Analytics hakk\u0131nda her \u015fey var. Her sabah kendi e posta kutunuza son bilgileri alarak konum olarak ayn\u0131 kayna\u011f\u0131n geli\u015ftirilmesini ve desteklenmesi gibi \u00f6zellikler dahil. Bunun nas\u0131l yap\u0131ld\u0131\u011f\u0131na bir bak\u0131n.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/YdPbQkHvMjA\" height=\"349\" width=\"620\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>Google Analytics sizin i\u00e7in neler yapabilir biliyor musunuz? Bu ara\u00e7 sitenize iyi say\u0131da ziyaret\u00e7i al\u0131yorsan\u0131z verilerinizi alman\u0131za yard\u0131mc\u0131 olabilir. bu videoda Google Analytics uzman\u0131 Mike Rodos, analitik hileler \u00fczerine konu\u015fmas\u0131n\u0131 bulacaks\u0131n\u0131z.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/mWRXEDQz_4s?list=PLRFCua48THKor9KoJUlQ9hzpgjeF4HEji\" height=\"349\" width=\"620\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Bu Melbourne SEO hizmetleri \u015firketi oynatma listesinin ilk videosu. Kalan 26 video klipte a\u015fa\u011f\u0131daki yazan konu ba\u015fl\u0131klar\u0131n\u0131 bulacaks\u0131n\u0131z.<\/p>\n<ul>\n<li>\n<div id=\"gt-src-c\">\u00a0Google Analytics boyutlar\u0131n\u0131 kullan\u0131yor musunuz?<\/div>\n<\/li>\n<li>Arama sorgusu Google Analytics i\u00e7in nas\u0131l yaz\u0131l\u0131r?<\/li>\n<li>Neden sayfa i\u00e7inde Analytics kullan\u0131l\u0131r.<\/li>\n<li>Google Analytics raporlar\u0131 nas\u0131l okunur.<\/li>\n<li>Google Analytics kolay olarak huni g\u00f6rselle\u015ftirmesi.<\/li>\n<li>Adwords Soru: Sizin marka trafik hedefiniz ne olmal\u0131?<\/li>\n<li>Sizin i\u00e7in en iyi trafik kaynaklar\u0131n\u0131 bulun.<\/li>\n<li>Google Analytics kullan\u0131m\u0131 SEO izleme.<\/li>\n<li>Mobil ticaret Analytics kullan\u0131n.<\/li>\n<li>Sosyal medya Analytics bak\u0131\u015f.<\/li>\n<li>Google Analytics \u00f6zel ayarlar\u0131 nas\u0131l kullan\u0131l\u0131r.<\/li>\n<li>Evrensel Analytics nedir? Arama evrimi.<\/li>\n<li>Neden Google ekran a\u011f\u0131n\u0131 kullan\u0131r\u0131z.<\/li>\n<li>Google arama ve g\u00f6r\u00fcnt\u00fcl\u00fc reklam e\u011fitimi.<\/li>\n<li>Google g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 i\u00e7in reklam bi\u00e7imlerinin 4 t\u00fcr\u00fc.<\/li>\n<li>G\u00f6r\u00fcnt\u00fcl\u00fc reklam olu\u015fturucusu kullan\u0131lmal\u0131 m\u0131?<\/li>\n<li>G\u00f6r\u00fcnt\u00fcl\u00fc reklam olu\u015fturucusu kullan\u0131lmal\u0131 m\u0131? Google reklam a\u011f\u0131 (GDN) sayfalar\u0131.<\/li>\n<li>Google g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131na nas\u0131l ba\u015flan\u0131r (GDN)<\/li>\n<li>Google g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 ile online hedef reklamc\u0131l\u0131\u011f\u0131.<\/li>\n<li>Google g\u00f6r\u00fcnt\u00fcl\u00fc reklam i\u00e7in anahtar kelime ara\u015ft\u0131rmas\u0131 ip u\u00e7lar\u0131.<\/li>\n<li>Google yeniden pazarlama nedir? H\u0131zl\u0131 genel bak\u0131\u015f.<\/li>\n<li>Google g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 kalite puan\u0131.<\/li>\n<li>Bir Google reklam a\u011f\u0131 kampanya in\u015fas\u0131.<\/li>\n<li>Google g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 (GDN) yele\u015ftirme ve ip u\u00e7lar\u0131.<\/li>\n<li>Google yeniden pazarlama ile ak\u0131ll\u0131 pazarlama fikirleri.<\/li>\n<li>Ba\u015flang\u0131\u00e7 ile daha fazla Google yeniden pazarlama: bas't profesyonel fikirler.<\/li>\n<li>Google Analytics yeniden pazarlamaya ba\u015flarken.<\/li>\n<\/ul>\n<p style=\"text-align: center;\">***<\/p>\n<p>Web sitesi y\u00f6netim hilelerine acemi iseniz, burada nas\u0131l WordPress Google Analytics web y\u00fckleme ve etkinle\u015ftirmesi i\u00e7in \u00f6\u011fretici videolar\u0131 bulabilirsiniz.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/wLKwuXsTQQs\" height=\"349\" width=\"620\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>Videolar sizler i\u00e7in yorucu geliyorsa burada <em>Dan Shewan taraf\u0131ndan yaz\u0131lan\u00a0\"<a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/05\/15\/google-analytics-tips\" target=\"_blank\" rel=\"nofollow\">Trafi\u011fin \u00f6tesinde i\u015f anlay\u0131\u015f\u0131 yolu 6 Google Analytics ip u\u00e7lar\u0131n\u0131<\/a>\" bulabilirsiniz.<\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1457\" alt=\"google-analytics-tips-illustration\" src=\"https:\/\/www.templatemonster.com\/blog\/tr\/wp-content\/uploads\/2014\/05\/google-analytics-tips-illustration.jpg\" width=\"620\" height=\"352\" srcset=\"https:\/\/monsterspost.com\/tr\/wp-content\/uploads\/sites\/8\/2014\/05\/google-analytics-tips-illustration.jpg 704w, https:\/\/monsterspost.com\/tr\/wp-content\/uploads\/sites\/8\/2014\/05\/google-analytics-tips-illustration-300x170.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Sizler Google Analytics arac\u0131 ile 6 ilgin\u00e7 y\u00f6ntemi bulabilirsiniz.<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>\u0130\u015fte bu \u00f6\u011freticiler ile bu m\u00fckemmel bir arac\u0131 daha anlaman\u0131za yard\u0131mc\u0131 olaca\u011f\u0131m\u0131z\u0131 umuyoruz. Eklemek istedi\u011finiz herhangi bir \u015fey veya bir sorunuz var ise yorum alan\u0131na yazmaktan \u00e7ekinmeyin.<\/p>\n<p>Bu makale \u0130ngilizce\u2019den terc\u00fcme edilerek d\u00fczenlenmi\u015ftir. Orijinal makaleye buradan ula\u015fabilirsiniz; <a href=\"http:\/\/blog.templatemonster.com\/2014\/05\/27\/google-analytics-tutorials-videos\/\" target=\"_blank\">50 Google Analytics Tutorials to Tame Your Audience<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7ti\u011fimiz hafta Word Wide Web \u00f6fkeli bir panda sald\u0131r\u0131s\u0131na u\u011frad\u0131. Bu kez canavar\u0131n yolu daha g\u00fc\u00e7l\u00fc oldu ve arenada g\u00fc\u00e7l\u00fc rakiplerini \u00e7ald\u0131. Bu s\u00fcre i\u00e7erisinde\u00a0leviathan'lar sayfalar\u0131nda kay\u0131p olsa da, ben onlar\u0131n sayfalar\u0131n\u0131 geri alabilmeleri ad\u0131na yeterli kaynak ve beyinlerinin oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Hepimiz Ebay kaybettik , organik trafik oranlar\u0131 %80 kadar geri almak i\u00e7in d\u00f6neceksiniz, \u015fimdi [&hellip;]<\/p>\n","protected":false},"author":1805522,"featured_media":3292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[114],"tags":[115],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kitlenizi Evcille\u015ftirmek i\u00e7in 50 Google Analytics \u00d6\u011freticisi<\/title>\n<meta name=\"description\" content=\"Analytics s\u0131rlar\u0131n\u0131 merak ediyorsan\u0131z bu e\u011fitim setinde A&#039;dan Z&#039;ye merak etti\u011finiz t\u00fcm her \u015feyi bulabileceksiniz. 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