{"id":1986,"date":"2014-07-22T14:54:46","date_gmt":"2014-07-22T14:54:46","guid":{"rendered":"https:\/\/www.templatemonster.com\/tr\/blog\/?p=1986"},"modified":"2015-02-26T13:21:12","modified_gmt":"2015-02-26T13:21:12","slug":"301-yonlendirmesinin-arama-motorlari-icin-tasidigi-onem-ve-kullanimi","status":"publish","type":"post","link":"https:\/\/monsterspost.com\/tr\/301-yonlendirmesinin-arama-motorlari-icin-tasidigi-onem-ve-kullanimi\/","title":{"rendered":"301 Y\u00f6nlendirmesi\u2019nin Arama Motorlar\u0131 i\u00e7in Ta\u015f\u0131d\u0131\u011f\u0131 \u00d6nem Ve Kullan\u0131m\u0131"},"content":{"rendered":"<p>Sizler baz\u0131 durumlarda sitenizin link adresini de\u011fi\u015ftirebilir veya de\u011fi\u015ftirmek isteyebilirsiniz. Yeni bir ba\u011flant\u0131 \u00fczerinden devam etmek arama motorlar\u0131\u00a0taraf\u0131ndan ald\u0131\u011f\u0131n\u0131z itibar\u0131 zedeleyebilir, en az\u0131ndan sizler b\u00f6yle d\u00fc\u015f\u00fcnebilirsiniz. De\u011fi\u015fik y\u00f6nlendirme taktikleri uygulaya bilmeniz m\u00fcmk\u00fcn ancak, bunu hi\u00e7 bir zarar g\u00f6rmeden 301 y\u00f6nlendirmesi ile ba\u015farabilirsiniz. Bug\u00fcn sizlerle 301 y\u00f6nlendirmesinin ne kadar kolay ve faydal\u0131 oldu\u011funu \u00f6rnekler \u00fczerinde g\u00f6stermek istiyorum. Fakat, bundan \u00f6nce bu konunun biraz daha derinliklerine inerek SEO a\u00e7\u0131s\u0131ndan ne gibi faydalar\u0131 sa\u011flayabilece\u011fimizi isterseniz birlikte inceleyelim.<\/p>\n<h4>301 Y\u00f6nlendirmesi Nas\u0131l Tan\u0131mlar\u0131z?<\/h4>\n<p>Web sitenizin tan\u0131mlanan ba\u015fka bir adrese ta\u015f\u0131nmas\u0131 i\u015flemine denmektedir. Bu y\u00f6ntem ile i\u00e7eri\u011finiz farkl\u0131 bir domain \u00fczerinde yay\u0131n hayat\u0131na devam edece\u011fi anlam\u0131n\u0131 ta\u015f\u0131maktad\u0131r. Arama motoru optimizasyonu taraf\u0131ndan etkilenmemek i\u00e7in adres de\u011fi\u015fikli\u011fi yapt\u0131\u011f\u0131m\u0131z zamanlarda mutlaka bu <a href=\"https:\/\/support.google.com\/webmasters\/answer\/93633?hl=tr\" target=\"_blank\" rel=\"nofollow\">301 y\u00f6nlendirme y\u00f6ntemini<\/a> kullanmal\u0131y\u0131z. Bunun nedeni eski sitenizi ziyarete gelen Google botlar\u0131 sitenizin adres de\u011fi\u015fikli\u011fini alg\u0131layacak ve botlar\u0131 otomatik olarak yeni web sitenize g\u00f6nderecektir.<\/p>\n<p>Basit olarak \u00f6rneklememiz gerekirse\u00a0Google reklam a\u011f\u0131 Adsende taraf\u0131ndan web sitenizin reklam a\u011f\u0131 kapat\u0131labilir ve bu nedenden dolay\u0131 ba\u015fka bir adrese ge\u00e7mek isteyebilirsiniz ya da bir firma i\u00e7in xxx.com \u00a0uzant\u0131l\u0131 bir ba\u011flant\u0131da web sitesi ya\u015fam\u0131n\u0131za ba\u015flam\u0131\u015f ve bunu daha resmi olarak xxx.com.tr uzant\u0131s\u0131 \u00fczerinde yay\u0131n hayat\u0131n\u0131za devam etmek isteyebilir veya herhangi farkl\u0131 sebepleriniz olabilir. Sebebiniz her ne olursa olsun sizleri SEO a\u00e7\u0131s\u0131ndan \u00e7ok az bir de\u011fer kayb\u0131 ile (%10 gibi)\u00a0bu 301 y\u00f6nlendirmesi kullanabilirsiniz.<\/p>\n<p>Bu y\u00f6ntemi uygularken eski domain \u00fczerinden kullanm\u0131\u015f oldu\u011funuz kodlar Google, Yandex gibi arama motorlar\u0131na bir mesaj b\u0131rakm\u0131\u015f olursunuz. Bu mesaj art\u0131k bu domain adresinizi kullanmad\u0131\u011f\u0131n\u0131z\u0131 ancak i\u00e7eri\u011finizde hi\u00e7 bir de\u011fi\u015fiklik yapmadan farkl\u0131 bir domain \u00fczerinden yay\u0131na devam etti\u011finizi iletirsiniz. \u00a0Arama motorlar\u0131 botlar\u0131 bu mesaj\u0131 alg\u0131layarak sitenizin de\u011ferlerini kaybetmeden t\u00fcm sayfalar\u0131n\u0131z\u0131 eski domain adresiniz ile de\u011fi\u015ftirerek indexlemeye ba\u015flayacakt\u0131r.<\/p>\n<p>Elbette, bu durum biraz zaman alabilir, hatta bazen bu uzun bir s\u00fcre\u00e7 olabilir, bu nedenle sitenize gelen ziyaret\u00e7i say\u0131s\u0131nda belirli bir d\u00fc\u015f\u00fc\u015f ya\u015fayabilirsiniz. \u00a0Ancak 301 y\u00f6nlendirmesi tam olarak index ald\u0131\u011f\u0131nda eski konumunuza yak\u0131n bir de\u011fere ula\u015fm\u0131\u015f ve ziyaret\u00e7i say\u0131n\u0131z\u0131n artt\u0131\u011f\u0131n\u0131 tekrardan g\u00f6zlemleyebilirsiniz. En \u00f6nemlisi arama motorlar\u0131nda bulundu\u011funuz konuma tekrardan ula\u015fabilmeniz m\u00fcmk\u00fcn olacakt\u0131r. San\u0131r\u0131m 301 y\u00f6nlendirmesinin nas\u0131l hayati bir \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 anlad\u0131n\u0131z. Dilerseniz bu hayati y\u00f6nlendirmeyi \u015fimdi nas\u0131l yapaca\u011f\u0131m\u0131z\u0131 birlikte inceleyelim.<\/p>\n<h4>Peki, Bu Y\u00f6ntemi Nas\u0131l Do\u011fru Kullanabiliriz?<\/h4>\n<p>Kullan\u0131m\u0131 asl\u0131na bakarsan\u0131z olduk\u00e7a basit yapman\u0131z gereken \u00a0.htaccess \u00a0dosyan\u0131z ile birlikte tercihinize g\u00f6re ASP veya PHP dosyan\u0131z\u0131 olu\u015fturarak y\u00f6nlendirmek istedi\u011finiz sunucunuzun ana dizinine atman\u0131z yeterli olacakt\u0131r.<\/p>\n<p><em>301 y\u00f6nlendirmesi i\u00e7in kullanabilece\u011finiz\u00a0.htaccess\u00a0dosya yap\u0131s\u0131.<\/em><\/p>\n<pre lang=\"PHP\" line=\"1\">Options +FollowSymlinks\r\nRewriteEngine on\r\nrewritecond %{http_host} ^xxx.com [nc]\r\nrewriterule ^(.*)$ http:\/\/www.xxx.com\/$1 [r=301,nc]\r\n<\/pre>\n<p>Not: S\u0131n\u0131rs\u0131z bir d\u00f6ng\u00fc i\u00e7erisine sokmamak i\u00e7in (www.) mutlak olarak kullanman\u0131z gerekmektedir. Bu hem ASP hemde PHP i\u00e7in dikkate alman\u0131z gereken bir konudur.<\/p>\n<p><em>301 y\u00f6nlendirmesi i\u00e7in kullanabilece\u011finiz PHP dosya yap\u0131s\u0131.<\/em><\/p>\n<pre lang=\"PHP\" line=\"1\">Header( \"HTTP\/1.1 301 Moved Permanently\" ); \r\nHeader( \"Location: http:\/\/www.xxx.com\" );<\/pre>\n<p><em>301 y\u00f6nlendirmesi i\u00e7in kullanabilece\u011finiz ASP\u00a0dosya yap\u0131s\u0131.<\/em><\/p>\n<pre lang=\"PHP\" line=\"1\">If Left(Request.ServerVariables(\u201cHTTP_HOST\u201d), 4) \u201cwww.xxx.com\u201d Then\r\nResponse.Status = \u201c301 Moved Permanently\u201d\r\nResponse.AddHeader \u201cLocation\u201d, \u201chttp:\/\/www.xxx.com\u201d &amp; Request.ServerVariables(\u201cHTTP_HOST\u201d)\r\nEnd If\r\n<\/pre>\n<p>SEO a\u00e7\u0131s\u0131ndan hayati \u00f6nem ta\u015f\u0131yan 301 y\u00f6nlendirmesini hep birlikte inceledik, ger\u00e7ek\u00e7i olmam\u0131z gerekirse ufak bir i\u015flem ancak, hayat kurtard\u0131\u011f\u0131 kesin. Umuyorum bu konu sizlere yol g\u00f6sterici olmu\u015ftur. Herhangi bir sorunuz varsa yorum alan\u0131n\u0131 kullanarak bizlere y\u00f6neltebilirsiniz. TemplateMonster ekibi'nin bundan b\u00fcy\u00fck mutluluk duyaca\u011f\u0131n\u0131 l\u00fctfen unutmay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sizler baz\u0131 durumlarda sitenizin link adresini de\u011fi\u015ftirebilir veya de\u011fi\u015ftirmek isteyebilirsiniz. Yeni bir ba\u011flant\u0131 \u00fczerinden devam etmek arama motorlar\u0131\u00a0taraf\u0131ndan ald\u0131\u011f\u0131n\u0131z itibar\u0131 zedeleyebilir, en az\u0131ndan sizler b\u00f6yle d\u00fc\u015f\u00fcnebilirsiniz. De\u011fi\u015fik y\u00f6nlendirme taktikleri uygulaya bilmeniz m\u00fcmk\u00fcn ancak, bunu hi\u00e7 bir zarar g\u00f6rmeden 301 y\u00f6nlendirmesi ile ba\u015farabilirsiniz. Bug\u00fcn sizlerle 301 y\u00f6nlendirmesinin ne kadar kolay ve faydal\u0131 oldu\u011funu \u00f6rnekler \u00fczerinde g\u00f6stermek [&hellip;]<\/p>\n","protected":false},"author":1805522,"featured_media":3223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[249,114],"tags":[168,166,167,165],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>301 Y\u00f6nlendirmesi\u2019nin Arama Motorlar\u0131 i\u00e7in Ta\u015f\u0131d\u0131\u011f\u0131 \u00d6nem.<\/title>\n<meta name=\"description\" content=\"301 y\u00f6nlendirmesi SEO a\u00e7\u0131s\u0131ndan \u00f6l\u00fcmc\u00fcl bir \u00f6nem ta\u015f\u0131maktad\u0131r. Onun faydalar\u0131n\u0131 ve nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 merak ediyorsan\u0131z bu makaleyi ka\u00e7\u0131rmay\u0131n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monsterspost.com\/tr\/301-yonlendirmesinin-arama-motorlari-icin-tasidigi-onem-ve-kullanimi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"301 Y\u00f6nlendirmesi\u2019nin Arama Motorlar\u0131 i\u00e7in Ta\u015f\u0131d\u0131\u011f\u0131 \u00d6nem.\" \/>\n<meta property=\"og:description\" content=\"301 y\u00f6nlendirmesi SEO a\u00e7\u0131s\u0131ndan \u00f6l\u00fcmc\u00fcl bir \u00f6nem ta\u015f\u0131maktad\u0131r. Onun faydalar\u0131n\u0131 ve nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 merak ediyorsan\u0131z bu makaleyi ka\u00e7\u0131rmay\u0131n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monsterspost.com\/tr\/301-yonlendirmesinin-arama-motorlari-icin-tasidigi-onem-ve-kullanimi\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog TemplateMonster T\u00fcrkiye\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TemplateMonsterTurkey\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-22T14:54:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-26T13:21:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monsterspost.com\/tr\/wp-content\/uploads\/sites\/8\/2014\/07\/3011.png\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bar\u0131\u015f Hep\u00e7orman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@templatemonster\" \/>\n<meta name=\"twitter:site\" content=\"@templatemonster\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bar\u0131\u015f Hep\u00e7orman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/monsterspost.com\/tr\/301-yonlendirmesinin-arama-motorlari-icin-tasidigi-onem-ve-kullanimi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/monsterspost.com\/tr\/301-yonlendirmesinin-arama-motorlari-icin-tasidigi-onem-ve-kullanimi\/\"},\"author\":{\"name\":\"Bar\u0131\u015f Hep\u00e7orman\",\"@id\":\"https:\/\/monsterspost.com\/tr\/#\/schema\/person\/1846793b4f115999bfd6cc63b4d71815\"},\"headline\":\"301 Y\u00f6nlendirmesi\u2019nin Arama Motorlar\u0131 i\u00e7in Ta\u015f\u0131d\u0131\u011f\u0131 \u00d6nem Ve Kullan\u0131m\u0131\",\"datePublished\":\"2014-07-22T14:54:46+00:00\",\"dateModified\":\"2015-02-26T13:21:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/monsterspost.com\/tr\/301-yonlendirmesinin-arama-motorlari-icin-tasidigi-onem-ve-kullanimi\/\"},\"wordCount\":653,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/monsterspost.com\/tr\/#organization\"},\"keywords\":[\"301 .htaccess dosyas\u0131\",\"301 asp y\u00f6nlendirmesi\",\"301 php y\u00f6nlendirmesi\",\"301 y\u00f6nlendirmesi\"],\"articleSection\":[\"Makaleler\",\"\u00d6\u011freticiler\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/monsterspost.com\/tr\/301-yonlendirmesinin-arama-motorlari-icin-tasidigi-onem-ve-kullanimi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/monsterspost.com\/tr\/301-yonlendirmesinin-arama-motorlari-icin-tasidigi-onem-ve-kullanimi\/\",\"url\":\"https:\/\/monsterspost.com\/tr\/301-yonlendirmesinin-arama-motorlari-icin-tasidigi-onem-ve-kullanimi\/\",\"name\":\"301 Y\u00f6nlendirmesi\u2019nin Arama Motorlar\u0131 i\u00e7in Ta\u015f\u0131d\u0131\u011f\u0131 \u00d6nem.\",\"isPartOf\":{\"@id\":\"https:\/\/monsterspost.com\/tr\/#website\"},\"datePublished\":\"2014-07-22T14:54:46+00:00\",\"dateModified\":\"2015-02-26T13:21:12+00:00\",\"description\":\"301 y\u00f6nlendirmesi SEO a\u00e7\u0131s\u0131ndan \u00f6l\u00fcmc\u00fcl bir \u00f6nem ta\u015f\u0131maktad\u0131r. 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