{"id":2622,"date":"2014-11-03T14:44:20","date_gmt":"2014-11-03T14:44:20","guid":{"rendered":"https:\/\/www.templatemonster.com\/tr\/blog\/?p=2622"},"modified":"2015-03-02T15:38:24","modified_gmt":"2015-03-02T15:38:24","slug":"10-endustri-lideri-arasindan-en-iyi-mobile-app-analytics-platformunu-secin","status":"publish","type":"post","link":"https:\/\/monsterspost.com\/tr\/10-endustri-lideri-arasindan-en-iyi-mobile-app-analytics-platformunu-secin\/","title":{"rendered":"10 End\u00fcstri Lideri Aras\u0131ndan En \u0130yi Mobile App Analytics Platformunu Se\u00e7in"},"content":{"rendered":"

Ak\u0131ll\u0131 telefonlar, tabletler ve tak\u0131labilir aksesuarlar \u00f6nemli \u00f6l\u00e7\u00fcde bizlerin davran\u0131\u015flar\u0131n\u0131 ruh haline d\u00f6n\u00fc\u015ft\u00fcrmeye yarayan sat\u0131n al\u0131nan i\u00e7eri\u011fi t\u00fcketebilir. Platformlar ve cihaz t\u00fcrlerinin fazla olmas\u0131 nedeniyle, mobil pazar g\u00fcn\u00fcm\u00fczde par\u00e7alanm\u0131\u015ft\u0131r. Yani, kullan\u0131c\u0131lar i\u00e7in sunumlar\u0131n\u0131n nas\u0131l oldu\u011funu bilmek olduk\u00e7a \u00f6nemlidir ve benzeri karar alma konusunu da etkilemektedir. \u015eimdi sizlere sunaca\u011f\u0131m en iyi 10 mobil uygulamas\u0131 analitik platformlar yard\u0131m\u0131 ile size app ve onlar\u0131 nas\u0131l kullanaca\u011f\u0131n\u0131za, hangi izleyicilerin daha derin bir anlay\u0131\u015f i\u00e7erisinde oldu\u011funa sahip olabilirsiniz.<\/p>\n

\u00c7e\u015fitli el cihazlar\u0131 ile ilgili olarak UI aras\u0131nda olduk\u00e7a b\u00fcy\u00fck bir fark vard\u0131r. \u00d6rnek olarak app\/web sitesi Android ve \u0130OS ayg\u0131tlar\u0131 \u00fczerinde \u00e7al\u0131\u015fan ayn\u0131 yol olmas\u0131, hemde insanlar\u0131n b\u00fct\u00e7elerine daha uygun olan LG Optimus bir veya daha fazla geli\u015fmi\u015f Samsung Galaxy S3 g\u00f6r\u00fcnt\u00fclenen i\u00e7eri\u011fi asla g\u00f6remeyeceksiniz. Kendi tercihlerinizi ve\u00a0demografik hedef kitlenizi bilerek sadece ba\u015far\u0131l\u0131 bir pazarlama stratejisi olu\u015fturabilmeniz i\u00e7in size yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

Ayr\u0131ca, kendi mobil uygulaman\u0131z\u0131 geli\u015ftirmeye ba\u015flamadan \u00f6nce biraz daha fazla ara\u015ft\u0131rma yaparak daha fazla kullan\u0131c\u0131 ile durumu tersine \u00e7evirebilirsiniz. E\u011fer app m\u00fc\u015fterilerinin el cihazlar\u0131 \u00fczerinde elde etmek istiyorsan\u0131z promosyonlar \u00f6n plana \u00e7\u0131kacakt\u0131r. Ancak, ak\u0131ll\u0131 cep analitik platformlar yard\u0131m\u0131 ile biraz ara\u015ft\u0131rma yaparak ger\u00e7ekle\u015ftirilen i\u015fe yaramaktad\u0131r, takti\u011fin hangisi oldu\u011funu asla bilemezsiniz. \u00dccretli ve \u00fccretsiz olmak \u00fczere daha fazla hareket \u00f6zg\u00fcrl\u00fc\u011f\u00fc sunan web \u00fczerindeki en pop\u00fcler 10 kontrol \u00e7\u00f6z\u00fcmlerini bug\u00fcn burada bulabilirsiniz.<\/p>\n

Se\u00e7ilmi\u015f En \u0130yi 10 Mobil App Analitik Platformlar\u0131<\/h3>\n

A\u015fa\u011f\u0131da listelenmi\u015f olan \u015firketlerin her biri benzersiz \u00f6zellikler k\u00fcmesi sunmas\u0131na ra\u011fmen, sizin y\u00fckl\u00fc olan app t\u00fcr\u00fcne g\u00f6re, kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131za g\u00f6re, indirme say\u0131s\u0131na g\u00f6re, app hakk\u0131ndaki incemeler hakk\u0131ndaki bilgilere g\u00f6re, baz\u0131 temel anlay\u0131\u015f\u0131 sa\u011flayabilmek i\u00e7in hepsi farkl\u0131\u00a0beklentileri\u00a0kar\u015f\u0131layabilir.\u00a0Genel olarak, mobil uygulama yapan analitik platformlar iki gruba ayr\u0131lmaktad\u0131r, \u00fccretsiz\u00a0ve premium\u00a0platformlar. B\u00fct\u00e7enize g\u00f6re elde etmek istedi\u011finiz verilere dayal\u0131 olarak bu 10 \u00e7\u00f6z\u00fcmden birini tercih edebilirsiniz.<\/p>\n

\u00dccretsiz<\/h3>\n

Google Analytics ve Flurry Analytics - \u00fccretsiz olarak kullan\u0131labilen en iyi mobil analitik \u00e7\u00f6z\u00fcmlerinden bahsederken, bu iki b\u00fcy\u00fck rekabet\u00e7i'nin bir yar\u0131\u015fmas\u0131 bulunmaktad\u0131r. Her ikisi de herhangi bir \u00f6deme gerektirmeden bir \u00e7ok app ile uyum sa\u011flayaca\u011f\u0131n\u0131 anlayarak g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerinin bilmesi gerekmektedir.<\/p>\n

***<\/p>\n

Google Mobile App Analytics<\/a>\u00a0kullan\u0131c\u0131lar\u0131n nereden geldi\u011fini, ne t\u00fcr cihazlar \u00fczerinden uygulamalar\u0131n kullan\u0131ld\u0131\u011f\u0131n\u0131, kimin kulland\u0131\u011f\u0131n\u0131 daha anla\u015f\u0131l\u0131r hale getirmektedir. \u00a0Program insanlar\u0131n belirli zaman aral\u0131klar\u0131nda app kullanarak nas\u0131l g\u00f6r\u00fcnt\u00fclediklerini sunan ger\u00e7ek zamanl\u0131 bir raporlama kullanmaktad\u0131r. Kullan\u0131c\u0131lar\u0131n g\u00f6rselle\u015ftirme \u00f6zellikleri, eylemleri duraklatma veya etkinlik izleme sayesinde otomatik olarak ortadan kaybolan bir ak\u0131\u015f ekran\u0131 eri\u015fimine sahip olacaklard\u0131r. Google ayr\u0131ca Android i\u015fletim sistemi geli\u015fimini de g\u00f6z \u00f6n\u00fcnde\u00a0bulundurarak, bu \u00e7\u00f6z\u00fcm ile \u00f6nemli bir dezavantaj sunmu\u015ftur, \u0130OS'a g\u00f6re Android kullan\u0131c\u0131lar\u0131 ile ilgili daha fazla bilgi yer bulunmaktad\u0131r.<\/p>\n

\"Google-Mobile-App-Analytics\"<\/a><\/p>\n

***<\/p>\n

Google Mobile App Analytics aksine, Flurry<\/a>\u00a0Android ve iOS, BlackBerry, Windows Phone ve web mobil olarak desteklemektedir. Bir kerede kullan\u0131c\u0131lar\u0131n her \u015feyi daha iyi anlamas\u0131 i\u00e7in yap\u0131lm\u0131\u015f\u00a0500,000'den fazla ziyaret, demografik verilerin detayl\u0131 kar\u015f\u0131la\u015ft\u0131rmalar\u0131n\u0131n yan\u0131 s\u0131ra geli\u015fmi\u015f analiz mobil uygulamas\u0131 ile olduk\u00e7a derinlemesine bir g\u00f6r\u00fcn\u00fcn sa\u011flamaktad\u0131r.<\/p>\n

\"flurry\"<\/p>\n

\u00a0***<\/p>\n

RadiumOne<\/a>\u00a0ile kullan\u0131c\u0131lar\u0131n nereden geldiklerini anlayacaks\u0131n\u0131z, eylemleri ger\u00e7ek zamanl\u0131 olarak bir bak\u0131\u015f a\u00e7\u0131s\u0131 ile kullan\u0131c\u0131lar\u0131n sat\u0131n alma plan\u0131nda acil de\u011fi\u015fiklikler uygulayabilirsiniz. \u00a0Basit, h\u0131zl\u0131 ve kurulumu olduk\u00e7a kolay olan platform sizlere t\u00fcm kurulum taban\u0131nda net bir analiz sunar. Mevcut olan Premium ara\u00e7lar\u0131n bir dizisi gibi, RadiumOne uyumlu optimize ve b\u00fcy\u00fcyen m\u00fc\u015fteri taban\u0131n\u0131 ve segmentleri sa\u011flar.<\/p>\n

\"r1\"<\/p>\n

***<\/p>\n

PREMIUM<\/h3>\n

E\u011fer sizin daha pahal\u0131 bir mobil analitik deneyimine ihtiyac\u0131n\u0131z varsa, o zaman size a\u015fa\u011f\u0131da sunulan 7 platform daha kullan\u0131\u015fl\u0131 gelecektir. \u00dccretsiz \u00e7\u00f6z\u00fcmlerden farkl\u0131 hizmetlerle \u00fccretli kullan\u0131c\u0131lar ayn\u0131 zamanda \u00f6zel kullan\u0131c\u0131 segmentleri hakk\u0131nda sadece daha net bilgilere ula\u015fmak i\u00e7in yeteneklidirler. \u00d6rne\u011fin bir g\u00fcnl\u00fck baz\u0131 g\u00f6z \u00f6n\u00fcne alarak 20-30 ya\u015f aras\u0131ndaki kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 izleyebilirsiniz.<\/p>\n

***<\/p>\n

Localytics<\/a> daha iyi uygulama\u00a0optimizasyonu i\u00e7in test kullan\u0131c\u0131s\u0131 segmentleri sa\u011flamaktad\u0131r, ger\u00e7ek zamanl\u0131 raporlama sa\u011flayan ak\u0131ll\u0131 bir app, do\u011fru yerler ile kullan\u0131c\u0131lar ile ileti\u015fime ge\u00e7ebilmek ve ger\u00e7ek zamanl\u0131 olarak kullan\u0131c\u0131 de\u011ferleri ile\u00a0destek i\u00e7in in-app mesajlar\u0131n\u0131 do\u011fru zamanlama ile belirler. Bir zaman diliminde sormak istedi\u011finiz sorular\u0131n\u0131z varsa ula\u015fabilir ve kolay kullan\u0131m k\u0131lavuzlar\u0131 ve ultra responsive m\u00fc\u015fteri ba\u015far\u0131 ekip entegrasyonlar\u0131 sayesinde hi\u00e7 bir zorlukla kar\u015f\u0131la\u015fmayacaks\u0131n\u0131z.\u00a0Localytics ile her ne platform olursa olsun iOS, Adroid, Windows8, Windows Phone, BlackBerry ve HTML5 desteklemesinin yan\u0131 s\u0131ra OS kullanmakta olan m\u00fc\u015fterilerin birle\u015fik bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc elde edebilirsiniz.<\/p>\n

\"localytics\"<\/p>\n

***<\/p>\n

SQL veya e\u011filim gerektiren dersleri,\u00a0Indicative<\/a> verilerinize cevaplar almak i\u00e7in kolay kullan\u0131ml\u0131 sezgisel aray\u00fcz sunar. Hi\u00e7 bir veri taban\u0131 ile etkile\u015fmemi\u015f m\u00fc\u015fteriler hakk\u0131nda t\u00fcm bilgileri tek bir yerde sunarak platformu koruyarak depolar. E\u011fer d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 i\u00e7erisinde toplam m\u00fc\u015fteri taban\u0131n\u0131n veya bir g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc almak i\u00e7in ihtiyac\u0131n\u0131z olan herhangi bir veri ile ger\u00e7ek zamanl\u0131 olarak e\u015fle\u015fir.<\/p>\n

\"indicative\"<\/p>\n

***<\/p>\n

Appsee<\/a> ile ger\u00e7ek kullan\u0131c\u0131 oturumlar\u0131n\u0131n video kay\u0131tlar\u0131n\u0131 izleyerek her \u015feyi kullan\u0131c\u0131lar\u0131n mobil uygulamas\u0131 i\u00e7erisinde yapt\u0131klar\u0131n\u0131 g\u00f6rmenizi sa\u011flar. Bu insanlar\u0131n kar\u015f\u0131la\u015ft\u0131klar\u0131 problemleri ve onlar\u0131n en belirleyici eylemlerini g\u00f6rmenize ve daha yak\u0131ndan g\u00f6z atman\u0131za olanak sa\u011flayacakt\u0131r. Dahas\u0131 ak\u0131ll\u0131 filtreler uygulayarak size en ilgin\u00e7 kay\u0131tlar\u0131 sunacakt\u0131r.\u00a0Appsee \u00a0ile kullan\u0131c\u0131lar\u0131n ziyaret ekranlar\u0131na dayal\u0131 olarak kay\u0131t yapmak i\u00e7in istedi\u011finiz birini se\u00e7ebilirsiniz.<\/p>\n

\"appsee\"<\/p>\n

***<\/p>\n

Mixpanel<\/a> sayfa g\u00f6r\u00fcnt\u00fclemeleri de\u011fil, daha \u00e7ok \u00f6nlemler ve eylemler i\u00e7indir. Sorular\u0131n\u0131z\u0131 g\u00f6rselle\u015ftirmek ve sorgular\u0131 basitle\u015ftiren harika bir\u00a0segmentasyon arac\u0131 sayesinde SQL sorgular\u0131n\u0131 yaz\u0131lan hi\u00e7 bir yer yoktur. Sizin banner reklamlar\u0131n\u0131z geldi ve bununla alakal\u0131 olarak kullan\u0131c\u0131 say\u0131s\u0131n\u0131 bilmeniz mi gerekiyor? Yoksa insanlar\u0131n sizinle alakal\u0131 olarak sosyal medyadaki kelimelerini mi merak ediyorsunuz?\u00a0Mixpanel ile sorular\u0131n\u0131z\u0131n cevaplar\u0131n\u0131 b\u00fcy\u00fck bir ustal\u0131kla bulacaks\u0131n\u0131z.<\/p>\n

\"mixpanel\"<\/p>\n

***<\/p>\n

Personagraph<\/a>, \u015firketlerin daha iyi angajman, para kazanmas\u0131 ve kullan\u0131c\u0131 sat\u0131n almas\u0131n\u0131 geli\u015ftirmek i\u00e7in mobil kullan\u0131c\u0131lara kendi tercihlerini ve ihtiya\u00e7lar\u0131n\u0131 anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.\u00a0PGAnalytics ve\u00a0PGEngage gibi yararlanabilece\u011finiz iki \u00fcr\u00fcn vard\u0131r. T\u00fcm kullan\u0131c\u0131 segmentleri i\u00e7in i\u00e7erikleri\u00a0ki\u015fiselle\u015ftirebilirsiniz ikincisi ile ise eski kullan\u0131m yeri anlay\u0131\u015flar\u0131, sosyal medya etkile\u015fimleri ve uygulama kullan\u0131m\u0131 sa\u011flar.<\/p>\n

\"personagraph\"<\/p>\n

***<\/p>\n

Kontagent ve\u00a0PlayHaven\u00a0Upsight<\/a>\u00a0iki pop\u00fcler uygulama ile analitik \u015firketlerin bir \u00fcr\u00fcn birle\u015ftirmesidir. Bu kullan\u0131c\u0131n\u0131n sat\u0131n alma angajman\u0131 ve gelir verileri hakk\u0131nda bilgiler sunmaktad\u0131r.\u00a0Upsight ortak web analizleri sunmaz \u00f6l\u00e7\u00fcmlerin derin analizini verir. E\u011fer yard\u0131mc\u0131 olabilecek g\u00fcvenilir bir ara\u00e7 gerekiyorsa kullan\u0131c\u0131lar\u0131n ge\u00e7mi\u015fteki davran\u0131\u015flar\u0131na dayal\u0131 t\u00fcm \u00f6mr\u00fc boyunca app nas\u0131l ge\u00e7irebilece\u011fini tahmin edilebilir, ayda $500 \u00f6demek i\u00e7in haz\u0131r olun.<\/p>\n

\"upsight\"<\/p>\n

***<\/p>\n

100'\u00fcn \u00fczerinde cloud hizmetleri ile entegre edilmi\u015f\u00a0Geckoboard tek bir yerde t\u00fcm \u00f6nemli verileri saklayan ger\u00e7ek zamanl\u0131 bir g\u00f6sterge panosudur. Bunu kullanarak, g\u00fcnl\u00fck bazda kullan\u0131lan hizmetlere ba\u011flanmak ve kendi i\u00e7erisine ihtiyac\u0131n\u0131z olan t\u00fcm verileri ekleyebilirsiniz. \u00a0Ayr\u0131ca daha kolay ileti\u015fim verilerini g\u00f6rselle\u015ftirmek ve ger\u00e7ek zamanl\u0131 olarak hareket etmek i\u00e7in widget bir dizi \u00f6zelliklerini sunar.\u00a0Geckoboard \u00a0herhangi bir pop\u00fcler taray\u0131c\u0131lar \u00fczerinde \u00e7al\u0131\u015fan TV, masa\u00fcst\u00fc ve mobil cihazlar \u00fczerinde an\u0131nda verileri g\u00f6r\u00fcnt\u00fcleyebilmek i\u00e7in bir t\u0131klama ile pano payla\u015f\u0131m\u0131 sa\u011flar.<\/p>\n

\"geckoboard\"<\/p>\n

***<\/p>\n

En iyi mobil uygulamas\u0131 analiz ara\u00e7lar\u0131n\u0131n se\u00e7imi sonu\u00e7ta pazarlama ihtiya\u00e7lar\u0131na ba\u011fl\u0131d\u0131r. Bu belge ve belirtilen \u00e7\u00f6zeltinin her i\u015flevselli\u011finin incelenmesine g\u00f6re ithalat\u00e7\u0131lara uygun \u00fcr\u00fcnler se\u00e7in. E\u011fer sizler sat\u0131n almadan \u00f6nce test yapabilirsiniz, b\u00f6ylelikle listede bulunan Premium platformlarda bir \u00e7o\u011funun\u00a0\u00fccretsiz s\u00fcr\u00fcm\u00fcn olmas\u0131nda akl\u0131n\u0131zdan \u00e7\u0131karmay\u0131n.
\nBu makale \u0130ngilizce\u2019den terc\u00fcme edilerek d\u00fczenlenmi\u015ftir. Orijinal makaleye buradan ula\u015fabilirsiniz: Choose Best Mobile App Analytics Platform Among 10 Industry Leaders<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ak\u0131ll\u0131 telefonlar, tabletler ve tak\u0131labilir aksesuarlar \u00f6nemli \u00f6l\u00e7\u00fcde bizlerin davran\u0131\u015flar\u0131n\u0131 ruh haline d\u00f6n\u00fc\u015ft\u00fcrmeye yarayan sat\u0131n al\u0131nan i\u00e7eri\u011fi t\u00fcketebilir. Platformlar ve cihaz t\u00fcrlerinin fazla olmas\u0131 nedeniyle, mobil pazar g\u00fcn\u00fcm\u00fczde par\u00e7alanm\u0131\u015ft\u0131r. Yani, kullan\u0131c\u0131lar i\u00e7in sunumlar\u0131n\u0131n nas\u0131l oldu\u011funu bilmek olduk\u00e7a \u00f6nemlidir ve benzeri karar alma konusunu da etkilemektedir. \u015eimdi sizlere sunaca\u011f\u0131m en iyi 10 mobil uygulamas\u0131 analitik platformlar […]<\/p>\n","protected":false},"author":1805522,"featured_media":3101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[217,1],"tags":[218],"yoast_head":"\nEnd\u00fcstri Lideri En \u0130yi Mobile App Analytics Platformlar\u0131<\/title>\n<meta name=\"description\" content=\"Ak\u0131ll\u0131 telefonlar, tabletler ve tak\u0131labilir aksesuarlar \u00f6nemli \u00f6l\u00e7\u00fcde bizlerin davran\u0131\u015flar\u0131n\u0131 ruh haline d\u00f6n\u00fc\u015ft\u00fcrmeye yarayan sat\u0131n al\u0131nan i\u00e7eri\u011fi t\u00fcketebilir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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