{"id":440,"date":"2013-11-11T14:42:41","date_gmt":"2013-11-11T14:42:41","guid":{"rendered":"https:\/\/www.templatemonster.com\/tr\/blog\/?p=440"},"modified":"2020-02-26T12:57:27","modified_gmt":"2020-02-26T12:57:27","slug":"cok-dilli-dunya-pazarlamasi-wordpress-icin-wpml","status":"publish","type":"post","link":"https:\/\/monsterspost.com\/tr\/cok-dilli-dunya-pazarlamasi-wordpress-icin-wpml\/","title":{"rendered":"\u00c7ok Dilli D\u00fcnya Pazarlamas\u0131: WordPress i\u00e7in WPML"},"content":{"rendered":"<p>Bug\u00fcn itibari ile, <a href=\"http:\/\/www.ethnologue.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Ethnologue.com<\/a>\u00a0 6K dil daha tespit etmi\u015ftir. \u0130nsanl\u0131k tarihinin (kozmik bir \u00f6l\u00e7ekte) nispeten k\u0131sa bir s\u00fcre \u00f6ncesine kadar, bu denli b\u00fcy\u00fck \u00f6l\u00e7\u00fcde dil oldu\u011funu kim biliyordu? Say\u0131 olduk\u00e7a b\u00fcy\u00fck olasa da, en \u00e7ok konu\u015fulan dillerin miktar\u0131na g\u00f6re yayg\u0131n olarak kullan\u0131lmamaktad\u0131r. Tabloya bakt\u0131\u011f\u0131m\u0131zda - \u00a0<em>Ethnologue.com<\/em> taraf\u0131ndan sa\u011fland\u0131\u011f\u0131 oranlar\u0131 g\u00f6r\u00fcnt\u00fcleyebiliriz.<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p dir=\"ltr\">1. \u00c7ince (Mandalina)<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">1,917,000,000<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">2. \u0130spanyolca<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">406,000,000<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">3. \u0130ngilizce<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">335,000,000<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">4. Hint\u00e7e<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">260,000,000<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">5. Arap\u00e7a<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">223,000,000<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">6. Portekizce<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">202,000,000<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">7. Bengal dili<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">193,000,000<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">8. Rus\u00e7a<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">162,000,000<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">9. Japonca<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">122,000,000<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">10. Cava dili<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">84,300,000<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>E\u011fer her iki yar\u0131m k\u00fcre i\u00e7in ilgili bilgi i\u00e7eren bir web sitesi \u00e7al\u0131\u015ft\u0131r\u0131yorsan\u0131z yeterli bir \u00e7eviri imkan\u0131 verebilir misiniz? En az\u0131ndan pop\u00fcler dillerin baz\u0131lar\u0131n\u0131 sunabilirsiniz.<\/p>\n<p>Burada benim i\u00e7in baz\u0131 bilgi i\u00e7eri\u011fi bulunuyor, fakat bilinmeyen bir dil oldu\u011funda genellikle bir anl\u0131k \u00e7evirmen kullanmak gerekiyor. \u00a0Fakat sonu\u00e7 olarak \u00c7in dilin'den T\u00fcrk\u00e7e diline terc\u00fcme ettirmek, \u00f6zellikle normalden \u00e7ok uzak oluyor.<\/p>\n<p>Lokalizasyon \u00f6zellikle d\u00fcnyan\u0131n her yerinde bulunan online ma\u011fazalar i\u00e7in \u00f6nemlilik ta\u015f\u0131maktad\u0131r.<\/p>\n<p><a href=\"http:\/\/www.oddee.com\/item_97732.aspx\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/blog.tmimgcdn.com\/wp-content\/uploads\/2013\/11\/ford-pinto.jpg?9d7bd4\" alt=\"ford pinto\" width=\"450\" height=\"209\" \/><\/a> <\/p>\n<p>Web \u00a0sayfan\u0131zda \u00e7eviri yaparken bu adamlar\u0131n yapm\u0131\u015f oldu\u011fu hatalar\u0131 yapmamaya \u00e7al\u0131\u015f\u0131n. Baz\u0131lar\u0131n\u0131za sa\u00e7ma gelebilir ama, fakat bir ba\u015fkas\u0131 i\u00e7in <a href=\"http:\/\/www.oddee.com\/item_97732.aspx\" target=\"_blank\" rel=\"nofollow\" class=\"broken_link\">komik gelebilir<\/a>.<\/p>\n<p>* * * <\/p>\n<p>Di\u011fer diller ve di\u011fer pazarlar web adaptasyon sorunu zaman\u0131 i\u00e7eri\u011fin terc\u00fcmesi ile alakal\u0131 de\u011fildir:<\/p>\n<ul>\n<li>Sitenizin g\u00f6rsel tasar\u0131m\u0131, font-end kodu ve back-end programlama, a\u015f\u0131r\u0131 de\u011fi\u015fiklikler uygulamadan \u00e7eviri ve b\u00f6lgesel farkl\u0131l\u0131klar\u0131n uyumunu kolayla\u015ft\u0131racak uluslar aras\u0131 tavsiyeler gerekmektedir.<\/li>\n<li>\u0130\u00e7erik lokalizasyonuna geldi\u011fimizde, metin d\u00fczenlemek, grafik ve multimedya \u00f6\u011feleri i\u00e7inde \u00fclke yorum ve \u00e7eviri olu\u015fturman\u0131z gereklidir;<\/li>\n<li>Test ve Kalite G\u00fcvencesi hakk\u0131nda konu\u015fmak gerekirse. \u00c7apraz taray\u0131c\u0131 uyumlulu\u011funu sa\u011flamak ve uygun i\u015flevselli\u011fini yakalayabilmek ve ayr\u0131ca dilsel do\u011frulu\u011funu garanti edecek bir sistem konfig\u00fcrasyonlar\u0131 geli\u015ftirmek gerekmektedir.<\/li>\n<\/ul>\n<p>Bu uluslar aras\u0131 bir yolda ilerleme kaydedebilmek i\u00e7in sadece temel noktalard\u0131r. \u015eimdi uluslararas\u0131 en \u00f6nemli nedenlere bir g\u00f6z atal\u0131m.<\/p>\n<h3>Okuma \u2013 Sat\u0131n Alma<\/h3>\n<ul>\n<li><strong>Kullan\u0131c\u0131lar kendi dillerini bulamad\u0131klar\u0131nda %70 oran\u0131nda <\/strong>potansiyel al\u0131c\u0131lar \u00fcr\u00fcn veya hizmeti almaktan vazge\u00e7eceklerdir.<\/li>\n<li>When entry fields are formatted in a manner that is not common to respective country (including name, address, date, hour, etc.) they \u0441onfuse users, as well as use of metric and imperial systems. If you\u2019re using both systems, don\u2019t forget about\u00a0<strong>conversion charts<\/strong>.<\/li>\n<li>Farkl\u0131 \u00fclkelerde \u00e7e\u015fitli klavye d\u00fczenleri kullan\u0131l\u0131r, unutmay\u0131n wikipedia sitesinde d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda kullan\u0131lan <a href=\"http:\/\/en.wikipedia.org\/wiki\/Keyboard_layout\" target=\"_blank\" rel=\"nofollow\">klavye d\u00fczenleri <\/a>hakk\u0131nda daha fazla bilgi bulabilirsiniz.<\/li>\n<\/ul>\n<p>Lokalizasyon tamamen dil sorunlar\u0131n\u0131 \u00e7\u00f6zebilmek ve ek olarak, hedef k\u00fclt\u00fcre uygun olup olmad\u0131\u011f\u0131ndan emin olabilmek i\u00e7in g\u00f6r\u00fcnt\u00fcler ile uyum sa\u011flamas\u0131 gerekiyor.<\/p>\n<p>\u00d6rnek olarak verecek olursak, Baz\u0131 M\u00fcsl\u00fcman \u00fclkeler i\u00e7in bir seyahat acentesi sitesini ele al\u0131rsak bikini yada elinde bir bira \u015fi\u015fesi ile bir kad\u0131n\u0131n foto\u011fraf\u0131n\u0131n kullan\u0131lmas\u0131 bu ajans i\u00e7in bu b\u00f6lgede ba\u015far\u0131s\u0131zl\u0131k olarak sonu\u00e7lanabilir. Ayn\u0131 site e\u015fitlik\u00e7i \u00fclkelerin sakinlerine hitap etti\u011finde: Siz \u00e7al\u0131\u015fanlar\u0131n\u0131z ile ileti\u015fim kurmak ad\u0131na ayn\u0131 ofiste beraber olman\u0131z \u015fefinizin oturup sizin ayakta olman\u0131z gibi.<\/p>\n<p>Yerelle\u015ftirme, baz\u0131 renk k\u00fclt\u00fcrlerinin \u00f6nemini dikkate almak gerekmektedir: \u00d6rne\u011fin, Japonya'da bir hizmet veren site tasarlad\u0131n\u0131z e\u011fer i\u00e7eri\u011fi beyaz yaz\u0131 ile yazarsan\u0131z bu Japon halk\u0131 taraf\u0131ndan yas ve keder anlam\u0131n\u0131 ta\u015f\u0131yacakt\u0131r.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/blog.tmimgcdn.com\/wp-content\/uploads\/2013\/11\/cultural.jpg?9d7bd4\" alt=\"cultural\" width=\"620\" height=\"\" \/><\/p>\n<p>Lokalizasyonu'da bir di\u011fer tipik sorun site d\u00fczeni i\u00e7erisinde \u00e7evirinin bir etkisidir. Hedef dile ba\u011fl\u0131 olarak, yabanc\u0131 yaz\u0131 bir yaz\u0131 daha fazla bir alan kaplayabilir. Buna ek olarak, Arap \u00fclkelerinde, \u00c7in ve Japonya'da sa\u011fdan sola yazma - yukar\u0131dan a\u015fa\u011f\u0131ya yazma gibi (bu kural genellikle web sitelerinde ihmal edilir).<\/p>\n<p>Ticarete bak\u0131\u015f a\u00e7\u0131s\u0131, bir sitenin ba\u015far\u0131l\u0131 lokalizasyonu genellikle \u015firketin yeni pazarlara girmesine yard\u0131mc\u0131 olur. \u00d6nemli maliyetler ile ili\u015fkili oldu\u011funa emin olun.<\/p>\n<p>Her \u015feyden \u00f6nce, kar\u0131\u015f\u0131k yabanc\u0131 dil kavramlar\u0131 i\u00e7in yeterli uyum bulan \u00f6zel teknik yazarlar (yada ana dili olarak kullanan yazarlar) gereklidir. Lokalize \u00fcr\u00fcnleri m\u00fc\u015fterilerine daha fazla yard\u0131m sa\u011flayabilmek i\u00e7in kendi anadilinde sat\u0131\u015f, pazarlama ve teknik destek personeli de yeni bir dile a\u015fina olmal\u0131d\u0131r.<\/p>\n<h3>Neden WPML?<\/h3>\n<p><a href=\"http:\/\/wpml.org\/\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/blog.tmimgcdn.com\/wp-content\/uploads\/2013\/11\/WPML-Logo.png?9d7bd4\" alt=\"WPML Logo\" width=\"500\" height=\"123\" \/><\/a> <\/p>\n<p>Muhtemelen \u015fu anda kendinize soruyorsunuz: \u201c<em>WPML nedir ve makaleler ile nas\u0131l bir ili\u015fkisi vard\u0131r?<\/em>\u201d Bu olduk\u00e7a basit. WordPress i\u00e7in t\u00fcm yerle\u015ftirme eklentileri aras\u0131nda, <strong>WPML<\/strong> y\u00f6neticileri ve site sahipleri i\u00e7in en iyi performans\u0131 sa\u011flamaktad\u0131r.<\/p>\n<p>\u00c7evirileriniz'de WPML kullan\u0131n: sayfalar, \u00f6zel nesne t\u00fcrleri, s\u0131n\u0131fland\u0131rmalar\u0131, men\u00fcler ve hatta tema metinleri. WordPress API ile \u00e7al\u0131\u015fan herhangi bir tema veya eklenti, WPML WordPress eklentisi ile \u00e7ok dilli olarak \u00e7al\u0131\u015fabilir.<\/p>\n<p><strong>WPML \u00e7eviri i\u00e7in bir ka\u00e7 yol sunar:<\/strong><\/p>\n<ul>\n<li>WordPress edit\u00f6r\u00fc yard\u0131m\u0131 ile yeni giri\u015f alanlar\u0131 veya bir sayfa \u015feklinde \u00e7eviriler olu\u015fturun.<\/li>\n<li>\u00c7eviri s\u00fcrecini izleyin.<\/li>\n<li>CanLocalize'de 30'dan fazla dilde \u00e7evirebilir.<\/li>\n<li>\u00c7evirmeler WPML i\u00e7inde XLIFF ile farkl\u0131 sistemler i\u00e7in kullanabilirsiniz.<\/li>\n<\/ul>\n<p>Onlar\u0131 kullanarak b\u00f6yle \u00e7ok dilli tasar\u0131mlar olu\u015fturabilmeniz m\u00fcmk\u00fcn, \u00e7\u00fcnk\u00fc WordPress'in geli\u015ftiricileri ve tasar\u0131mc\u0131lar\u0131 kesinlikle yarar sa\u011flayaca\u011f\u0131n\u0131 \u00f6n g\u00f6rmektedir. Daha fazla, \u0130nsanlar blog sayfan\u0131zda payla\u015f\u0131lan yorumlar\u0131 WPML eklentisi yard\u0131m\u0131 ile \u00e7evirisini yapabilirler. Farkl\u0131 dilde yap\u0131lan yorumlar <strong>otomatik \u00a0makine<\/strong> \u00e7evirisi kullan\u0131larak terc\u00fcme edilecektir. Bu cevaplar \u00f6nceki konu\u015ftuklar\u0131m\u0131z\u0131 anlaman\u0131z i\u00e7in yard\u0131mc\u0131 olacakt\u0131r.\u00a0\u2018Yorumlara sunulan \u00e7eviri hizmeti otomatik modda \u00e7al\u0131\u015f\u0131r.<\/p>\n<h3>WPML Nas\u0131l Kullan\u0131l\u0131r?<\/h3>\n<p>Zaten bir s\u00fcr\u00fc \u00f6zelli\u011fini lokalizasyon hakk\u0131nda bahsetti\u011fimiz zaman s\u00f6ylemi\u015ftik, WPMP eklentisinin nas\u0131l kullan\u0131ld\u0131\u011f\u0131na \u015fimdi bir g\u00f6z atal\u0131m. <a href=\"http:\/\/wpml.org\/documentation\/theme-compatibility\/running-multilingual-sites-with-template-monsters-themes-and-wpml\/\" target=\"_blank\" rel=\"nofollow\">Bu ba\u011flant\u0131y\u0131 izleyerek<\/a> Template Monster taraf\u0131ndan haz\u0131rlanm\u0131\u015f Cherry Framework WordPress temalar ile WPML eklentisinin kullan\u0131m\u0131 hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgi bulabilirsiniz.<\/p>\n<p><a href=\"http:\/\/wpml.org\/documentation\/theme-compatibility\/running-multilingual-sites-with-template-monsters-themes-and-wpml\/\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/blog.tmimgcdn.com\/wp-content\/uploads\/2013\/11\/cherry-wordpress-theme.png?9d7bd4\" alt=\"cherry wordpress theme\" width=\"620\" height=\"\" \/><\/a><\/p>\n<p>Ayr\u0131ca bizim <strong>WordPress Temalar\u0131m\u0131z\u0131n Cherry Framework<\/strong>\u00a0s\u00fcr\u00fcmlerimizin de yeniden tasarlad\u0131\u011f\u0131m\u0131z\u0131 ve tamamlad\u0131\u011f\u0131m\u0131z\u0131 \u00a0unutmay\u0131n! Sizler bu Framework hakk\u0131nda t\u00fcm gerekli <a href=\"http:\/\/www.templatemonster.com\/presentations\/cherry-framework-wordpress-themes.php\" target=\"_blank\">bilgiyi bulabilirsiniz<\/a>. \u00a0Ayr\u0131ca bu temalar ile lokalize de hi\u00e7 bir sorun olmayacak, <a href=\"http:\/\/www.templatemonster.com\/tr\/type\/wordpress-temalar\/\" target=\"_blank\">TemplateMonster WordPress temalar\u0131 WPML<\/a> haz\u0131r oldu\u011funu bir kez daha belirtmek istiyorum.<\/p>\n<h3>Ba\u015fka bir \u015fey?<\/h3>\n<p>Bu karma\u015f\u0131k konu hakk\u0131nda konu\u015furken, yerle\u015ftirmeye adanm\u0131\u015f baz\u0131 kaynaklar olduk\u00e7a \u00e7ok \u00f6nemlidir. Yerle\u015ftirme i\u015flemine ba\u015flamadan \u00f6nce a\u015fa\u011f\u0131daki \u0130ngilizce kaynakl\u0131 makaleleri okumak isteyebilirsiniz.<\/p>\n<ul>\n<li><a href=\"http:\/\/balihoo.com\/resources\/infographics\/infographic-local-marketing-growth-trend-continues\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">INFOGRAPHIC: Local Marketing Growth Trend Continues<\/a><\/li>\n<li><a href=\"http:\/\/www.business2community.com\/online-marketing\/marketing-localization-website-trying-tell-something-0663921\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Marketing Localization: Is Your Website Trying to Tell You Something?<\/a><\/li>\n<li><a href=\"http:\/\/www.jonckers.com\/personalizing-the-user-experience-and-website-localization\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Personalizing the User Experience and Website Localization<\/a><\/li>\n<li><a href=\"http:\/\/blog.jensen-localization.com\/2013\/09\/the-art-of-culturally-customizing-a-website.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Art of Culturally Customizing a Website<\/a><\/li>\n<li><a href=\"http:\/\/info.cetra.com\/blog\/five-steps-to-take-before-website-localization\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Five Steps to Take before Website Localization<\/a><\/li>\n<\/ul>\n<h3>Baz\u0131 \u00d6neriler<\/h3>\n<p>WPML gibi ara\u00e7lar <strong>\u00e7ok dilli web siteleri<\/strong> olu\u015fturabilme s\u00fcrecini kolayla\u015ft\u0131racakt\u0131r. \u00a0Bu eklenti \u00fccretsiz olmasa da, fiyat\u0131 pop\u00fcler bir web sitesinin kendisine karl\u0131 bir kurumsal yap\u0131 \u00fczerine duruyor, \u00f6zellikleri ile asl\u0131nda makul fiyatlar.<\/p>\n<p>WPML geli\u015ftirici ekibi farkl\u0131 dilleri konu\u015fan okuyuculara i\u00e7erik teslim \u00a0edebiliyor, asistan olarak WPML kabul edilen dili site sahipleri i\u00e7in ger\u00e7ekten \u00f6nemli d\u00fczenli g\u00fcncellemeleri sa\u011fl\u0131yorlar.<\/p>\n<p>* * * <\/p>\n<p>\u015eimdi sizleri dinliyoruz. Kendi web sitenizde yada herhangi m\u00fc\u015fterinizin web sitesini haz\u0131rlarken lokalize i\u015flemleri ile ilgili hangi zorluklarla kar\u015f\u0131la\u015f\u0131yorsunuz? Yorum yazmak \u00fccretsizdir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bug\u00fcn itibari ile, Ethnologue.com\u00a0 6K dil daha tespit etmi\u015ftir. \u0130nsanl\u0131k tarihinin (kozmik bir \u00f6l\u00e7ekte) nispeten k\u0131sa bir s\u00fcre \u00f6ncesine kadar, bu denli b\u00fcy\u00fck \u00f6l\u00e7\u00fcde dil oldu\u011funu kim biliyordu? Say\u0131 olduk\u00e7a b\u00fcy\u00fck olasa da, en \u00e7ok konu\u015fulan dillerin miktar\u0131na g\u00f6re yayg\u0131n olarak kullan\u0131lmamaktad\u0131r. Tabloya bakt\u0131\u011f\u0131m\u0131zda - \u00a0Ethnologue.com taraf\u0131ndan sa\u011fland\u0131\u011f\u0131 oranlar\u0131 g\u00f6r\u00fcnt\u00fcleyebiliriz. 1. \u00c7ince (Mandalina) 1,917,000,000 2. [&hellip;]<\/p>\n","protected":false},"author":1805522,"featured_media":3547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[249,33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c7ok Dilli D\u00fcnya Pazarlamas\u0131: WordPress i\u00e7in WPML<\/title>\n<meta name=\"description\" content=\"Sizlerde d\u00fcnya pazar\u0131nda bir site y\u00f6netiyorsan\u0131z WordPress i\u00e7in WPML eklentisi sizler i\u00e7in kesinlikle i\u015flerinizi olduk\u00e7a hafifletecek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monsterspost.com\/tr\/cok-dilli-dunya-pazarlamasi-wordpress-icin-wpml\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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