{"id":822,"date":"2014-02-25T14:33:39","date_gmt":"2014-02-25T14:33:39","guid":{"rendered":"https:\/\/www.templatemonster.com\/tr\/blog\/?p=822"},"modified":"2015-01-16T15:34:59","modified_gmt":"2015-01-16T15:34:59","slug":"2014-icin-seo-dostu-is-web-sitesi-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/monsterspost.com\/tr\/2014-icin-seo-dostu-is-web-sitesi-nasil-olusturulur\/","title":{"rendered":"2014 i\u00e7in SEO Dostu \u0130\u015f Web Sitesi Nas\u0131l Olu\u015fturulur"},"content":{"rendered":"<p>\u00c7o\u011fu \u015firket i\u00e7in, i\u015f web sitesi potansiyel olarak ana kaynaklar\u0131ndan birisi olarak geli\u015ftirilmektedir. Dijital pazarlamaya \u00e7ok fazla yat\u0131r\u0131m ger\u00e7ekle\u015fmi\u015ftir, hatta markalar kendi markalar kendi web siteleri \u00fczerinden sorgulan\u0131r bir hale gelmi\u015ftir. Do\u011fru trafik t\u00fcrleri web sitenize \u00fcr\u00fcn veya hizmetlerin g\u00f6r\u00fcn\u00fcrl\u00fcl\u00fc\u011f\u00fcn\u00fcn artt\u0131rmas\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n<p>Do\u011fru tasar\u0131m ve SEO kurallar\u0131na uyarak sizler bunu ziyaret\u00e7i d\u00f6n\u00fc\u015f\u00fc olarak sitenizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131rma a\u015famas\u0131nda yard\u0131mc\u0131 olabilirsiniz. \"\u0130\u015finizi ikiye katlaya bilmek \u00e7ok kolayd\u0131r, trafi\u011fi ikiye kat\u0131na \u00e7\u0131kard\u0131\u011f\u0131n\u0131z zaman yaln\u0131zca konu\u015farak bunu ba\u015farabilirsiniz.\" \u00a0Yani, b\u00fcy\u00fck bir kurulu\u015f ya da k\u00fc\u00e7\u00fck bir i\u015f yeri \u00e7al\u0131\u015ft\u0131r\u0131yorsan\u0131z, bu sorunlar sizler i\u00e7in olduk\u00e7a \u00f6nemlidir;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-824\" style=\"float: left; margin-right: 6px;\" alt=\"SeoDostu\" src=\"https:\/\/www.templatemonster.com\/blog\/tr\/wp-content\/uploads\/2014\/02\/SeoDostu.jpg\" width=\"100\" height=\"115\" \/><\/p>\n<ul>\n<li><strong>Nas\u0131l web siteme yeterince ilgili trafik ald\u0131\u011f\u0131mdan emin olabilirim?<\/strong><\/li>\n<li><strong>Web siteme daha fazla ziyaret\u00e7i d\u00f6n\u00fc\u015f\u00fcm\u00fc sa\u011flayabilmek i\u00e7in ne yapabilirim?<\/strong><\/li>\n<li><strong>Dijital varl\u0131\u011f\u0131m\u0131 geni\u015fletebilmek i\u00e7in garanti olan nedir?<\/strong><\/li>\n<\/ul>\n<div style=\"clear: both;\"><\/div>\n<p>2014 y\u0131l\u0131na ge\u00e7mi\u015f bulunuyoruz ve bu anlamda SEO'nun ba\u015far\u0131l\u0131 bir \u015fey oldu\u011funu s\u00f6yleyebiliriz. Teknoloji d\u00fcnyas\u0131 bir kabarma h\u0131z\u0131nda de\u011fi\u015fiyor ve online aramalar da geli\u015fmeye ve de\u011fi\u015fmeye devam ediyor. \u0130\u015f sekt\u00f6r\u00fc hala h\u0131zl\u0131 bir \u015fekilde ayakta kalmaya \u00e7al\u0131\u015f\u0131yor. Bu noktada nas\u0131l b\u00fcy\u00fcmeye devam edebiliyorlar?<\/p>\n<p>\u0130lk ad\u0131m temellerine dikkat \u00e7ekmek i\u00e7in; web s'tesi tasar\u0131m\u0131n\u0131 SEO 2014 y\u0131l\u0131 teknolojik geli\u015fmeleri ve arama ger\u00e7ekleri ile uyumlu oldu\u011fundan emin olmal\u0131s\u0131n\u0131z. Nas\u0131l m\u0131? \u00a0\u015eimdi hep birlikte 2014 y\u0131l\u0131nda SEO dostu web sitesi olu\u015fturmak i\u00e7in odaklanmas\u0131 gerekilen yedi \u015feye bir g\u00f6z atal\u0131m.<\/p>\n<p><strong>Daha Fazla Mobil Dostu Web Sitesi Tasar\u0131mlar\u0131<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-834\" style=\"float: left; margin-right: 6px;\" alt=\"image004\" src=\"https:\/\/www.templatemonster.com\/blog\/tr\/wp-content\/uploads\/2014\/02\/image004.jpg\" width=\"200\" height=\"128\" srcset=\"https:\/\/monsterspost.com\/tr\/wp-content\/uploads\/sites\/8\/2014\/02\/image004.jpg 330w, https:\/\/monsterspost.com\/tr\/wp-content\/uploads\/sites\/8\/2014\/02\/image004-300x191.jpg 300w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Sadece bir web sitesi tasar\u0131m\u0131 ile ne yapabilirsiniz, mobil teknolojiye \u00f6nem vererek tasar\u0131mlar\u0131n\u0131z\u0131 olu\u015fturman\u0131z gerekmektedir. \u00a0Mobil kullan\u0131c\u0131lar\u0131n g\u00fcn\u00fcm\u00fczdeki say\u0131s\u0131n\u0131 g\u00f6ze alarak web site tasar\u0131mlar\u0131n\u0131n mobil i\u00e7in optimize edilmi\u015f olmas\u0131 gerekmektedir. Mobil i\u00e7erik t\u00fcketimi istatistiklerini unutal\u0131m. \u00a0Bunu bir \u00f6rnek ile ele alal\u0131m; \u00a0Ben sadece bir y\u0131l \u00f6nce bir ak\u0131ll\u0131 telefon ald\u0131m. biraz garip olsa da mobil ekranda okuma yap\u0131labilece\u011fi fikrini buldum. \u015eimdi ben cep telefonundan okuma ve yazmak i\u00e7in her g\u00fcn 2 saat harc\u0131yorum. Peki ben sizin web sitenizi mobil cihaz\u0131m dan g\u00f6r\u00fcnt\u00fclemek istedi\u011fimde ne bulaca\u011f\u0131m? Web sitenizi sa\u011fa sola \u00e7ekerek incelemek i\u00e7in ne kadar s\u00fcre u\u011fra\u015faca\u011f\u0131m?<\/p>\n<div style=\"clear: both;\"><\/div>\n<p style=\"text-align: center;\">***<\/p>\n<p><strong>Site Performans\u0131n\u0131 Artt\u0131rmak<\/strong><br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-836\" style=\"float: left; margin-right: 6px;\" alt=\"image006\" src=\"https:\/\/www.templatemonster.com\/blog\/tr\/wp-content\/uploads\/2014\/02\/image006.jpg\" width=\"200\" height=\"128\" \/>T\u00fcm d\u00fcnya web sitenize mobil arac\u0131l\u0131\u011f\u0131 ile de ba\u011flanabiliyor ise web sitenizi h\u0131zland\u0131rman\u0131z gerekmektedir. Genel olarak bakt\u0131\u011f\u0131m\u0131zda t\u00fcm d\u00fcnyada mobil internet olduk\u00e7a yava\u015f bir \u015fekilde \u00e7al\u0131\u015fmakta. \u00a0Sizlerin h\u0131zl\u0131 y\u00fcklenebilen mobil web siteleri sahibi olman\u0131z gerekiyor - hatta k\u00f6t\u00fc ba\u011flant\u0131lar\u0131 olan kullan\u0131c\u0131lar\u0131 da buna ekleyebiliriz. Mevcut web sitesi y\u00fcklemeleri \u00e7ok uzun s\u00fcrerse web sitesini yenilemek ve tasarlamak i\u00e7in belirli bir yat\u0131r\u0131m ve harcama gerekli olacakt\u0131r. \u00a0E\u011fer web sitesinin y\u00fcklemeye ald\u0131\u011f\u0131 her ekstra saniye ile mobil ziyaret\u00e7ileri olduk\u00e7a kasacak.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p style=\"text-align: center;\">***<\/p>\n<p><strong>Duyarl\u0131 Web Tasar\u0131mlar\u0131n\u0131 D\u00fc\u015f\u00fcn\u00fcn<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-840\" style=\"float: left; margin-right: 6px;\" alt=\"image007\" src=\"https:\/\/www.templatemonster.com\/blog\/tr\/wp-content\/uploads\/2014\/02\/image007.jpg\" width=\"200\" height=\"128\" \/>\u00c7o\u011fu i\u015fletmelerin web siteleri cep telefonlar\u0131 \u00fczerinde de \u00e7al\u0131\u015fmaya ihtiyac\u0131 oldu\u011fu olduk\u00e7a a\u00e7\u0131kt\u0131r. \u00a0Bir se\u00e7enek olarak ayr\u0131 bir mobil web sitesi geli\u015ftirmektense duyarl\u0131 bir web sitesi sahibi olmak avantajl\u0131 olacakt\u0131r. Duyarl\u0131 web tasar\u0131mlar\u0131 olduk\u00e7a basit bir \u00e7\u00f6z\u00fcmd\u00fcr; t\u00fcm cihazlar \u00fczerinde \u00e7al\u0131\u015fabilen tek bir web sitesi cihazlar\u0131n artan \u00e7e\u015fitlili\u011fi g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011fu zaman bu \u00e7ok iyi bir yakla\u015f\u0131m olarak g\u00f6r\u00fcn\u00fcyor. Ayr\u0131ca Google RDW 'yi olduk\u00e7a \u00e7ok seviyor.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p style=\"text-align: center;\">***<\/p>\n<p><strong>Hedef Mobil Anahtar Kelimeler<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-841\" style=\"float: left; margin-right: 6px;\" alt=\"image010\" src=\"https:\/\/www.templatemonster.com\/blog\/tr\/wp-content\/uploads\/2014\/02\/image010.gif\" width=\"200\" height=\"128\" \/>Bir \u00e7ok insan arama yapmak i\u00e7in ses giri\u015flerini kullanmaktad\u0131r. Yani yazmak yerine bu \u015fekilde sesli aramalar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fumuz da Google\u00a0Hummingbird algoritmas\u0131 b\u00f6yle konu\u015fma sorgular\u0131 i\u00e7in optimum sonu\u00e7lar\u0131 elde etmek i\u00e7in \u00e7al\u0131\u015fmaktad\u0131r, konu\u015farak arama yapmak ta bir olas\u0131l\u0131kt\u0131r.<\/p>\n<p>Sesli arama bu ba\u011flamda b\u00fcy\u00fck bir \u00f6nem ve etki ta\u015f\u0131maktad\u0131r. bu i\u00e7erik belirgin konu\u015fma sorgular\u0131n\u0131 entegre etmek olduk\u00e7a ak\u0131ll\u0131 bir fikir olabilir. K\u0131sacas\u0131, anahtar kelimeler olmadan anahtar kelime sorgusu olan t\u00fcm olas\u0131l\u0131klar\u0131 kapsamaktad\u0131r.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p style=\"text-align: center;\">***<\/p>\n<p><strong>Ba\u015far\u0131l\u0131 \u0130\u00e7erik Olu\u015fturmak<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-842\" style=\"float: left; margin-right: 6px;\" alt=\"image012\" src=\"https:\/\/www.templatemonster.com\/blog\/tr\/wp-content\/uploads\/2014\/02\/image012.jpg\" width=\"200\" height=\"128\" \/>\u0130\u00e7erik 2014 y\u0131l\u0131nda dijital pazarlaman\u0131n en temel ilkelerinden birisidir. Sizin web sitenizin iyi bir i\u00e7eri\u011fe sahip olmas\u0131 gerekmektedir, ancak do\u011fru i\u00e7erik ve kullan\u0131c\u0131lara hitap edebilecek \u015fekilde olu\u015fturman\u0131z gerekmektedir. \u00a0Sadece yaz\u0131lar ve bloglar sad\u0131k de\u011fildir; resimler, ske\u00e7ler, videolar ve di\u011fer i\u00e7erik bi\u00e7imleri de olduk\u00e7a etkileyici \u00e7al\u0131\u015facakt\u0131r. \u00a0Sizler SEO ile daha fazla i\u00e7erik almak i\u00e7in u\u011fra\u015f\u0131yorsan\u0131z web sitenize ba\u011fl\u0131 olarak \u00e7al\u0131\u015fan bir blog sayfas\u0131na sahip olman\u0131z gerekti\u011fini l\u00fctfen unutmay\u0131n. Bu bir sihir gibi \u00e7al\u0131\u015facakt\u0131r.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p style=\"text-align: center;\">***<\/p>\n<p><strong>Ak\u0131ll\u0131 Kilitleme, Kat\u0131 Navigasyon<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-843\" style=\"float: left; margin-right: 6px;\" alt=\"image014\" src=\"https:\/\/www.templatemonster.com\/blog\/tr\/wp-content\/uploads\/2014\/02\/image014.jpg\" width=\"200\" height=\"128\" \/>Y\u00fcksek oteriteli sitelerden ba\u011flant\u0131lar almak \u00e7ok faydal\u0131 olacakt\u0131r. \u00a0\u00d6zellikle cep telefonu \u00fczerinden eri\u015fim sa\u011flan\u0131yorsa- arama motorlar\u0131n\u0131 unutun kullan\u0131c\u0131lar i\u00e7in daha kolay web sitenize navigasyon yapman\u0131z i\u00e7in bir yol bulmal\u0131s\u0131n\u0131z. \u00a0Yani, sat\u0131lan navigasyon yap\u0131s\u0131 olu\u015ftururken zaman, \u00e7aba ve yat\u0131r\u0131m yava\u015f\u00e7a d\u00f6n\u00fc\u015f\u00fcm hedefi i\u00e7in ziyaret\u00e7i rehberi i\u00e7in interlinking kullan\u0131n.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p style=\"text-align: center;\">***<\/p>\n<p><strong>Yerel Aramalara Odaklan\u0131n<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-844\" style=\"float: left; margin-right: 6px;\" alt=\"image015\" src=\"https:\/\/www.templatemonster.com\/blog\/tr\/wp-content\/uploads\/2014\/02\/image015.jpg\" width=\"200\" height=\"128\" \/>\u0130nsanlar genellikle yerel i\u015fletmeleri veya ma\u011fazalar\u0131 aramak i\u00e7in interneti kullanmaktad\u0131rlar. belirli bir konumu sayfan\u0131za basit\u00e7e optimize ederek harekete ge\u00e7ebilirsiniz, \u00f6nemli \u00f6l\u00e7\u00fcde yerel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc artt\u0131racakt\u0131r. Yani yerel arama terimleri bulma, arama motoru yada sosyal medya reklamlar\u0131 ile yerel kullan\u0131c\u0131lar\u0131 hedeflemeyi d\u00fc\u015f\u00fcn\u00fcn, yada e-posta yolu ile do\u011fru hedef kitleye ula\u015fmak i\u00e7in yerel verileri kullan\u0131n. \u00c7e\u015fitli yerlerde operasyonlar ile yerel i\u015f, yerel arama d\u0131\u015f\u0131nda sayfan\u0131z\u0131n en iyi yerlerine optimize edilmesi gerekmektedir.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p style=\"text-align: center;\">***<\/p>\n<p><strong>Alt Sat\u0131r<\/strong><br \/>\nBu i\u015faret\u00e7iler web sitesi tasar\u0131m fikri ile serpi\u015ftirilmi\u015f standart SEO tavsiyelerinin bir kar\u0131\u015f\u0131m\u0131 oldu\u011funu g\u00f6zlemleye bileceksiniz. Neden? \u00c7\u00fcnk\u00fc kullan\u0131c\u0131 deneyimi, web sitesi kalitesi ve dijital pazarlama art\u0131k ayr\u0131 de\u011fildir, \u00a02014 y\u0131l\u0131nda Google \u00e7o\u011funlukla kullan\u0131c\u0131lar i\u00e7in \u00e7al\u0131\u015fmaktad\u0131r. Bu temeller ana unsurlar\u0131 olu\u015fturur ve size Google stratosferi i\u00e7in bir i\u015f web sitesine ba\u015flamak ama\u00e7l\u0131 sa\u011flam temelleri sa\u011flamaktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7o\u011fu \u015firket i\u00e7in, i\u015f web sitesi potansiyel olarak ana kaynaklar\u0131ndan birisi olarak geli\u015ftirilmektedir. Dijital pazarlamaya \u00e7ok fazla yat\u0131r\u0131m ger\u00e7ekle\u015fmi\u015ftir, hatta markalar kendi markalar kendi web siteleri \u00fczerinden sorgulan\u0131r bir hale gelmi\u015ftir. Do\u011fru trafik t\u00fcrleri web sitenize \u00fcr\u00fcn veya hizmetlerin g\u00f6r\u00fcn\u00fcrl\u00fcl\u00fc\u011f\u00fcn\u00fcn artt\u0131rmas\u0131na yard\u0131mc\u0131 olabilir. Do\u011fru tasar\u0131m ve SEO kurallar\u0131na uyarak sizler bunu ziyaret\u00e7i d\u00f6n\u00fc\u015f\u00fc olarak sitenizin [&hellip;]<\/p>\n","protected":false},"author":1805522,"featured_media":3396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,75],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2014 i\u00e7in SEO Dostu \u0130\u015f Web Sitesi Nas\u0131l Olu\u015fturulur<\/title>\n<meta name=\"description\" content=\"2014 y\u0131l\u0131nda i\u015f web sitelerinin nas\u0131l kullan\u0131c\u0131 dostu ve SEO uyumlu olmas\u0131 gerekti\u011fini merak ediyor musunuz? 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