Practical Tips on How to Make Your Website Sell

Have you got a website? Of course you have, as you are a smart merchant who understands how important an online presence is for modern business. We are sure that you absolutely love your website’s appearance as you took part in its creation yourself. The only thing disturbing you is that you don’t see any profit increase so far.

Familiar situation? If you got into this trap, don’t wait until things work out for you somehow. Act immediately! Don’t know where to start? We hope this podcast will really help. Why? Because you are not the only one in this world who doesn’t get sales from the cute website. Keith from PearlDesign.ie is ready to share his priceless experience on how he changed his marketing strategy and made his business profitable.

You will learn a lot from listening to this episode. For instance:

• How Keith’s business tipped into direct response marketing, and how it transformed his business.
• Why Keith tries to get people onto his email list instead of trying to sell them straight away.
• The focus in your marketing needs to be to add value, even if it’s just to be entertaining, charmy or witty.
• Keith’s completely unconventional sales site, which breaks all the typical sales rules.
• Why Keith’s original, beautiful portfolio website completely failed.
• His new focus on building interest and a list and how it turned a failing business into success.
• Using an autoresponder to educate leads.
• Using lead generation cards – physically mailed – to drive people to a sales website.
• The exact copy Keith has used for successful direct mail campaigns.
• How email marketing done correctly locks the client in to using you and no one else, because of trust.
• How Keith offers direct response marketing as a service to his clients.

So, this was the list of questions covered at the given podcast. Be wise, learn from other’s working practices and mistakes and you’ll definitely succeed!