This time Paul and Marcus will talk to Kristina Halvorson about content marketing strategy and what is content strategy for the web.
Everybody knows that content is the king. But does this mean that quality content is a guarantee of success? Why should you apply any content strategy at all? How can you benefit from it? Are their content strategy specialists that can help you optimize your efforts and make them really efficient?
If you want to get the answers to all these questions, Kristina Halvorson is the right person to ask them to. She runs a content strategy agency called “Brain Traffic”, by the way, so you can fully rely on her knowledge and experience.
Would you like to know more about this podcast? It tells about what it really means to offer content strategy.
Basically, you can use the podcast to get a lot of free consultancy from competent people. If your business is failing, listen to this audio. We are sure you’ll get to know tons of helpful content strategy stuff.
You may have a lot of good content, but sometimes it’s too much. We are serious, you may need not more, but less of it.
Actually, Kristina positions her business as a user experience agency. Want to know why? She will answer this question in the interview.
Kristina’s agency offers content strategy for websites which is more likely to content planning. And not just what should go where, but also to your point, messaging and structure, even looking at a very high level at any rate, the CMS or the lack thereof that’s managing the content.
She will also speak about “Content Strategy for the Enterprise” and many other things like technical infrastructure and content quality, for instance.
Just press the ‘Play’ button below and listen, we promise it will be fun and simple, though, extremely awesome. Interviews may be great learning aids, you know.