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30 Client Retention eCommerce Tools List: Boost Your Sales Potential in 2016

Nick Campbell

There is a wide range of platforms to build an online store with, but it requires more than just running an e-store to succeed in commerce today. Once your store is ready, you should think about the ways to fulfill its maximum potential. Turning one-time visitors into return customers is a challenge, but fortunately there are special tools for that. Check them out in our fresh 30 Client Retention eCommerce Tools list.

Striving for more revenue, many retailers focus all the efforts on reaching new customers and ignore the importance to retain those who have already entered their online marketplaces. No doubt, customer base expansion matters, but statistics show that the probability of selling to a new prospect is much lower (5%-20%) than the probability of selling to an already existing customer (60%-70%). Moreover, 70% of companies say that customer retention is cheaper than acquisition of new buyers.

As you can see, it makes sense to improve your customer retention strategy if you want to increase your bottom line and save on marketing. In this post, you will find a variety of eCommerce tools that can help with this initiative. Depending on the purpose, they are divided into three categories, namely customer abandonment solutions, loyalty programs, and customer personalization tools. What’s cool, many of these tools have free trials lasting mainly from 14 to 30 days, so you can experiment with them for a while to make sure they can serve your purposes properly.

10 Customer Abandonment Tools

Let’s start with the tools meant to deal with customers abandoning your store. A lot of online shoppers enter a store, browse through its inventory, add some items to carts, but never check out. This is currently one of the major eCommerce problems, and the stats revealed by Barilliance prove it. According to this eCommerce technology provider, 74% of carts were abandoned by online shoppers in 2013, and the percentage keeps growing. So, we decided to help retailers cope with such a headache and compiled a set of 10 customer abandonment tools. Before you check them, let’s figure out what features a decent tool of this category should have.

Exit Intent Pop-ups. When visitors are about to leave your store, a message with a discount, alternative product or any other special offering appears in a pop-up window. It motivates buyers to check more of your merchandise and increases a chance of coming across the right option for them.

Now, explore each tool of this category with the help of a checklist highlighting its features, integration with eCommerce platforms and pricing.

AbandonAid

In addition to essential features, AbandonAid comes with ready-made email templates and easy-to-use editor to customize them. What’s cool, its price depends on the recovered sales, which means it’s a fair game with no risk to pay for more than you get.

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OptiMonk

OptiMonk pop-ups are supplied with options to control the timing, feature best-selling or any other products and set links redirecting visitors to any desired page. The starting price is comparatively low, so it’s a reasonable solution for retailers staying within a tight budget.

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Picreel

Picreel is equipped with editors to modify pop-ups and add timers, CTA buttons and other interactive elements to them. There is also a built-in form to collect visitors’ feedback. As for pricing, the tool is quite cheap.

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Rejoiner

Rejoiner also provides checkout funnel optimization, pre-submit email capture, and custom email templates. With a monthly fee of $1000, it seems to be overcharged as compared to other tools with similar functionality.

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Cart Closer

Cart Closer is also notable for multiple filtering options including the traffic source, amount in the cart, customer and product types. Its cost is determined by the percentage of the saved cart revenue, so you pay exclusively for what you get.

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CartStack

CartStack is an inexpensive solution providing multi-site performance for a single price. It’s also supplied with a visual editor to customize email templates and a white label option for your personal branding.

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Exit Monitor

Exit Monitor can also let you segment and filter your campaigns down to specific web pages. It allows for more efficient audience targeting. The tool belongs to inexpensive solutions of this category.

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OptinMonster

OptinMonster also gives an access to data-driven sidebar forms, floating bars, after-post and in-line forms. And the best thing about is a possibility use its feature-rich package for an extremely cheap price.

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Receitful

Receitful also offers data-backed product recommendations and up-selling options. So, don’t miss an opportunity to increase your conversion and personalize customers’ experience with this cheap tool.

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Exit Intent

Exit Intent offers a variety of pop-up themes for multiple purposes. They include discounts, testimonials, subscription, feedback, video, and others. Each theme of this cheap tool can be customized in such areas as palette, headline, button text, URL, and video URL.

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Among the tools listed above, AbandonAid seems to be the most promising one. It features exit intent pop-ups to target customers who are about to leave your store and cart abandonment emails to reach those who have already left it. The tool also supports a lot of eCommerce platforms, languages and currencies. You can try it out free of charge for 30 days.

10 Loyalty Program Tools

The next category of our Client Retention eCommerce Tools list embraces loyalty programs. With their help, you can reward customers for interacting with your online store. According to the Access Development blog post, 78% of consumers are more likely to make a purchase if offered rewards, and 69% choose the retailer with a loyalty program. In such a way, it’s reasonable to create your own loyalty program, and the following tools will help you. Just like in the previous block, let’s find out first what features a good tool of this category should have.

Compare the tools of this category using checklists of their main features below.

Loyalis

Loyalis is a mobile-friendly tool allowing you to reward even those shoppers who use your store on the go. By means of a white label option, you can keep your loyalty program branded the way you need.

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Antavo

Antavo is packed with a lot of extras. One of them is a customizable landing page showing all the rewards and activities of customers. There are also different notifications meant to remind shoppers about their opportunity to earn points, e.g. a floating panel, video banner, and auto-email.

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Sweet Tooth

Using Sweet Tooth, you can also send email messages to customers. Each notification can be customized by the color, font and image to create a unique experience.

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S Loyalty

S Loyalty is a cheap solution to build a loyalty program, but keep in mind that it lacks gamification. What attracted our attention about this tool is Past Orders Import. This option allows you reward customers for purchases that were made before the tool installation.

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BigDoor

BigDoor also provides geo-targeted segmentation of customers and an option of A/B testing. The latter can let you experiment with different reward campaigns and choose the most optimal one. The tool boasts a white label design, which gives freedom for your personal branding.

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LoyaltyLion

LoyaltyLion has an option to reward customers for referrals via social networks and email. So, if you want to want to increase your revenue through referrals, give a try to this tool with a reasonable price.

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Collect Loyalty

Collect Loyalty is a cheap tool allowing you to promote your loyalty program in social networks and via email automatically. You can brand your program by adding your store logo to emails, coupons and even Apple Watch.

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The Loyalty Box

The Loyalty Box ensures multi-store and multi-currency support, which will let you reward the audience on an international scale. If you are currently running a loyalty program that doesn’t bring desired results, you can import your existing customers from it to The Loyalty Box. This is what the tool stands out for among its alternatives.

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NextBee

NextBee is the most expensive tool from this category, even though it doesn’t seem to have many distinctive features compared to its alternatives. What we’d like to mark out is its flexible rule configurator, A/B testing, data integrity protocols, secure APIs, mash-up widgets and single sign-on plugins.

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Perkville

Perkville is a comparatively inexpensive tool with an automated rewards and referral program. One of its cool features is a photo sharing campaign, which allows you to reward customers for sharing photos with your products.

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One of the best customer loyalty and retention eCommerce tools listed above is definitely Antavo. Not only does it come with all the must-have features, but it also has many extras. You can try Antavo out for 7 days at no cost.

10 Customer Personalization Tools

Now, let’s check the last category of our Client Retention eCommerce Tools list. It consists of the tools that can help you personalize your shopping experience. An individual approach is an essential factor in winning customers’ favor, but personalization requires much more than simply addressing a person by name in an email. For that reason, we’ve compiled a set of tools that analyze customers’ behavior and identify individual preferences of each of them. Look through the main personalization features that a decent tool of this category should have.

Look through brief checklists of these tools, and choose the most suitable one for your store.

Barilliance

Barilliance allows you to display real-time notifications of shoppers’ activity, which can let you create a sense of urgency. The tool also provides a cart abandonment solution to help you bring customers back to your store.

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UNBXD

UNBXD comes with 10 up- and cross-selling recommendation widgets to show different products, e.g. recently viewed, also bought, category best sellers, etc. An integrated WYSIWYG editor allows you to change a widget name and product image size.

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Bunting

Bunting is a great option for busy users, as it works out of the box. What attracted out attention is integration with 3 powerful tools meant to cope with click fraud. You can also take advantage from A/B testing.

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RichRelevance

RichRelevance is equipped with the technology constantly evaluating the performance of your product recommendations. In such a way, you can come up with the most effective algorithm for personalized interaction with customers.

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Personyze

Personyze is a powerful tool providing easy popup & banner management, advanced A/B testing, and landing page optimization. You can also target the audience by behavioral, geo-location and CRM data. What’s cool, the basic pricing plan of the tool is available for free.

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QuarticON

QuarticON offers automated cross-selling and ranking options for deeper customer engagement. Using this mobile-ready tool, you can also create visually appealing ads in no time by means of a built-in drag-and-drop manager.

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Certona

The personalization technology of Certona allows you to build first-time visitor profiles after 3-4 clicks.In such a way, you can learn more about your customers beginning from the first moments of their staying on your site.

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Magnetic Merchandising

With Magnetic, you can cater every single page of your eCommerce site to customers’ needs and desires, not only product pages. Although there are not many distinctive features, the tool is still worthy to try.

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Apptus

Apptus won’t let you waste a single pixel of your e-store space. With its aid, you can personalize everything, from promo content to your product navigation and search. The tool can be integrated with any eCommerce platform, which makes it a versatile solution.

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Monetate Merchandising

Monetate makes it possible to create filters for prioritizing best-sellers, new arrivals, and other special offerings of your store. There are also elegant target badges to mark unique product attributes.

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Bunting is definitely a smart tool to try among others. It provides personalization of product recommendations, emails and other things on your site, e.g. banners depending on customers’ geo location, weather conditions in that area, and their favorite brands. Feel free to use it for 30 days at no cost.

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Here we are. We hope our selection could help you find the right tool to make the most of each customer. As the majority of these tools have free trials, you can start improving the efficiency of your store today without a moment’s hesitation or any investment. Have you already used any of these tools? Can you recommend any other tool to deal with abandoning visitors, reward customers and personalize your shopping experience? Feel free to share your advice with us and our readers in the section of comments below!