Web design community got soaked and wet with new trend called Gamification.
It’s still very young 'cause it appeared year and a half ago. Gamification is the use of techniques typical for the games, game thinking and game mechanics enhance non-game contexts and attract users increasing their involvement in the use of programs of interest to the solution of problems applied.
The basic principle of Gamification is to ensure constant, measurable feedback from the user, providing the possibility of a dynamic adjustment of user behavior and, as a consequence, rapid development of all application’s functionality and gradually immersing user into more subtle point. Another method is to create Gamification legends, stories, equipped with dramatic techniques that accompany the process of using the application. This creates sense of being the part of each user, contribution to the common cause, and interest to achieve certain fictional purposes. In addition, when gamification is used it gradually changes complexity of goals and objectives as users acquire new skills and competencies.
Gamification’s main aspects:
Terms used in gamified software:
How to use Gamification for business promotion
Let’s talk about Web sites, but we need to understand that all these concepts can be extrapolated to any other business, working with people.
Allow users to enhance the status, using your site. And it does not necessarily raise the status of the real world - quite work and intrasite status. Encourage user activity. Consider how many comments posted a user how much they liked the other, how much time he spent on the site and how much traffic it has distributed.
Show off target
When reaching the next stage always shows user next target - do not make a secret out of this. "You have posted one hundredth comments and here is a badge for you", "After making two hundred comments you’ll get another badge". Having a clear goal - user will follow it, hoping to improve the status.
Awards - are a great loyalty program for users. Course materials and valuable rewards work better, but oddly enough virtual gifts and badges - also work well. Besides the demonstration of gifts partially resonates with you next post.
Position nothing if they cannot show off to others. Be sure to give user the opportunity to demonstrate his status and take advantage of it: change "title" on forums, board of honor, the ability to connect to the server priority and other parts.
How to embed Gamification into any community-driven website:
The numbers of Gamification
Importance of Gamification
Gamification is successfully applied in the following resources
SCVNGR making some simple tasks users accumulate points, receive discounts, coupons, etc.
BunchBall Gamification platform.
BigDoor platform for implementing virtual economics for the websites.
BadgeVille tracks user activity, gives prises.
Xbox Live tracks achievements, creates leaderboards.
Foursquare gives badges and rewards fr specific actions on the website.
GetGlue rewards users for their activity.
LinkedIn has a progress bar for users that is based on their success.
SalesForce provides leaderboard, achievements, leveling for website users.
Mint shows achievements as a progress bar.
CheckPoints has a virtual currency, and rewards users for being active.
ShopKick has its own virtual currency, rewards, contests.
Hallmark provides Facebook credits, virtual goods, gifting & sharing.
Starbucks leveling system allows to get rewards.
Nike make achievements, get badges, challenges, get rewards.
Buffalo Wild Wings provides trivias and challenges for the users.
Gamification is all about attracting and making users feel great while surfing your website. This technique allows to engage them into the activity provided at your website. There is an endless amount of possible ways of engagement that will come within the term Gamification just use your imagination or visit any cool toy store it will definitely provide you a portion of inspiration of this specific matter.
P.S. If you have any cool ideas feel free to share.
Subscribe to our newsletter and access exclusive content and offers available only to MonsterPost subscribers.