How to Build a Construction Company Website

Construction companies often tend to underestimate the role of a website in their work. Usually, this type of business is built on word of mouth publicity and positive recommendations. There is a strong connection between manual work and word of mouth referrals so it might be hard to see the point in creating a website and offering your services online. However, if you have never run any marketing campaign you might be surprised how effective your business might be when presented properly. Nowadays even the older generation uses the Internet to find the information or services they need. So, let's face the fact that an online presence for your company is an essential part of your company's reputation. As in any other industry, the competition here is tough and if you want to be ahead of your competitors, launching a website is your trump card. Construction websites have lots of common features with websites from other business niches. However, there are some peculiarities as well. Let's find out how to build a successful construction company website.

Choose Your Option

There are basically two main options you have: either to order a custom design or use templates already designed specifically for construction websites. To define which option is better for you, you need to analyze your goals, budget and the time you have available. If you create your website from scratch you will get an absolutely unique design, tailor-made for your particular project. However, the prices for such services start from $1000. The timeline depends on the complexity of the project, but on average, it is about one month’s work. Construction website templates, on the contrary, are quick-to-start solutions. The price for a template rarely exceeds $100. Generally, a custom design is a better choice when it is important to establish a brand. In all other cases a ready-made template may save the day. So let's assume that you are going to use a construction company template to create your industrial website.

Choosing Your Construction Website Template

The template market is represented by different CMS, which provide you with the themes of different categories and business niches. For a non-technical user, it might be quite confusing which CMS to choose. If you don't want to delve deep into the options we recommend that you consider WordPress. Currently, it is the most popular CMS worldwide, and people choose it for good reason. WordPress themes for contractors is the most intuitive and user-friendly option for beginners. All the themes are fully customizable and can be adapted to your particular project with ease.

Fill Your Website with the Necessary Elements

Here is a list of the essential things for construction company websites:

• Images. People perceive visual information better. Add some images of people constructing things, so that your visitors won't have any doubts about what you are doing.
• Before and After examples. Actually, these are images too, but we put this separately to underline their importance. Remember to capture the whole process of construction or renovation to present to your clients. Trust us; before and after photos look very convincing and are highly effective.
• Portfolio. This should be a separate section on your website, where you showcase the examples of the works completed. Use only those examples which are relevant to the main services you provide.
• About Us page. This is, perhaps, the second most important section of your construction website. Before hiring you, potential clients are going to gather as much information about you as possible. Give them what they need. Describe your company, highlight the experience you have, present your crew and provide the information about the projects you do.
• Services. If your company provides multiple services it would be an idea to make a landing page for each of them. Give more details and try to be positive in your approach.
• Contact Information. Your contact details should be clear and visible. Include a contact form, phone number, email, whatever helps potential clients to get in touch with you.
• Testimonials. This is a very important detail in terms of the online world. Ask your satisfied clients to write a few good words about your work. This will help your website and company to look more professional and increase your prospects’ trust in your company.
• Blog. Finally, if we are speaking about brand building, providing some useful content is a good practice. First of all, it will help you to gain the confidence of your potential clients. Secondly, if the information is really interesting and useful, people will share it with others, thus popularizing your website.

So, these are basically the main stages you need to go through to launch a successful website using a construction company template. To make it easy for you to start we have included several examples of construction website templates you can use for your project.

Builderry - Construction Company WordPress Theme

Builderry is a WordPress construction theme that comes pre-packed with all the essential elements for these types of websites. Cherry Projects plugin will help you to find the best way to showcase your projects. Advanced flexibility allows you to adjust all the elements of your project.

Details | Demo

Obrus - WordPress Construction Theme

Obrus is a fully responsive template with a well-structured layout and advanced functionality. It has all the elements we have talked about above. The stylish header slider is ideal for attracting attention. MegaMenu functionality aims to facilitate navigation and provide a smoother browsing experience for your clients.

Details | Demo

Constructo - Architecture & Construction Company Website Template

Constructo is a modern solution for your construction website. The sleek design with a clear structure and lots of white space looks airy and makes the information easy to perceive. Use different UI elements to create a versatile layout. The theme is equipped with Novi Builder that allows you to tweak the layout with ease.

Details | Demo

Ramirez - Construction Company WordPress Theme

The design of the template is simple, yet functional. With the help of content modules you can fill your website with various types of content. Custom widgets enhance the functionality and make your website even more powerful and professional.

Details | Demo

Contractor - Construction Company WordPress Theme

The catchy full-screen slider attracts the attention of your prospects. Parallax effect helps you to reveal your company's story smoothly while scrolling down the page. The theme runs on Cherry Framework 5, providing you with advanced functionality and customization options.

Details | Demo

As you can see, creating a construction company website using templates for construction websites is not that difficult. If you want to learn more on how to make a website using WordPress platform, use our guide. The ready-made themes come alredy pre-packed with everything you might need for running your business. Moreover, they have all necessary documentation that will assist you in the installation and customization process. You can personalize and fully customize your template without having any technical knowledge due to the powerful visual builders. Don't worry if you have not found the template that suits your needs here. There are a lot more construction website templates on the web that can satisfy even the most demanding customer.