The importance of a professionally designed business landing page should never be underestimated. A landing page is the starting point to which the potential customers are likely to refer each time they look for some specific information about your brand, the products or services that you provide. By means of a properly designed business landing page, you can deliver your message to the target audience effectively, as well as increase the conversions. In the event that the landing page doesn’t give you the desired results, then it’s likely that you’ve missed something important.
How can you change the story for the better and make your business landing page bring you the desired results? Keep on reading.
Effective Business Landing Page Design Tips
If you want your landing page to bring you the desired results, get ready to invest a certain amount of time, money and effort into making it look appealing to the target audiences. The web is constantly changing with new trends being presented each year. Digital marketing doesn't stand still either. New tools and techniques are being presented regularly, making us keep track of the innovations in order to stay afloat in a competitive world.
- Make your business landing page appeal to the key interests of your audience. As you work on the perfect presentation of your business on the landing page, think outside-the-box. Consider the technique that your competitors might possibly try - and do it differently. Think about the things that can keep your potential audience awake all night long, and bring emphasis to those points when you build your sales landing page.
- Less is more. The best landing page design should be focused on the promotion of one specific product/service/idea. If you decide to overload it with every piece of content that you have at your disposal, the web users will feel lost and confused. Instead, focus on one thing, make the content specific, and
- choose the right tool to build the best landing page design. There is no need to be a coding or design expert to launch your business landing page. You don't even need to spend extra cash to hire a freelancer or a web design studio. You can get the job done on your own with the help of the intuitive drag-and-drop landing page builder from Moto CMS. The tool is specifically created to be used for the landing pages of startups, small business projects, personal profiles, promotions, etc. It features a collection of ready-made landing page templates that can be used as a convenient starting point for your business landing page.
- Make the title appealing. This is where the story goes. The title is the first thing that the users will come across when they visit your landing page. So, in order to keep them with you, think about a captivating title for your business landing page. Emphasize the key benefit why your products/services are worth a try. Appeal to the users' problems, and they will keep coming back to you and follow the suggested actions.
- Bring emphasis to the visual content. Visuals speak louder than words. A person may not read your texts. In a hectic contemporary world, people prefer scanning to reading. However, if the eye-catching visual content captures their attention, people are more likely to read your message.
Business Landing Page Templates
If you've reached this post, then you are likely to have a strong desire to see your business landing page listed together with the best landing pages of 2018. You can save lots of time and money if you build it on the basis of a pre-designed template. Here are 15 of the most trendy business landing page themes integrated with the intuitive MotoCMS page editor.
Businesco MotoCMS 3 Landing Builder
The template is best suited to be applied for building landing pages for financial advisors and startups. The clean design of its pages brings the essential content to the attention of your viewers. The card-based structure enhances the readability of the web page. Smooth animation effects are included to boost the visual appeal of the professional presentation of both business and financial projects.
Othelo - Multipurpose Onepage Landing Page Template
Featuring a clean and spacious design, the landing page is quick and intuitive to scan. Readable texts contribute to a perfect balance with the quality images. Designed in the minimalist style, the layout of the landing page is enhanced with parallax scrolling backgrounds, immersing the users in the interactive content browsing. The template includes all major types of content and pre-designed sections that provide for the effective online presentation of the business project.
Live Event - Conference, Event & Meetup HTML Template
Featuring a modern and fresh design, the template will be the perfect starting point for those landing pages representing conferences, meetings, and other official public events. Bold and vibrant CTAs are placed front and centre. The flat layout of the template is enhanced with the captivating parallax scrolling animation. The theme contains 3 pre-built homepages with gradient color, solid color, and material design.
Consultex MotoCMS 3 Landing Builder
The clear and concise design of this landing page features custom illustrations, which complement the written data perfectly. The template features a fully editable layout, which contains a number of pre-designed elements to let you launch a versatile web resource code-free. Thanks to the integration with the popular social media options, the theme makes it easier for businesses to grow their online communities.
Med Interest MotoCMS 3 Landing Builder
The clean and fully editable design of this template is perfectly suited for building medical landing pages. The well-balanced and concise layout structure can also be used for the construction of landing pages for small to large-sized businesses. The 100% responsive and cross-browser compatible layout will perform without problems on any digital device and Internet browser. A rich documentation directory as well as free 24/7 support are bundled.
Ally Event MotoCMS 3 Landing Builder
AllyEvent can add an elegant and effective touch to the visual aspect of the landing pages representing conferences, meetings, public events, and other projects. Due to the integration with the drag-and-drop page builder, each page of your web resource will have an original look. It boasts a nice clean page layout that guarantees the users focus on the content displayed. Fully responsive, it will be just as good on the small screens of mobile phones as on larger monitors of personal computers.
Advisto MotoCMS 3 Landing Builder
The Advisto landing page theme is intended to be used for those websites representing financial advisors and accounting experts. It features readable fonts and catchy CTAs. The page supports all the major types of content, making it possible to deliver the desired information to the target audience. The fully responsive layout will be displayed on all screen sizes perfectly well. The flat style of the web page and the clever use of the negative space provide for its better readability.
Consulting Landing Page Template
This landing page is intended to be used for the corporate projects that want to be presented in a professional and reliable manner. Designed in an elegant flat style, the landing page template features functional animation effects, making it possible to reveal additional information on the mouse-over. The template is designed as per the latest web trends and requirements. It is optimized to display all content properly on both small and large screens.
Buzz MotoCMS 3 Landing Builder
Create buzz around your startup or small business using this responsive landing page template. Designed to convert, it's built with the emphasis on the main business objectives that a brand pursues. The clean design of the page includes usable sliders, well designed page-width parallax scrolling images, quick-to-scan galleries, pricing details, and a working contact form.
Dello MotoCMS 3 Landing Builder
Let the online community learn about your business and have a desire to partner with you thanks to this functional, conversion-oriented landing page template. It was created to help you set up an informative web resource where people can consider your business ideas and objectives, look at your projects, read what others think about the services you provide, and share your news on social networks. Besides, when investing in this amazing layout you receive round-the-clock tech support and explicit guidance.
Financex MotoCMS 3 Landing Builder
The theme is best suited to be used for the landing pages of financial experts. The layout is designed in a way that brings emphasis to the key benefits they can be derived from the cooperation with the person or agency whom it represents. By means of this custom-made template, the potential customers are able to reach your site using their mobile phones since the content will easily adjust to any monitor resolution. You may choose from a large variety of pre-designed layout variations and experiment with your landing page design. When it comes to design, this theme boasts a clean yet content-rich design with an easy-to-navigate structure.
Financial Advisor Responsive Landing Page Template
The one-page design of this landing page template is enhanced with a sticky navigation panel. Due to this, the customers can navigate to the desired sections of data effortlessly, without the need to scroll up and down the web page in search of the necessary information. In addition to the detailed contacts page, the theme also contains a live chat functionality and a newsletter subscription form.
Business Responsive Landing Page Template
If you want your business landing page to stand out from the competition, then use the following template as its foundation. Designed in the vibrant metro style, the theme brings emphasis to the elements that are of the primary importance. Thus, the header is integrated with the simple contact form, welcoming the users to get started. The information on the page is easy to navigate owing to the sticky menu organized in the left sidebar.
Industrix - MotoCMS 3 Landing Page Template
The theme is ideally suited for building, industrial and corporate landing pages. The spacious layout is quick and easy to scan. Thanks to the smart content hierarchy, it will be really quick and easy to scan through the content and find the right data. The non-standard gallery structure and neat animation effects are provided to boost the usability of the landing page.
Mike Williams - MotoCMS 3 Landing Builder CV Template for Bank Teller
This is the last but not the least impressive business landing page template from this collection. It is well suited for building a professional presentation for individual financial experts and business advisors. The design doesn't include anything that could distract the users' attention from looking through the professional experience and skills of the financial expert. Images are provided to add a touch of personality to the landing page. The easy-to-use contact form and social sharing options can be located at the bottom of the page.
Use these ready-made landing page designs to bring a professional presentation to your skills, products, services or the brand in general without investing too much time and effort in the page creation routine. Enjoy the benefits of code-free web development using the intuitive drag-and-drop page builder, and make your business landing page be one-of-a-kind.