You’re never set.
Stephen da Cambra
So, you’ve launched a cool online store, promoted it on all possible social media platforms, but your conversion rate seems to be as tiny as a drop in the ocean.
In fact, that happens with the bulk of online business owners.
Why?
I’m about to help you figure it all out with the help of MotoCMS eCommerce templates.
Create a great ppt presentation format? presentation of the eCommerce or business idea.
Basically, conversion is a pain in the arse for lots of people worldwide just because even a minor detail of your site’s usage can affect it. Speaking about conversion rate optimization, you definitely shouldn’t neglect this aspect because it is your first and foremost sales-boosting tool.
To define the exact conversion rate you have to divide the number of sales into the number of visitors you have. For example, if you have 7k visitors and 70 conversions over a fixed period of time, your conversion rate is 1%.
Of course, most of the industry experts suggest testing it over and over again. However, when it comes to improving your inbound marketing strategy, you need to understand what is wrong with the way your visitors act on your website. So, feel free to monitor your current conversion issues using Google Analytics, Inspectlet, or other effective tools on the web.
When all the analysis is done, start increasing your conversion rate using some of the ways described below.
Make Your Website Responsive
We’re all using smartphones and tablets. So, make sure that your online store is fully responsive and looks appropriate on different mobile devices. It will help you to enhance your client base and get more sales. People adore shopping from portable devices as much as you love a high conversion rate
For example, try this Cosmetics Store Responsive MotoCMS eCommerce Template. It shows what your e-store should look like while browsing from tablets, smartphones, and PCs as well.
Work with Valuable Content Only
Enrich your website with relevant content of premium quality. The more valuable the content you use, the more chances you have to attract the customers. I’m talking about your landing page optimization, educating your visitors with catchy blog posts, and keeping them engaged with the relevant information. By the way, it’s a good way to drive traffic to your e-store.
In addition, Arcademo - Video Games Shop MotoCMS eCommerce Template is a pretty good example of a high-quality content management.
Take Care of Your Site’s Appearance
The thing is, that you have approximately 3 seconds to capture your visitors’ attention or to cause them to leave immediately. For this reason, use high-quality images right on the homepage. Also, you can add popups to catch your visitors before they leave, but be careful because too many pop-ups will only irritate.
Another important part of your site’s look is a good CTA. In fact, users should understand what they should do, so do not overload your e-store with call-to-action buttons. Just a couple of effective CTA buttons is more than enough here. Take a look at Flower Shop Responsive MotoCMS eCommerce Template, it has a large topic-related image and prominent CTA buttons.
Make Site Navigation Comfortable
It is always annoying when you do not understand what is going on while shopping online. Try to be clear with your product classification, so that your visitors will understand what you sell at a glance.
Also, make sure that your e-store has a smart search and a cart that shows clients what they are actually buying. It will help users to buy within minutes. For example, Lingerie Responsive MotoCMS eCommerce Template has a big stick-to-top menu, an advanced search, and a top-notch shopping cart.
Pay Attention to Product Presentation
When it comes to showcasing your products, you definitely need to work hard. Clients should see high-quality product images and detailed descriptions. Moreover, make sure that your store has a clear structure, so clients will not spend the whole day searching for necessary items.
Also, add testimonials and allow people to share their feedback on your site. It will help you to create an atmosphere of confidence. Let’s take this stylish Sneakers Store Responsive MotoCMS eCommerce Template as an example.
Launch a Simple Checkout Process
It is possible that you might lose tons of customers if the checkout process on your website goes on for ever. Therefore, try to simplify it as much as possible. For example, make sure that you have plenty of verified payment gateways and clarify all the details your clients need to fill in.
Zoe Fashion Responsive MotoCMS eCommerce Template is a good example of a hassle-free checkout process.
One more thing: let your customers enter the checkout as guests. Sometimes people are too busy or too lazy to fill out the registration form.
Be Reliable to Ensure a Good Conversion Rate
Believe it or not, reliability plays an important role when it comes to your lead page conversion rate. For this reason, provide your clients with secure payment, product warranties, and a clear product return policy. Check out this Mobile Store Responsive MotoCMS eCommerce Template as a perfect example.
Provide Clients with Help
You might be suffering a bad conversion rate because of poor customer support. Sometimes, people have plenty of additional questions or need some extra help while choosing your products. Various live chats, a valid phone number, a clear FAQ section, and a neat contact form will help deal with that. By the way, Devicesto - Tools and Supplies Shop MotoCMS eCommerce Template boasts almost all of these elements; check them out!
Do Not Forget About Special Offers
If you want to boost your conversion rate, you definitely need to launch various promos from time to time. For example, allow your clients to get free shipping & delivery, create seasonal sales, or provide them with promo codes. This Fashion Store Responsive MotoCMS eCommerce Template is a great example of this kind of stuff.
Highlight Your Goals
Small wonder that competition in today’s online business is pretty intense. As a result, to become special for your clients, you should really carry out a unique strategy. Explain to people why they should choose you from among others and you will definitely hit the mark! For example, this Auto Parts Responsive MotoCMS eCommerce Template presents all business goals right away.
As you can see, there is nothing difficult about boosting your conversion rate. All you need to succeed is to pay attention to the details.
Do you have any other ideas on how to increase your eCommerce website conversion rate? Please, let me know in the comments section below!
I hope that a bunch of these MotoCMS eCommerce website builder templates will help you achieve a rock star conversion rate for your online business! Have a wonderful day 🙂
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