The success of any eCommerce project depends on many factors. Comprehensive navigation is not the least of them, more often it’s just the opposite. As a rule, online stores have multiple pages, lots of content, and a rather sophisticated structure. If we want a customer to view the ones he/she is interested in and make a purchase, at last, it’s quite reasonable to use all available tricks and methods to facilitate this process. So let’s regard the footer as a strategically important area increasing our chances to make the client buy.
Nowadays there is a tendency to make footers rather content-rich and helpful. Let’s overview some main sections present in contemporary footers and add efficiency to eCommerce projects.
A detailed Site Map can serve as a kind of augmentation of the main menu, making it complete, convenient, and easy to find during scrolling.
Footer is the perfect place to position Copyrights and Legal links as the user is more likely to search for them here.
If you place contact information and a link to the map showing the company located in the footer, the data is extremely helpful for the users.
Contact form or related call-to-action button is a great trick to interact with the customers and get their valuable feedback.
An easy Newsletter Signup form is also one of the widespread sections available in the footer.
If Search Form is not incorporated into the header, it can be found at the bottom of the page.
With the growing popularity of social sites, it’s difficult to imagine a footer without Social Media icons.
A thought-out footer may include Recent news, Archives and Categories arranged in columns. This way, the user can get a deeper notion of company life, events, and products.
If it’s impossible to place the Country/Language switch in the header, the footer may refuge the block.
Icons telling about payment methods can be frequently found in the footer.
A brief About us section helps to build trustworthy relations with the customers as you reveal some personal information.
Featured works or offers in the footer may become the last argument for positive customer decisions.
Company awards form a noble and respected image without risk to seem vainglorious.
There is no better place to state all partner links if the company runs multiple websites on the net.
Now let’s view some professional, efficient footer designs for Magento eCommerce websites created by TemplateMonster’s team. All of them were developed according to the marketing laws and strive to make the store profitable for the owner and convenient for the user. By the way, designers did not forget to add some creative zest into the area and we hope their work will be useful and inspiring for your projects.
You may be also interested in the following blog post containing practical information on header design, please, follow this link Efficient Header Design for Magento eCommerce Websites.
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