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WooCommerce Vs. Magento: eCommerce Platform Features Review

Why WooCommerce?

WooCommerce is a fully customizable free plugin for WordPress themes and e-commerce platform for entrepreneurs all over the world. That being said, if you already have a WordPress website or blog, you can quickly transform it into an online store with the help of e-commerce toolkit. In spite of the free use of WooCommerce, there is a wide range of price updates and add-ons for those who want to make their stores more powerful with high conversions.

Coming along with WooCommerce, you will get complete support from the team and user communities including software experts. Thanks to regular Sucuri audition, you can be 100% sure that your web page is secured. WooCommerce is also characterized by a wide range of official add-on features, e.g., payment access, subscription control, shipping calculator, tax calculator, membership system control and many more.

Among other characteristics are the following:

  • Uncountable actions, filters, and themes for WooCoomerce customisation.
  • Adding products to blog posts with the help of shortcodes.
  • Variety of tags, attributes, and categories to help the clients in finding what they are looking for.
  • Product sorting to allow clients to find the right fit by applying filters.
  • A diversity of shipping options and rates (e.g., local delivery or pick up, flat rate or oversized delivery with extra charge, free shipping for a specific location or product).
  • Apply customer's account and guest checkout (visitors can register and create the account on your web page or proceed to checkout as a guest without registration).
  • Inventory monitoring (stock tracking, hiding out-of-stock parts, etc.).
  • A range of email templates to send notifications to clients after purchasing or order completion.
  • Related product pop-ups for upselling.

These and other features can also be found on the official web page. If you a fan of WordPress and already have a website on this platform, WooCommerce is the plugin you need, so there will be no need to transform the sites when you decide to go ahead with an online store.

You may also search for WooCommerce themes available online.

woocommerce magento ecommerce platform review

The Power Of Magento

Magento is another standalone e-commerce platform being best for enterprises and fast-growing businesses. Designed to be flexible and intuitive Magento is distinguished by enhanced marketing, catalog tools that enable managing the look, engine optimisation, etc. This e-commerce platform is scalable and guarantees an optimized site performance. It has been built with SEO in mind including SEO-friendly URLs, fully customizable metadata, and Google sitemap. With that being said, your clients will have no hassle to find your website online. Since a lot of customers prefer to shop using phones or tablets, Magento has a responsive design and offers swipe, zoom, drag and drop gesture options for user’s convenience. ECommerce company provides an array of resources to customize the store the way you like, even if the third party should be integrated for auxiliary functions. The details mentioned above enable being flexible and offer more choices ever. For more Magento functions see below:

  • Order management tools, e.g., rewards, gift registries and wish lists for an enjoyable post-purchasing process.
  • Page caching, improved performance, and background indexation to make users feel confidence with your website.
  • Fully accessible customers’ accounts for monitoring purchase history and tracking orders information.
  • Secure payment experience: clients can check out either from their account or as guests. Magento offers numerous payment options including PayPal, Amazon Payments, Google Checkout, Authorize.Net and Simple Pay.
  • Single Magento account for running multiple websites.
  • Enhanced marketing opportunities, e.g., sales promotions, up-sell and cross-sell with the help of product reviews and comparisons, social sharing and ‘recently viewed products’ block.
  • Integrated Google Analytics to monitor site traffic and conversions, to get sales and shopping cart reports, top sales product reports, stock and inventory reports, etc.
  • Access to the educational database, e.g., e-commerce library, articles, tutorials and other to succeed in running a business with Magento.
  • 24/7 support including private consultations with Magento Expert Group.

Magento is the best open source and fully customizable software for merchants. If you want to get more from your business, go and pick Magento.

Similar And Different Features Of eCommerce Platforms

woocommerce magento ecommerce platform review

WooCommerce and Magento are most popular software on the web. Thus, their fans are often competing and comparing the platforms to find the winner. We are not eager to say what e-commerce platform is the best yet we are pleased to offer you some features which make the software different and alike, so you will be able to choose one by yourself.

  • Pricing: WooCommerce and Magento are free platforms. For those who want more WooCommerce offers priced add-ons, extensions and updates while Magento offers some premium services.
  • Hosting: you will need to find the host for WordPress plugin on your own, standalone product owned by eBay is self-hosted, yet the premium services require hosting. Both software supports a limitless amount of products.
  • Support: tickets system vs. phone service.
  • Supported languages: USA, UK, Canada, Germany, Japan, China, India vs. USA, UK, Germany.
  • Add-ons: support for almost all WP themes vs. theme-based software.
  • Usage: ease of use (perfect for beginners) vs. at least basic level of web development skills.
  • Target group: small or medium business vs. large enterprises with years of experience.
  • Security: basic security options vs. progressive security options along with dedicated patches.
  • Product management: product add-ons for better functionality vs. wish lists, product reviews, and personalization.
woocommerce magento ecommerce platform review

As we have already mentioned, it does not make sense to pick a winner, since all of you come here with your own purpose and with your own list of requirements. That is why we did our best to cover the most important aspects when it comes to making a choice. We hope that the above comparison will help you to find the software suited your needs. If you already have an online store using one of the e-commerce platforms and have something to tell about your user experience, share your thoughts with us in comments below.

woocommerce magento ecommerce platform review

Read Also

10 Reasons That Makes Magento The Dominating eCommerce Platform in 2018

Magento vs. Prestashop: What eCommerce CMS is The Best For Your Store?

Which One to Choose? SAAS eCommerce VS. Licensed eCommerce Software

WordPress vs Squarespace: Which Platform Is the Best for You?


Self-taught copywriter specialized in web design, marketing, and traveling. Graduated with a degree in German and English translation. Obsessed with guides, listings, and long-read blog posts. Open for new information and strives to explore more undisclosed subjects. Social Media Accounts: Fb, Twitter, LinkedIn.

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