Marketers say that only one in seven new products can become successful. And people always want to know what makes a new solution a hit or a miss.
We enjoy looking at the stories of the most popular tech products trying to understand and recreate their secrets.
On May 29 the global Elementor community celebrated the birthday of their favorite website builder.
The TemplateMonster marketplace team together with millions of users have joined the celebration. We deeply appreciate Elementor and we've chosen it over all other website builders. Without it, our amazing themes wouldn’t be the same.
And the third birthday of our favorite builder made us, the TemplateMonster team, sentimental and curious:
Further we'll explore the history of the world’s top website builder from its birth until today. If you also want to know how great products come to be then keep on reading.
In 2016, Yoni Luksenberg and Ariel Klikstein were successful web professionals, CEOs of Aryo Digital studio. The studio was founded in 2010 and has made a lot of awesome projects since then. Their team has covered all kinds of WordPress web design and development projects. They designed apps and improved UX for hundreds of websites.
But it was not all rainbows. Experienced developers remember how long it used to take to create a DIY website in those days.
The whole process of designing websites involves many tours of interacting with clients. Also, prototyping and making small changes. Back then, it had to be done with nothing but code and good luck. Developers couldn't know how a new feature will turn out until it was completed. And the process of getting websites improved and approved by clients took months on end.
Yoni and Ariel were looking for a solution that would turn web design into a visual interactive process. As in all success stories, they didn’t find what they needed. So they created Elementor.
The main idea was to give designers complete control over the process and results of their work.
Arie and Yoni also knew that developers were sick and tired of creating new theme files for their projects over and over again.
There were also other users, like bloggers and content managers. Most of them didn't have any coding background and felt helpless when having to add content to websites.
And finally, website owners and marketers needed a technology to help them easily build highly converting landing pages.
So, the task was huge.
How did the new team approach the challenge? The Elementor team explains that:
But let’s get back to 2016.
The builder was launched on May 29 of 2016 and the WordPress community got really excited.
I’ll explain what I mean by “excited”: it was some of the first users, not the creators, who launched Elementor on ProductHunt!
The creators did not even know!
They didn’t even have a video intro...
The team was expecting to gather the first feedback from users, have a week of rest and set of to Product Hunt. But the users got it their way.
If there is something to know about Product Hunt launches is that they matter. Creators make a big deal of them, choosing the timing, preparing presentations and official communications. To be successful, a product should get enough votes on ProductHunt and be at the top of the rating. If not, this is a huge opportunity missed.
So the Elementor team was shocked when some user introduced Elementor to the platform without them knowing. But they were not surprised when the Builder got more than 300 upvotes and got to the top 2nd position on the rating. Because they already knew that Elementor was a bomb. And this user-operated launch only proved it.
The launch was only the beginning of the journey.
By the end of 2016, Elementor has gained a wide community of fans. Since then so many feedback was given, so many improvements were made.
Well, as you can see, Elementor builder has gone a long way and is not going to stop.
The whole process of website creation is now broken down to three easy steps:
Designing websites with dynamic content is where we all are heading to all these years.
Why am I making such a fuss about it? Because now you can create a website on your own. You can fill it your content seeing the result as you do it. This seems so obvious but website builders have gone a long way to achieve it.
Earlier this year, in February, Elementor has reached 2 000 000 active downloads. Only 7 months after reaching 1000 000 in 2018!
How did it happen that the Elementor team created a builder so much valued by experts and ordinary users?
What do you think? Please share your ideas in the comments below!
I believe that Elementor team success will grow because of the commitment to solve the ACTUAL problems of web professionals. They don’t shy away from issues that seem unsolvable for the moment, they claim to tackle them one by one.
From the history of Elementor one can clearly see that they are consistent about their commitments.
Together with the Elementor team, we believe that more powerful and beautiful websites make the world a better place. Better and cheaper websites by TemplateMonster and Elementor give everyone more opportunities to express themselves.
Just like the Elementor team, we see how great affordable websites support and boost small and medium businesses. We really believe in promoting equal opportunities for everyone.
Recently, we've launched the Elementor marketplace to gather all the best Templatemonster themes built with Elementor in one place.
Go visit the marketplace and see the website templates we've created with a superstar website builder and a team of web design experts!
All the themes you find on the Elementor marketplace were created for in a drag'n'drop builder! You can operate it in the same way.
And all of the famous Elementor plugins have found their way into our themes. Tons of widgets, perfect usability and superior mobile experience - that’s what you get at the Elementor marketplace at a very affordable price.
That said, HAPPY BIRTHDAY, ELEMENTOR! We love you.
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