A decent email signature is a relatively easy way of contributing to corporate or personal brand. If your company has a strong design message, a well-done email signature will only complement to it.
If you are not a design clinched person, email signature can easily give you an elegant hint of style without huge efforts.
Now, you decided that “Regards, Dave” isn’t working for you, or for your business any more. Here are some tips you’ll need to consider while making an email signature that works.
Always remember that your signature is an addition to what you send in the email body.
Thus, the design should do its work without distracting from the main message. Treat it like the cherry on top.
You email signature design should be chosen not only considering who you are, and what you do, but also who will see it the emails. If you’re worried that your email looks too formal or too creative, feel free to use several signatures for different occasions or choose a very simple option.
Because of the point 1 (of this list), multiple colors are not welcomed for an email signature. Use one color, perhaps two or three, and be careful either you signature will be turn into the rainbow.
Using more than two fonts is not necessary for email signatures. A single one is even better.
Three plus italic is way too much:
Instead of using multiple fonts and messing things up, use font hierarchy to highlight the most important information in your email signature.
Make sure your logo, banners or other graphics don’t contain letters that are too small. Remember that the signature is usually rather small, plus this tiny lettering won’t be readable on mobile as well.
This is 100% about mobile usability; make sure that your links can be clicked on mobile without slip-ups and that icons (for example, social media ones) are properly spaced and of enough size so the recipient is able to tap the right element without mistakes.
The most common shape is a horizontal rectangle. But horizontal signatures won’t show well on mobile, so a square or a vertical rectangle is a good solution today.
Think business cards. Did you see many of them with a headshot, really? However, your picture might work well if you need to establish some personal communications, or if you often meet the recipients in person – it helps recognizing people offline.
And… Two faces are way too much.
It could be your motto or slogan, or anything you could think of. Such a tweak will work well if you contact the recipient for the first time, as it catches attention and makes an impression. But there’s no need to include this item into long threads and routine emails.
Very creative, but if images are blocked by default, the recipient will see nothing.
Fun! But does the recipient need to know you’re able to make faces?
This example looks too bulky:
If you don’t have human resources to design and code the signature and then test the results or buy professional services of creating email signatures, you can use an online tool for generating a decent signature. Here are several examples:
The tool helps you create a signature for Outlook. No coding required; you just upload your logo, banner and enter your contacts. The tool has several standard templates, you could also change the font and its color.
Newoldstamp is a very simple solution for creating signatures for several email clients. However, it is very limited when it comes to editing the layout, so it’ll go for a very simple signature.
This tool has a free version which pretty much all the settings, including the disclaimer and the banner. The free version is powered by ads, but you can download the source code and with a bit of HTML knowledge delete it if you want.
A very powerful solution for creating email signatures, but most of the cool features need a paid upgrade.
What’s your fav example of a cool email signature? Share it in comments!
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