Five Ways WordPress Will Take Your Business To The Next Level

Graeme Caldwell

7 years ago

As a writer, I pay careful attention to how businesses present content on the web, especially smaller businesses without the resources to invest in bespoke content management systems or extensive in-house development. Unfortunately, I often come across small business sites that look as if they haven’t had a serious update since the early 2000s.

The web has changed a lot since then and so have web users’ expectations. I don’t think every business needs an expensive custom site, but I do think every business needs a site that meets the needs of consumers who expect modern design and typography, great performance, and - perhaps most importantly - mobile friendliness.

All of these are easy to achieve. It’s not expensive or technically difficult to build a fast, modern, responsive site with a content management system like WordPress.

It’s Mobile-Friendly

It’s not necessary to repeat the often-cited statistics for mobile adoption and the increasing proportion of web interactions and purchases that happen on mobile devices. Mobile dominates, and sites that don’t offer a mobile-friendly experience are at a disadvantage.

WordPress makes it straightforward to build mobile-friendly, responsive websites. The majority of free and premium themes are designed to be responsive, changing the way content is presented depending on the user’s device. At this point, there’s no excuse not to offer a great mobile experience.

It’s Not Just A Blog

A decade ago, WordPress was conceived as a blog engine. In 2017, WordPress is a full-fledged content management system capable of supporting almost any site you can imagine, from simple blogs to massive eCommerce stores.

Whatever you want to do with your site, WordPress for businesses can help.

It Has More Features Than You’ll Ever Need

A key factor in WordPress’ popularity is that it provides a simple core that can be extended. WordPress is modular. Out-of-the-box, WordPress is a powerful content management system. To that base, plugins can be used to add the functionality you need.

With this model, WordPress pulls off the difficult trick of being exactly as feature-rich and complex as the user requires.

It’s Easy To Use

From its inception, WordPress was intended to democratize access to online publishing. WordPress users don’t need to know how to code. They don’t need to understand the underlying complexities of web development. And, with good hosting, they need know very little about servers, networks, DNS, and everything else that goes along with publishing content on the web.

WordPress Puts You In Control

A WordPress site is yours to do with as you will. No one else can tell you how to run it and what to publish on it. This is a big contrast to social networks like Facebook and publishing platforms like Medium. You manage your site to suit your business, not a third-party platform that may have different priorities.

Take a look at your business’ website and ask yourself if it could be better. If the answer is yes, WordPress is the perfect tool for building an effective, beautiful, and modern site.