How Not To Suck at Freelancing [TemplateMonster Educational Cards]

Card#1 — What is this?

You witness our new project - TemplateMonster Educational Cards. We believe that this is gonna be one of the most convenient ways to provide you with the answers to any questions you have.

Every once in a while we’ll post a set of ‘cards’ devoted to a certain question or topic. We will fully investigate the subject matter and explain everything in plain words for your best convenience. Ready? Let’s move on.

Card#2 — What’s the problem with the freelance?

Guess what, pal? Everyone is trying to become a freelancer nowadays and work a few hours a day while drinking coffee and tweeting how cool is that to be a freelancer.

That’s the reason why we want to help you out and explain the step-by-step process of how you can get your first clients as a freelancer. We’ll be your guide in the world of freelancing.

However, here is a small warning for you before we dive into the details: In case you have a normal 9 to 5 job, you shouldn’t leave right away and go to freelance job sites hoping that you’re gonna become rich in a blink of an eye.

Prepare your portfolio while working on the regular job, create a profile page on the freelance job sites and start taking small and cheap projects in order to gain some reputation. That’s the way you do it: slow and steady!

Card#3 — What is the main hassle for the freelance beginners?

Freelance is not a regular office job, you don’t have a project manager or an already prepared list of clients to work with.

Unfortunately, too many beginners are not ready to pursue this ‘I’m working for myself’ dream and they are simply not ready to hustle.

Here is your checklist if you are trying to get your first clients:

• Look for clients locally
• Do Pro Bono Work in Your Communities and volunteer for free projects
• Prepare a great portfolio website
• Use social media, start an ad campaign on Facebook/Instagram
• Review your freelance website's profile and update it

We will walk you through each point of this list in details later on.

Also, keep in mind the possibility to collaborate with other freelancers, it’s much easier to get the project working in a team than by yourself.

Card#4 — Looking for clients locally

Freelance is not all about the job sites like Upwork, Fiverr, Freelancer.com. Ask any friend of yours who's freelancing and they will agree that looking for local clients is one of the great ways not only to get your first customers without visiting the job site but also get truly valuable long-term ones. Well, that’s only if you don’t screw up their project, ha-ha.

If you are a graphic designer, you can also work with your favorite clients at Designhill's one to one projects or other crowdsourcing platforms.

Card#5 — Get in touch with your previous connections

If you worked in a few companies before and now you are looking for a freelance project, feel free to contact your previous firms and offer them your expertise with something you know they are not good at. Or maybe you know how to make something work better since you worked there for some time and you are aware of the problematic moments they are experiencing in the area you are good at.

I believe I shouldn’t remember you that you should check your old contract prior to going forward with this idea? Some companies forbid doing something like that, so don’t be reckless and don’t neglect the research.

Basically, that’s the only possible problem here and in general, this is a good way to get clients.

Check out the Goodemailcopy.com in case the best you can write is:

“Hi, dude, remember we used to drink coffee and discuss that John is an asshole? So I'm a freelancer now.”

Card#6 — Social Media Shout Out

Using the social media as a marketing platform is a crucial part of the freelance.

Card#7 — Start a Facebook or Instagram ad campaign

Speaking of the ads!

I believe it’s very important to utilize such tool as a Facebook/Instagram ads properly. They have very flexible options on pricing and they give you plenty of setting for targeting the correct audience.

Your first client will come way faster than you think and, trust me, that’s a great thing to invest in. Basically, that’s an investment in your successful freelancing future.

By the way, Freelancer.com offers you a chance to become an affiliate. Once someone takes a job after using your link, you get the commissions paid to you. Advertise the coolest job offers and get money for the projects finished by someone else.

Card#8 — Working on your portfolio is possible even without real clients

It doesn’t matter whether you are looking for a job as a designer, as a developer or someone else, it is always possible to fill your portfolio with something. How is that?

“Time went by and I switched the made up projects with the real ones. Now I have more than 3 thousand works in my portfolio... Real works. ”

Card#9 — Give out the discounts and get the testimonials

Your first clients are not intended to be the ones you score big on. Giving out the discounts and working on low-cost projects is something you should be ready to do.

That shouldn’t frighten you, this is just the beginning and this generosity will pay you back in double once you get yourself a pool of clients.

Don’t forget to get the testimonials from each and every client, let your happy clients speak for you and their words will advertise you much better than yours.

Card#10 — Update your job site account

This is the easiest one to do. Make sure your account showcases you as a serious and skilled professional.

Add all the necessary links: to your portfolio, to your social media profiles, add the testimonials and even add a video presentation if you have one or ready to prepare.

Testimonials are crucial, highlight them and select the best ones. This is how your good business speaks for you, that’s how you’ll get referred to others.

Many freelance job sites offer you to take some tests and get the certificates along with the additional points to your account. Don’t neglect this opportunity to stand out from lazybones.

Card#11 — Cover Letter is always a good thing

Don’t ignore a chance to start your interaction with your possible employer on your terms. Cover Letter is a great chance to introduce yourself properly and set the course for your further conversation.

This approach is much more effective than using the same text or not using the Cover Letter at all!

Card#12 — ‘Three’ is now your magic number

Once you landed the first client, you should definitely be happy and proud of yourself.

However, you should keep in mind the following:

One can be a fluke, Two can be luck, Three clients are a solid ground.

Keep on working and enjoy being your own boss. Let us know how it feels once you get to that point in your freelance career.