It’s no secret that a lot of people start blogging in the hopes of eventually monetizing it and make a passive income. Even 45% of marketers say blogging is a top priority of their content strategy to achieve positive ROI.
That’s true, exciting opportunities open up to serious bloggers, and it takes a lot of hard work and dedication to make that happen. So when opportunities come knocking on your virtual door, how would you best present yourself and your blog to prospective partners or advertisers? Ever thought of creating your media kit?
It’s simply a resume for your blog, highlighting its best features and accomplishments. The document is given to potential partners or brands who want to work with you or you want to collaborate with.
Now when we say “document”, that does not mean it should be plain and boring black and white. You can get creative and personal in creating your own media kit and still make it look professional and easy to understand. Here are some tips.
It should clearly spell out exactly what the readers are getting when they visit your blog. Be direct and say the most important points of your blog succinctly. Include when your blog started, why you created it, what compelled you to write about certain topics, and what you want to get out of it.
Image SourceI recommend writing in the third person as it’s more professional and objective. Better to also write in a conversational tone and deliver information about yourself without being too serious. If you have a quirky blog and personality, let it show, so readers can relate to you as a person.
Aside from stating your relevant writing experience and accomplishments, you can tell the audience where you’re from, or the causes you’re most passionate about as it relates to your blog.
Don’t forget to include a photo of yourself and your blog’s logo. Use a professional-looking headshot, a bright, clear photo that’s taken recently, not something you took with your smartphone five years ago.
Other partnership options are giveaways, social media promotions, product reviews, sponsored posts.
The CTA in your media kit’s primary goal is to get potential collaborators and advertisers to work with you. Or at least get them to contact you so you can further discuss how to best introduce their offerings through your blog.
Simply put, it should be easy for interested brands and advertisers to reach you. Indicate multiple channels to contact you, including social media accounts. Don’t forget to include your blog URL, email address, and telephone number.
You can also use Microsoft Word to create your media kit or PowerPoint which has numerous free templates.
Image SourceAside from stock photos, use visuals from previous and current brand partnerships in your media kit. You can also use photos from your most popular posts if you don’t have any collaboration yet.
For colors and fonts, choose something that’s aligned with your blog or brand for easy recall.
If you’re comfortable enough to show your media kit online, create a landing page where readers and interested collaborators can easily download it. The final copy should be in PDF format and should be printer friendly. These media kit examples are a great resource for ideas and inspiration.
Here are some proactive approaches you can do:
And just like your blog, your media kit is a constant work in progress. Make sure to check it at least once a month to update your client roster and stats. Run your analytics on a consistent schedule too to make smart data-driven decisions.
P.S. Don't forget to check out our digital marketing WordPress themes.
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