Every fisherman dreams of creating his own online fishing store, to have everything you need for a secret trip always at hand. If you are a beginner, buying fishing equipment can be exhausting. You can find a lot of fishing rods, reels, tackles, and accessories on the market, without mentioning the fact that each of them has its own unique features to improve the experience. Fishermen who fish with a hook are used to bringing a tackle box full of relevant equipment. But in each tackle box there will usually be the same standard items.
Having good insight, you decided to create your own fishing equipment website. You can definitely organize its work. You can sell equipment for beginners and advanced anglers. Here you will learn how to become a businessman, what you need to create a successful website, as well as how to configure and promote it.
If you do not know how to sell fishing equipment on the internet, it can be as easy as downloading the appropriate template. Ready solutions, action menus, and other useful tools await you there. With TemplateMonster, you will quickly and easily start trading through your fishing website.
An online store is a site which sells goods through the internet. It allows users in the real world to place an order and choose a payment and delivery method through their browser or through a mobile application. Moreover, the sale of goods is carried out remotely.
Create attractive content and launch your online store as soon as possible.
Different types of content can be used for developing your site. Let’s look at the basic ones:
While you create content, you can be guided by a number of rules:
Content is a part of the online store that users constantly interact with. It also has a direct impact on the progress of promotion and indexing. It is recommended to create a content plan in order to develop a clear content strategy, calculate a budget, and attract the right specialists.
The classic model of the marketing mix consists of four elements — ‘4Ps’:
Analyze whether you have all of these elements in your arsenal.
The product is fishing products. Some examples are:
Set prices for your products and show them on your online fishing store. Analyze the pricing policy of your competitors. Please note that the cost of production includes transportation costs, as well as the salary of employees. Moreover, its size should not exceed the price. But if you are an experienced businessman, this has been clear a long time ago to you.
Now you have to determine the place for sale and promotion of your product. We suggest you use a template for this. You can read more about the promotion and marketing of online fishing stores in the article below.
The assortment should be diverse and stable and should include the following types of goods:
They can be chilled, frozen, or alive, in conventional or vacuum packaging. The bigger popularity is in the finished product, supplemented with oil, spices, or vegetables which are then packed in tin, glass, plastic, and other types of containers. The assortment can be supplemented with crab sticks and meat, semi-finished products, and salted-dried food. Often in online fishing stores you can sell its various types, even canned: salmon, tuna, trout, flounder, and others.
Seafood quickly loses freshness, so you need to purchase or rent equipment for storage, packaging, and other processes, which is associated with substantial expenses. So, it would be wise to form the assortment, analyze competing stores, and evaluate financial opportunities.
You need to start work by collecting data about a potential client. At first, you should create a general portrait and then carry out a segmentation which allows dividing customers into target groups. The collected data directly influences the construction of marketing campaigns, the search for communication channels, and the sales strategy.
During the preparation of the portrait of the target audience, you will need to build it while considering the following data:
Data collection can be carried out through social networks, online questionnaires, and research of the competitive environment. A good solution would be to obtain data from materials prepared by rating and analytical agencies. The easiest way is to attract a marketer who will perform this immediately.
Finding the right suppliers is paramount to business success.
You can detect partners who will supply the online store with goods using the following methods:
The selection of suppliers should be made only by taking into account their cost of logistics and subsequent delivery. It is better to focus on companies, operating in the regions where the main warehouses of the online store are based. Some suppliers carry out delivery in the warehouse-warehouse format; you will have to pick up the goods yourself from wholesale bases. It is important to remember that the manufacturer or distributor must have the necessary documentation: certificate of registration (FLP, LLC, and other forms), permission from the SES and the veterinary service, a sanitary passport for the machines used to transport products, documents for the goods, and others.
The owner of an online store will have to get some types of documents and permissions, because the legislation strictly regulates the transportation, processing, storage, and sale of food products. At this stage, you should ask for advice from a food production technologist and lawyer.
Retail trade in food is associated with long bureaucratic procedures. If you want to store goods you need to buy or rent a warehouse that meets sanitary standards and fire safety requirements. The equipment of the warehouse depends on the type of activity and the sort of product. Consider the key types of equipment:
When choosing equipment, such things are taken into account:
Spoiled seafood must be disposed of correctly. Equipment needs maintenance - all these processes require every second, controlled by the business owner with the help of technical specialists. It is worth remembering that all employees who work with food must have a health card from the local government!
For delivery, special machines with refrigerators are used, which will meet a number of requirements:
Such machines are allowed for transportation to distances far and near. They can be bought or rented. The best solution is to hire a service that provides food delivery services within a specific region or nationwide.
Do not forget to formalize your activities legally.
It is time to launch advertising campaigns. The most effective is contextual advertising, as well as:
With a limited budget, you should use these free advertising tools:
You can create an application for shopping by using printing and holding contests - there are many methods, but it all depends on your advertising budget. Before launching the campaign, a marketing plan should be compiled, CAC (cost of attracting a client) is calculated, and analytical accounting is constantly conducted, which helps to determine the most effective advertising channels.
At this stage, it is necessary to form competitive offers that will be able to interest and retain the target user. The following tools often used to attract customers:
It is very important to work with abandoned baskets, analyze the effectiveness of the sales funnel and at the same time improve the usability of the site and the technology of collecting contact information.
Now you know how to sell the fish. It remains only to select a platform for it. This is a very important task, so let's get started comparing these two platforms.
You can turn your attention to WooCommerce. There you will find many lineaments that simplify your workflow and save you working hours.
You can also turn your attention to Shopify. There you will be able to open your business as soon as possible. Shopify focuses on quick startup, without any technical difficulties. By choosing one of their offered tariff plans, you can launch your business fast because you do not need to do the binding with extra functions in order to provide greater reliability of accounting.
WooCommerce creates detailed information about your shop, plus, it grants you the Store, Checkout, Cart, and My Account pages. You can immediately start selling thanks to this platform. Just publish your products, customize your WordPress theme if you want, and send customers to your new online store.
Unlike WooCommerce, Shopify is a more independent e-commerce platform. You do not install it on your site. Instead, you can just sign up for an e-commerce service like when you created your email or social media account. Shopify launches a subdomain for you, which helps your shop to stay online at all times. However, you still need to buy your personal domain (i.e. yourstore.com) from Shopify or another domain registrar. At the same time, the monthly payments will cover hosting, which means you do not need to worry about hosting from another place.
The installation of both platforms is very simple. WooCommerce offers you more options at boot time than Shopify. For example, you can choose the currency. The product editor in WooCommerce offers more settings and product filters than Shopify. It is free and you can start selling immediately after installation. Shopify is paid and you have to choose one of the offered paid tariffs before you can start. Shopify comes with an SSL certificate (HTTPS), but you will need to order one separately for a store on WooCommerce.
Shopify offers changes to the installed theme at any time. As in WordPress, the number of custom parameters depends on it. The more advanced the theme, the more settings.
WooCommerce inherits the full power of WordPress CMS and thanks to this, it is able to offer more plugins than another platform.
All platforms are made for customers and aimed at high performance and security. If you decide to open a fish store with Shopify, you will get high-quality hosting. This allows you to work at high speed.
If you decide to sell fish online, do not forget about the safety of your business. To ensure this, Shopify offers an SSL certificate. WooCommerce and WordPress propose many options for protection plugins. These include Security Themes. In addition, you can always install free SSL or pay for а certificate from another provider. Check out other ways to protect your WordPress, such as password defense and installation updates, themes, and plugins.
WooCommerce offers a powerful and customizable tool for the electronic trading of fishing goods. Shopify also offers you the services of a basic electronic store, but it’s a little bit expensive.
However, comparing these platforms is the same as comparing an all-wheel drive crossover with a manual gearbox to a minivan with an automatic gearbox — each has its native advantages, but we know that each is most suitable for its particular landscape and use. By using POS, you can choose both commercial plans for sale like on the internet, such in a real store.
The option for design landing pages and their effective work will be hosting. It must be optimized for WordPress. Here you will not find unacceptable errors; the speed will be high and the downtime — insignificant.
The creation of an online fish store gives you a great chance to make money. This product is very actively bought at any time of the year. It is loved by children and adults, vegetarians, and all fans of a healthy lifestyle. A step-by-step instruction will help you create a competitive online fish selling website, in which all the processes are considered — from the formation of the catalog to the first transactions.
The site can be created independently or with the help of professional services, the last option being more convenient. The problem is that designers and other free development methods do not guarantee security.
Such sites have many disadvantages:
A paid website can be created by a private programmer, but it is better to contact a web agency to get a working online store on time. Agency services are expensive, but specialists are able to solve the whole cycle of problems: development, testing, troubleshooting, filling, and launching advertising campaigns in search engines.
You can look at the CMS. With their help, you can create a lovely online website with responsive design, which differ in a number of advantages:
This is only a small part of the benefits. Statistics shows that more than 45% of modern sites are based on CMS. When selecting a development method, you need to evaluate the financial capabilities, goals, and requirements for the final result.
If you’ve never heard about WordPress, you are a unique person. But don’t worry; WordPress is just a kit which gives you a chance to build numerous websites, including online stores. Once you've created a WordPress website, you can turn it (or part of it) into an online store using a plugin such as WooCommerce. Thanks to this CMS it’s a piece of cake for starters to open a fish store.
If you do not already have a blog, then first install CMS WordPress:
At this stage, perform the following actions:
On the second tab, just turn off PayPal and install Yandex.Cash a bit later. If appropriate, choose “Offline payment” expand and select “Payment on delivery” — in any case, this option is useful.
On the third tab, you can set a fixed price for delivery in your region. As you can see by default, the choice of delivery conditions is not great, but do not worry. A little later we will connect a convenient plugin to provide more options. A little lower in this window, change the units of measure for goods if they do not suit you. By default, weight is kg and length is cm.
On the fourth tab, you are offered to install the StoreFront theme. If you are starting from scratch, then do it. If you already have a blog, you shouldn’t post yet, but first check how the store will look in your usual topic. You can always install StoreFront later.
On the fifth tab, you are offered to install the Jetpack plugin. This is a pretty useful option, especially for starting a fish store. Use it, you won’t regret it.
In the next window, you will need to come up with a password for your Jetpack account, if you agreed to install it.
On the sixth tab, you can already start adding your first product. You can also agree to receive the newsletter to your inbox.
Now you can start adding products. This procedure is similar to the adding blog posts. After you publish a description of the product and enter the title, you will need to fill in some custom fields. On the tab “Product Data” you can select its type and price.
There are 4 types of goods:
On the “Stocks” tab, you can enable inventory accounting for each item. For example, you can indicate that only 5 pieces are left in stock for a particular product. If you use a Variable result, then you can specify the balances in the context of Variations. For example, "5 pieces of red baubles left."
On the tab "Delivery" indicate the weight and size of the goods. Add a photo through the “Product Image” and “Product Gallery” blocks to the right of the description. You can also set the Category and Tags for the product just like a regular post.
After you add some items for fishing - it's time to take a look at the resulting page. But first you need to configure the menu (if you already had a blog) or create a new one (if you are doing it from scratch). To add a menu you need to choose: Appearance / Menu. Then click the link “Create a new menu” and come up with a name.
After that, you can add pages related to the store selling exotic reef fish to the menu. You can also add product categories to create convenient navigation in your catalog. WooCommerce Endpoints are also pages for registered customers. Through them, they can enter/exit your personal account, view their orders, etc.
After you configure the menu, you can look at the appearance of the created page and check whether the current theme is suitable or if you should still use a specialized one.
This theme will allow you to use absolutely all the functions of the plugin. To install it, you need to follow this path: Appearance > Themes. Then click "Add New" and in the search bar type DriveFront. Then click "Install," and then "Activate."
Immediately after activation you will see a button that offers customization of your theme. Click it and get to the theme settings page and settings of the store’s main page. A virtual tour will be launched right away which will tell you everything in great detail.
It is not necessary to personally stand at the "counter" to sell fish online. You can use the services of a personal assistant. An experienced person will help you configure the store to your needs. To take advantage of this privilege, choose the ultimate service to get your web store online hassle-free.
If you don’t know how to set up the website yourself or you simply don’t have time for this, then expert e-commerce development services are created specifically for you. Here you will get working pages with customized payment and delivery, a logo image, imported goods (1000 pieces), and a customized backend. You will see five unique pages and multilingualism, which includes five items.
It should be noted that advanced SEO-optimization of the page is available only for English, Russian, and Ukrainian languages. You can expand this circle by contacting the manager.
One important step is the analysis of the central audience and the identification of the target segment. To make this real, Google Analytics is added to your site. It will provide complete reports about the visitors to your site. This will expand new possibilities for optimizing your overall performance. This collection of statistical data will demonstrate to potential customers your professionalism and an integrated approach to trade in fishing accessories. This, by the way, will increase conversion and make customer behavior predictable. And this is a prerequisite for expanding the range, creating new ideas, and scaling the business model.
You have been selling fish for a long time, but online it will bring even more profit. However, maybe this is something new and unknown to you. Creating an online store is a frankly difficult task for a beginner, but it is doable. The most optimal solution is to use a good site builder. This will save a lot of time and energy in the future. Go to the online store themes for inspiration and create the most visited place you can imagine.
With this template you will receive the site builder. There’s a Powerful Plugin for the web with a drag & drop interface. You can customize anything, from icons and fonts to colors and sizes of website elements. If it’s necessary, you can upload your own fonts which are not in the Google directory. Blog and portfolio support the main formats of posts with audio, video, and images. Any exotic reef fish can be sold using this page and some quality marketing.
It remains only to add goods and prices, and then wait for visitors.
This template is designed to open a fish store for fishing products, but you can also sell camping and equipment from it. Stunning design options and a flexible layout make it possible to present products in the best way. Moreover they are easy to find thanks to this. This will seriously increase your sales. It also contributes to SEO-friendliness and optimized template code. Premium Slider plugins are also included.
In total, there are four options for the homepage and several types of other pages, including "Sale." For organization of the catalog, you can choose and configure one of the types of menus yourself: mega menu, vertical, and mobile menu. The site will have a simple system for advanced search and filtering of goods. By selecting the desired display mode, visitors will be able to view products in the style of a list or grid.
If something is not clear for you, the kit includes detailed instructions for installation, configuration, and operation.
This WordPress template can be used for a hunting or fishing store, as these two hobbies are related. There are two preparations: for hunting and fishing separately. They are both included, so it will be possible to divide them by subject. Being compatible with free plugins like JetElements, internal optimization has also been done. The search functionality by many parameters, baskets, and other options for the buyer have already been developed and includes both internal pages and pre-designed product cards where you just need to put in your own images and texts. The design is simple, keeping as neutral and non-distracting as possible.
Are you still looking for an answer to the question of how to sell fish online? Then download this template, fill it with goods, and sell everything for fishing: from the hook to the inflatable boat.
Sale of hunting, fishing equipment, weapons, as well as conducting team building in the style of Airsoft or other “military” style events is an excellent business that will always find its target audience. On the other hand, potential customers are guaranteed to use the internet for search on their own. Anyway, an effective website is a priority, and to create it, you can simply choose one of the templates offered by Shopify.
The FishBox template was created by designer and that’s why it is especially convenient and attractive for those who need the fishing stuff. Navigation is really understandable; the categories are sorted in the way that will be most obvious for the client. Do you want to increase fish equipment sales online? With the Lookbook section you can encourage clients to buy goods with professional photos which depict goods in the best professional style. You can add up to seven items to the photo and link them to the product page.
This is an excellent WordPress template for fishing, hunting, leisure, tourism, aquatic fishing, grooming, and growing marine reptiles. It has a combined design and strong typography. Fishing is one of the most popular hobbies, from which you may also benefit, and sometimes even make a profit from selling goods. There are currently a large number of sites on the internet. They offer services for the sale of quality equipment and accessories, without which it is not possible to manage one’s fishing hobby. FishBox allows you to give these resources a stylish look, so that you can take advantage of the popularity in comparison with their competitors in this market of goods and services.
The section for banners allows you to place them using different sizes: 700x420 and 420x420. You can add a new collection of pictures and high quality illustrations. Create a personal blog if you have not already done so. Post useful articles there in blocks of 3, 6, or 9 segments.
This template is intended for opening a hunting store. Here you can sell goods for hunting, fishing, and camping. Beautiful and concise designs are presented in dark colors. You can get as many different layouts as you want. Just add, reorder, and remove the sections as desired. Add the products you need to the carousel. You can add items to the image gallery such as clothing, camping supplies, fishing tools, and everything for hunting. Add up to 20 items in total.
How do you sell fish and related products and increase your sales? Installing this template is a huge start. Use professional product photos and your sales will grow. Like all modern templates, adaptability to mobile devices is supported.
Here’s a great template for creating an online fishing store. A bright and interesting theme is presented in blue and orange colors. The carrot color stimulates visitors to take action, to make purchases. You can place your goods, such as tackle, lures, spinners, and others in the product columns. In the pictures section, two to six products are displayed in each column. Add merchandise for catching exotic reef fish to the slide show. As artificial lures in fishing near reefs, they are used: jig lures (vibrohawks, twisters, worms, and slugs); small oscillating spinners.
Orange elements of the section will draw attention to goods like wobblers of all sizes. The product card has everything you need: photos, description, rating, price, and purchase button.
The template is very simple and easy to use. It has a responsive design. This means that your site will be viewed perfectly on any screen, from a small smartphone screen to a large PC monitor.
This theme was created to sell marine accessories for boats, as well as items for fishing and sailing. This template is designed in a nautical style. Marined - Boating Accessories Clean Shopify Theme has blue and gray tones and the accent is turquoise.
The theme features an adaptive design, a large menu, multilingual content, and a comment system, with Google fonts and maps included. Beautiful and functional pages with product information will leave a positive impression on the customer about the stores’ goods.
Starting a fish store begins with a convenient and modern website. Create a personal blog if you haven’t already. Place useful articles there in blocks of 3, 6, or 9 segments. You can easily set up an online store and it will be convenient for your visitors. The site will have a simple advanced search and product filtering system.
The audience for fishing shops is primarily people going on vacation. An online store should not look dull. In this presentation there are blue colors like that of the sea, while the main elements are made in a beautiful coral color. The red navigation bar fits perfectly into the entire design, showing images that will impress every fisherman.
Clean code and SEO optimization have a good effect on search engine response and traffic. How do you sell fish online? Install this WordPress template. The theme is compatible with all popular browsers and adapts to any screen size. This template contains an online chat that improves interaction with users and grows site conversion.
Selling fishing gear, spinning rods, and related products will be comfortable and profitable with this theme. Main features: gallery-carousel and slide, tooltips, portfolio, Google maps, and comment system.
The Shopify fishing accessories theme is best suited for any website related to sports and outdoor activities. This template is made in light colors with pleasant blue shades.
You can easily customize fonts, content structure, colors, icons, or any other design element. The template has a fully responsive, cross-browser compatible layout, so customers can make purchases at home or on the go. The parallax effect and animation of product images attract attention at a glance.
Keep an interesting blog so that new visitors come from search engines. Open a fish store with this template. This is a simple and stylish theme. Product categories on the home page can be represented as stylish icons and carousels. For images, there are visual effects that appear when you hover over them with the mouse.
During the creation of a business, special attention should be paid to bureaucratic procedures, the search for honest suppliers and competent personnel. All processes — from managing employees to customer reviews — need to be carefully monitored, so the owner of an online store should always be alert. Competent analytics, planning, proven business partners and, of course, TemplateMonster with their ready-made solutions to simplify your life, will help to prevent difficulties.
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