We all search for new ways to get more visitors for our site. Tools like Google Analytics is undoubtedly a great starting point, but of late there are some other tools that can show even deeper level of data and offer suggestions to improve UX that can actually help to enhance website conversion. Today, I am going to talk about one such amazing tool, Crazy Egg and its great impact on website.
Crazy Egg helps you to understand your customer’s behaviour and their interests. It is an online application that offers you with eye tracking tools like Scroll map, Heat Map, Confetti and Overlay to track website’s operation and accordingly boost the profit of the website.
The tracking tools enable you to discover the hidden profits based on visitor’s activities. Let’s take a quick look at it.
Scroll map shows how far people are scrolling down the page and where they exactly abandon it.
Once you know where users actually end scrolling the page, you can accordingly plan the design and depth of pages on your site
Heat map shows where people are clicking on your site.
With Heat Map, you can collect around 88 percent of the data. You can see colour blotches that indicate where visitors are most likely to land on your page. This helps to understand what is relevant and what it is not for your site so that changes can be done accordingly to enhance conversion.
Confetti helps to distinguish all the clicks you receive on your site separated from referral sources or search teams.
This tool connects traffic sources and behaviour so that you can see where visitors come from and what they do when they arrive to the site.
With the Overlay report, you will be able to see the total number of clicks on each element of the site’s page.
This gives you an idea whether the text, the look or placement inside a button is working properly and encourages users to act in some way or the other.
These collections of information allow you to design and build a website and focuses on things that your visitors want from a site. You can well track whether your visitors are moving from element to element on the site or using navigation tools and clicking on buttons to dive deeper into the website. The data you collect at the end of the day enables you to arrange differentcomponents on your website. Of all these tools Heat Map is the easiest tool to comprehend what users want and do on a site by visually representing their clicks.
For instance, you will often find that a few people are more interested in short demos, features or screenshots in your website. They love to see it work and find the prices. Probably, you can repeat these links on other pages especially on the product’s main pages. On the contrary, you will also find that no one wants to sit through a 30 minute demo of your site. So you can keep trying things until the click-test proves that people are really interested in your site.
With a few features currently in development, they can also enable you to track the demographic information of your visitors and ad performance so that ad campaigns can be refined. Additionally, with this amazing tool you can distinctly view clicks that are successful such as clicking a hyperlink and unsuccessful clicks such as whitespaces, un-linked text or images.
For using Crazy Egg, you need to create an account in order to control and track anything you want in your site.
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Crazy Egg application uses simple technology so that anyone can use it and most importantly, they can afford it. With Crazy Egg application, you can get different perspectives of your visitor’s interactions that can help to improve your website conversion. From colour choice to user experience you can be aware of what makes users click on a page and accordingly make better informed visual choices.
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