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Red Color in Web Design [Infographics]

TemplateMonster starts a series of infographics about color psychology. Please welcome the first one dedicated to Red Color in Web Design. Find here all you wanted to know about the power of red in designing websites, online stores, its effect on visitors and tips on how to use it.

This is not the first color infographics created by our creative team. Several years ago we published Coolness of Blue in Web Design – Interactive Infographics and Mysterious Black in Web Design Infographic. Today we want to renew this topic and put you wise about how to use red color with maximum efficiency in web design.

Color Psychology

Color psychology theme was chosen to underline its importance in design. It influences the consumer's behavior, which is crucial when it goes about creating site that converts.

[tweet_box]Wisely chosen #colors evoke #emotions, call visitors to action, and prompt them to purchase the store items.[/tweet_box]

85% of online shoppers say that color is a primary reason to buy a particular product. Isn’t this info enough for you to choose the colors of your site properly?

The Power of Red

The superior degree is the most appropriate when we speak about red color. Here is a short list of “super qualities” of red color.

  • one of the most favorite colors of all people;
  • one of the most intensive colors;
  • the greatest attention-grabber of all colors;
  • the most powerful color for expressing moods and feelings.
The power of red in web design is based on the way it affects people. The latter perceive it according to individual, social, cultural traditions. The color perception is mainly based on associations the brain makes for a certain color. The associations with red color are visually presented in the infographics below.

When you take into consideration the moods, feelings and emotions that are conveyed by red, its associations, you can effectively make use of it. It’s widely applied to both websites and online stores. The power of grabbing attention makes red perfect for call to action elements on pages, and of course, sales notifications. Color matters, and its right choice for CTA button (I mean RED) can uplift the conversion up to 34%.

A variety of red shades amazes. And the most interesting fact - its different shades can call the opposite emotions.

When light red gives a feminine feel, dark red speaks for much more sinister emotions. It’s important to choose the right shade to attract a certain type of customers, as they’re known to respond to certain colors.

The only thing you have to remember – being the most dominant color of all, red can turn people away when is overused. It means that red websites with red color accents and red CTA are over the top. Make sure that you mix it with other colors in the right way, apply it to certain page elements wisely, and it will be a great tool for improving the conversion of your site.

Red is provocative, attractive, bold. Being used properly, it gives a power to your site. The versatility of its associations from highly positive to seriously negative persuade some designers to stay away from it. And what do you think?

Red Color in Web Design Infographics

View All Red Templates

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Go give it a shot! Make your red-hot mama happy leaving your opinion in the comments below.

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Katarina Klementi

Katarina is a content writer, one of those who create all-that-inspirational sometimes technical posts for TemplateMonster blog.

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2 responses to “Red Color in Web Design [Infographics]”

  1. Rickhrj says:

    19 could change Canada’s grocery landscaping forever

    they could be lining up to get inside stores, Spending more money on food to prepare at home and expressing a new appreciation for sit-ups, meant to food chain keeping the country fed during this pandemic.

    But the long run effects of prolonged lockdowns and fear of public spaces could permanently shift how and where we shop, says Sylvain Charlebois, A professor of food syndication and policy at Dalhousie University.

    “Grocers are are prospering right now, But times to come is very uncertain.

    It’s not that the grocery industry hasn’t served Canadians well this pandemic. Charlebois, Who studies the nation’s food supply chain, Has been impressed by how the system has responded to the surge in demand.

    He compares the pandemic seeking rush to Dec. 23, A generally hectic shopping day before Christmas, And says grocers are simply because level of demand “Three repetitions a day for a month,

    “To manage that kind of growth in such a short time is a miracle. is not any other way to put it,

    bulletin sign up: Get The COVID 19 Brief sent to one’s inbox

    pretty much overnight, Hitting the superstore went from a routine outing to a surreal, valuable experience requiring extensive pre planning and hyper vigilance.

    That is bound to have a lasting effect, Charlebois tells.

    but for now, The massive hit to the restaurant industry is paying off for shops.

    Empire organization, the parent of Sobeys, proclaimed April 15 that its same store sales surged 37 per cent in the four week period starting March 8. Metro said its second quarter purchases jumped 7.8 per cent to CAD$3.99 billion over the prior year and estimated that more than 43 per cent of its CAD$287 million gain in sales was because the pandemic.

    Loblaw businesses Ltd, Canada’s major grocery conglomerate, Will report its fiscal first quarter rewards April 29. But some retail analysts are forecasting Canada’s major grocery chains will report higher earnings per share in 2020 than in 2019.

    Charlebois says he believes Canadians now have a better figuring out about all the elements of the food chain, together with farmers, travel companies, Food cpus, associates and retailers.

    “Something very transformational is happening. I think there is a new appreciation for the complete system,

    One result, The what are known as hero pay bumping the wages of front line grocery workers, Is likely maturing all the time.

    “We’ve heard that most grocers would be paying hero pay until May 8, But I don’t believe the salaries will go back to where they were. It can be very hard to take that away now,

    But the grocery customers are a high volume, Low margin organisation, according to him, And increased operational costs through salaries and stepped up cleaning measures in stores will hit the net income. He expects that will likely lead to closures of less profitable locations and it mat be the loss of certain banners.

    Charlebois expects the fallout of COVID 19 will challenge the central business in the grocery industry. At a 1 to 2 percent profit margin, Grocery chains have little room to absorb increased costs.

    The average store sells 15,000 to 18,000 distinct components (Called SKUs in retailing). That has doubled or tripled during decade or so, he states, And contrasts with Costco’s guidelines, which would be to offer 3,400 SKUs at a 15 % margin.

    “That choice for end users comes at a cost. It’s going to cost more to manage more SKUs but that has been the strategy for the grocery industry, he was quoted saying.

    “So I think we could see retailers make changes forward motion,

    One new normal from the pandemic will be that Canadian consumers and retailers alike will embrace online grocery shopping in a way they haven’t before, alleges Diane Brisebois, CEO of the Retail council of Canada. And to western world, She known. “There is a lot of thought going into what e commerce means for the regular grocery store,

    An April 15 survey commissioned by Dalhousie’s Agri Food business results Lab, Where Charlebois is methodical director, Found that 22 per cent of Canadians wish to buy food online post COVID 19. Compare that to the barely 4 per cent of Canadians who were even looking at food online regularly a year ago.

    The lab also found only 24 per cent of Canadians are comfortable with going grocery shopping right now. When three quarters of your customers see grocery shopping as risky, That’s bad for business organization, tells how Charlebois.

    it’s going to have a lasting effect on bricks and mortar stores, he admits that, In a country that has been quite slow to let go of the grocery cart in favour of shopping on the internet. Fears about protection are driving new habits in a way convenience and saving time did not.

    “popular effects will be permanent. Will 22 per cent buy their groceries online pretty often? maybe not, But it certainly won’t get back to the 2 or 3 per cent it was before,

    But plenty of consumers trying to use delivery services for the first time have been frustrated by weeks long waits for delivery windows, Crashing networks and orders that are cancelled or disappear.

    Brisebois says delivery services couldn’t handle absorbing a year’s worth of growth in a few days. Instacart, Which offers 300 Canadian cities, said hello was hiring 30,000 full time shoppers in Canada just to maintain.

  2. That’s a sweet info graphic – thanks (:
    Hope the other colors will follow soon…?

    I just don’t get the part about the call to action button – which one is supposed to be better, green or red?

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