Simple But Cool Ways to Boost your Content

Content plays a vital role in improving the online presence of a business site and engagement with the target audience. If you want to create a successful online content then you need to follow the best SEO practices. Here are the simple ways to boost your content with the help of SEO.

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Create the Content for Audience

creating the content which will drive the massive trafficContent should be created to provide the valuable information to the users. It should attract the audience to make a decision to purchase the product or hire a service. Research the topic for the content well by checking the trends and social media shares. This will help in creating the content which will drive the massive traffic along with the conversions to the site. You can also create user generated content which is a type of content created by contributors to promote the brand rather than the brand itself. This type of content adds the authority and develops credibility for your brand.

Use tools such as Buzzsumo to search the topics that have high social shares and in finding influencers in your industry.

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Write Magnetic Headlines and Descriptions

Headlines should be attractive so that it most likely to get the clicks and shares by the users. It is crucial to add one main keyword in the headline to improve the visibility in the search engines. Try to keep the headline around 70 characters as per the search engines and social networks. You should also customize the URL with the main keyword to keep it simple and appear higher in the search results. Meta descriptions should be around 160 characters and must contain only one main keyword. It should be effective enough to get the clicks by the users. This will increase the click through rate and presence in the search engines. Create a headline and analyze it in the Coschedule headline analyzer tool to check the score. The score ranges from 1-100. For getting better engagements and results your headline score should be greater than 70.

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Enhance Content With Multimedia

In 2017, it is not only important to create content but it is equally important to create a creative content. Enhance your content with multimedia including images, videos, GIFs, infographics, charts, screenshots, podcasts. These all will help to illustrate the ideas in the visual or sound form. This is the best way to get the most engagements and shares for the content and thus drives massive traffic to the site. Create an interesting infographic on Piktochart and add it to the post. Host the video on YouTube and embed it inside the post.

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Utilize the Power of Social Media

It is not enough to just create content but it is also necessary to promote the content on social media channels. Some of the popular social media channels are Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc. Promote the content on all these networks and add social sharing buttons to encourage the shares of the content. Social shares help in boosting the SEO efforts for the site. Use tools such as Buffer and Hootsuite to schedule the content on the site for social promotion on popular networks.

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Distribute Content

There are popular channels to distribute the content such as Medium, Scoop.it, Growth Hackers, etc. Use these authoritative sites and get a chance to drive additional traffic to the site. You can also repurpose the content on LinkedIn and Quora. Repurposing is the best way to market your content and get massive traffic. If you have the training video, then you can repurpose it the form of blog posts or guides. You can even turn your guides into blog posts. To promote an eBook or white papers, you can chop down them in the form of blog posts and encourage people to buy an eBook and so on. Identify the guides, videos, eBook to convert them into blog posts or infographic and drive massive traffic to the site. Remember that it should be 2 or more weeks older and have Nofollow tag. Authoritative sites such as Medium and LinkedIn use this tag already but you should be extra careful with others to avoid copied content.

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Measurement & Analyzation

Measure the key metrics such as average time spent on the web page, bounce rate, engagement goals, CTRs or click through rates. Analyze these key metrics and create the SEO and content strategies to improve these metrics. Try to reduce the bounce rate by creating the best landing page and providing the better user experience to the people. Create a compelling content so that the people like to read and get engaged. You should also check that which web pages are popular and driving social traffic to the site. You can promote those pages time to time to increase the time spent on the site. Install Google Analytics on the site and set the engagement goals for 3-5 min to track the exact number of goals for the time spent by the people. During monthly report check all the key metrics and work on the strategies to improve the performance of the site.

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Keep up with trends

It is always good to stay updated with latest content trends and Google Algorithm SEO updates. Read about them and create strategies to avoid the penalization of the site by any update. Always utilize new and trendy techniques to get the success for the content marketing campaigns. Gather the knowledge for your respective industry and store the information to get a ready idea. These will help to generate the idea for creating the content which can drive the traffic and conversions to the site. Use tools such as Feedly and AllTop to gather the information for idea generation. Store these ideas in the Evernote or Pocket.

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Final thoughts

It is crucial to create a top-notch content to rank higher in the search results or creating a positive reputation of the brand. Boost your content by utilizing all the tips mentioned above and get success.

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