No matter what kind of business you have and how long your business experience is. You are definitely aimed at success. It’s almost impossible to gain it nowadays neglecting the opportunities the modern world offers. Needless to say that one of the greatest opportunities is the Internet. The number of people using the Internet in their search for products and services is continuously increasing.
The web is the place where your current customers and potential clients are anxiously waiting for you. And not to miss them out and to give your business one more impetus for further growth and development it’s high time for your brand to go online. A well thought-out website can become your guarantee of success.
It goes without saying that if you are a qualified web designer it won’t take you long to build your own website. And is it possible for a non-professional to create a fully functional website from scratch on his own? Can a novice without any special skills keep up with his more experienced rivals? Nothing is impossible today. Anyone can create a good-looking competitive website that will bring his owner to the top via several simple steps by using MotoCMS website builder - the best solution for beginners with no programming experience.
To begin with, you are to choose a ready-made website template that will perfectly suit your business and emphasize your uniqueness. It’s not a difficult task with the enormous collection of website templates from MotoCMS. It contains a wide range of perfectly designed templates that embrace all imaginable business spheres. Law and photography, education and medicine, science and web design, politics and fashion, charity, transportation, entertainment and what not. You’ll undoubtedly find the very template you need among more than 60 topics represented by the company.
It won’t take you long to fill your website with the appropriate content using a simple drag-and-drop system. And here you are – a lucky owner of a 100% responsive website! Now you are ready to begin your way online. Of course, being a practical and sensible person you realize that any way to the top is thorny. We’ll give you several tips how to make it smoother and turn your website into a constant source of pure profit.
It’s common knowledge that the first impressions are most lasting. Spare some time to thoroughly think your homepage over. Draw the attention of your customers with an attractive and memorable logo. Add a catchy slogan that will be stuck in their heads for a long time. Try to sound convincing and friendly at the same time. Don’t overdo with bright colors and various fonts. Your website should look both chic and simple. Just like the MotoCMS website template for attorneys you see below.
It goes without saying that the main task of your website is to increase the number of your customers. You obviously want your website to occupy the highest positions in the search engine rankings when your potential customers are surfing the net. So, you should make your website easy to find. And here we come to Search Engine Optimization (SEO).
SEO is a unique marketing tool that makes your website as visible and friendly as possible to popular search engines and drives traffic to it. The MotoCMS admin panel gives you an opportunity for adding all the necessary meta tags that will provide your business visibility, branding, and web traffic thus helping your business to flourish and run at a great profit.
Social sharing plays a significant role nowadays. If you want to share your content no doubt that it’s one of the most rapid ways. Every template of MotoCMS possesses a number of indispensable pro tools to promote your business via social media. Never forget that social sharing is your chance of being advertised for free. According to the research held by Statista in January 2017, approximately 2 billion people are using social networks and these figures are still expected to grow.
The market leader is Facebook with its 1.87 billion monthly active users. Social media connects people who value each other’s opinions. Whenever your clients share your content, more and more people will learn about your brand. If your content is frequently shared, that will help your website get better ranking and enlarge your audience.
Email marketing is considered to be old-fashioned by some businessmen. But practice shows that they are fundamentally mistaken. Emails are still one of the fastest, cheapest and most convenient ways of delivering the required information to your customers. Moreover, they move the conversation about your business to a more personal environment.
Experience all the advantages of email marketing with MailChimp. Create an email list. Segment all your customers according to their needs not to disturb them in vain. Now you are able to send out email campaigns to your subscribers with promos, news or any other useful information. There’s only one thing you should remember. Avoid spam not to be ignored or disrespected.
There’s one more great tool in the MotoCMS website builder you should definitely take an advantage of. Google Analytics is included in the admin panel of any template powered by MotoCMS. It will help you take right decisions and promote your brand online. Google Analytics will allow you to keep track of all the traffic. It will enable you to learn more about your customers and their behavior on your website.
Due to the meaningful analysis performed by Google Analytics, you will have a chance to understand your customers and their needs better. It will be much easier for you to make smarter marketing decisions, to improve marketing campaigns, and to experiment with new channels and content.
Blogging is not less important than your website itself. Your own blog on your MotoCMS website is the best way to create close and fruitful lasting relations with your audience. It’s not only the means of delivering your news and useful information to your customers. It’s also an opportunity for receiving immediate personal feedback from your clients.
Furthermore, it’s the way of getting new subscribers and turning them into your customers. Besides, it will increase your chances to acquire a higher position on a search engine results page. You should just keep your blog alive with the informative and up-to-date content.
Most probably you have already come to the thought that it’s absolutely real to build a profitable website on your own with MotoCMS. Now you’ve got the main idea how to create a website from scratch. But as any beginner, you still need a helpful guide to pave your online brand the way to the top.
Download a free eBook from MotoCMS called How to Build Online Brand from Scratch. It will provide you with thorough answers to all the questions that may occur to you. What’s more, it will help you to avoid mistakes while creating your marketing strategy to guarantee your business further growth and flourishing. So, don’t waste your precious time. Put the acquired knowledge into practice right now and you will enjoy the results of your efforts in the nearest future!
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