How to Target Customers & Boost Sales with Abandoned Cart Email in Magento 2

Landofcoder

6 years ago

For various reasons, customers will shop around a website, putting items into their cart, just to be distracted or sent off to another site to comparison shop perhaps. What happens to those carts? Will they come back or did they have a reason for leaving the site so quickly without going through checkout? Those abandoned carts will affect your sales remarkably. What do you do if you have a lot of abandoned carts on your site? Sending emails to notify your customers about their forgotten carts will be an effective solution. The goal is to stimulate the customers to turn their abandoned carts into orders right after they receive the notification email. To help you do that, we suggest Abandoned Cart Email extension for your Magento 2 e-commerce website. Let's see how to target customers and boost sales with Abandoned Cart Email in Magento 2.

First, you should install Magento 2 Abandoned Cart Email extension for your store. After installation, you can enjoy all the fantastic features the module provides users.

Easily Customize Email Templates
One-Step Cart Recovery
Automatically Generate Coupons
Precise Email Targeting
Add Detail Conditions for Each Rule
Set Flexible Dispatch Schedule
Send Smart Abandoned Email with Matched Shopping Cart
Track Email Campaigns with Google Analytics Tool
Create Unlimited Number of Rules for Better Targeting
Ease of Configuration

With Magento 2 Abandon Cart Email, store owners not only reduce cart abandonment but also increase customer loyalty. The extension helps you encourage shoppers to return to your website and complete the checkout instantly by auto sending triggered emails along with an attractive discount code. Recovering abandoned carts will be a piece of cake.

1. Recover Shopping Cart in One Step

How incredible the Magento 2 Abandoned Cart Email extension is! When customers receive a catchy reminder with an appealing discount code enclosed, asking if they want to continue checking out, they can do it instantly with one step. By clicking on ''Checkout Now'' customers will be redirected to the checkout page to complete their orders.

One-step Email Recovery

2. Attract Customers with A Beautiful Email Template

You're able to customize abandoned cart email templates to your style. Your email will be displayed with a list of abandoned items, a short description with a coupon code, and a call to action with a direct link to the shopping cart.

Email Template

3. Generate Unlimited Coupons to Boost Sales

Abandoned Cart Email extension for Magento 2 allows the admin to create multiple coupons with various amounts to enclose in emails. Those discount codes will engage the customer's shopping demand and reduce unexpected cart abandonment in your online store.

Set Use Shopping Cart Rule

4. Target Customers Specifically with Email Rules

To target specific customers, store owners can create different abandoned cart email rules for different objects. Also, with the rules, you can manage auto-sending abandoned cart reminders easily and effectively.

Please go to Ecomtek -> Abandoned Cart Email Rules, and just click on ''Add New Rule'' to create a rule for abandoned cart emails.

Target Customers with Rules

For each rule, you should set the general details as follows.

Set General Rule

Rule name: set the name for your rule
Description: describe your rule
Restricted time: set the start and end time for the rule
Cancel Condition: choose to cancel the condition
Status: select ‘’Active’’ to activate the rule

Also, the admin can add more rules or delete any unnecessary rules.

5. Set Flexible Dispatch Schedule

Instead of sending emails right after they're created, you can plan to send them at a specific time by setting a schedule. Your emails will be automatically sent after the time (days) you set. Also, you can set the shopping cart rule for repeat purchases by your customers.

Create Email Schedule

Click on ‘’Add More’’ to create new schedules for an abandoned cart email rule. Then, set the schedule as you desire.

Set Rule Schedule

6. Set Conditions for Abandoned Cart Email Rule

With Magento 2 Abandoned Cart Reminder extension, you can set the necessary conditions for your email dispatch with:

Product conditions: target precisely.
Cart conditions: narrow down the audience.
Customer group conditions: segment the customers.
Store view conditions: allow multi-language marketing.

Customers will receive abandoned cart reminders from the system following those conditions.

Set Rule Conditions

7. One-click Send Test Email Campaign

In the ‘’Matched Shopping Cart’’ there is a list of customers who have abandoned products in a shopping cart on your site.

Matched Shopping Cart

You can test each email campaign quickly with one click. Just choose any of the targeted customers and click on ''Send to test email'' to test your email first before releasing it officially.

Send To Test Email

8. Measure Email Campaign Performance with Google Analytics Tool

With the powerful support of Google Analytics tool, you can easily measure the effectiveness of your email campaigns. By setting all details for campaigns in the ''Google Analytics'' tab, you can track and control all clicks on recovery links.

Set Google Analytics

With the provided tutorials, it will be super easy to use Abandoned Cart Email for Magento 2 and enhance every function it brings to target customers and boost sales for your online store.

9. Configure Abandoned Cart Email Module with Ease

In the backend, all parts with functions are displayed clearly so the admin can set up smooth operation for the module. Better configuration, better performance!

In the backend, please go to Stores -> Configuration -> Abandon Cart Email. There are four sections you need to set. Let's do them step by step.

General

General Settings
- Enable Abandoned Cart Email: select 'Yes' to enable the module
- Redirect Page: choose the page you want to display when customers click on 'Checkout link' in email. You can display redirect pages: Shopping Cart (default), 404 Not Found, About us, Customer Service, Enable Cookies, Home Page, Privacy Policy
- Auto Login Link: set 'Yes'. The system will login automatically when opening new window if the account exists in the database.
Cron Job Settings: helps you schedule to send emails automatically at the perfect time

Cron Job Settings
- Frequency: you can choose to send emails in minute intervals, hourly or daily
- Interval: if you set minute intervals, you need to set that value (equal or greater than your Magento cron job launch period)
- Start Time: set the time you want to start to send emails
Email Settings

Email Setting
- Maximum Emails per One Run: set max number of emails sent at once
- Email Send Failure Threshold: set the threshold for failed sending emails
- Email Sender: choose your email sender
Test Settings

Test Settings
- Enable: select ‘Yes’ to enable sending abandoned cart emails to test email
- Test Email: enter the email address all emails will be sent to

Finally, don’t forget to save your configuration by clicking on the ‘’Save Config’’ button.

For detail configuration, you can check the quick guide to configure Magento 2 Abandoned Cart Email extension.

In conclusion, Magento 2 Abandoned Cart Email extension will be a complete solution for you to target customers with reminders, reduce abandonment rate, and boost your sales significantly.