TemplateMonster’s Themes Are the #1 Choice of Small Upstart Companies

John Stone: We are an extremely small upstart company - two partners - who have invented, patented, and trademarked a new fish cleaning system called - TWO WAY Fillet™. K&J Ourdoor Products, LLC is located in Overland Park Kansas, we began working on concept in 2010. After making a working prototype we began the research into getting a patent and trademark, submitted to US Patent Office and received both. Once that was done we began discussions with manufacturers and now are in the process of making our molds for injection molding.

John Stone: Since this is the first commercially available product, the answer to this question is interesting - we have not had any previous experience with website templates. In an effort to be ready for retail sale, we began exploring building a webstore in 2014. This current template we are now using is actually our third template. The first one I don't remember where we found it, but was way too complicated for us internally to use, so we contacted a company to help us build one. After 6 months, we discovered that this did not have a "storefront" look and although we had some good content, we once again scrapped this design and began looking. A good friend recommended TemplateMonster and after talking with a TM Rep on the phone, was given three template suggestions we should consider. One of these actually had a fishing theme and after examining this template we purchased and began entering our data. We find this template easy to use, meets our needs, looks like a store, has all kinds of flexibility for adding plug-ins and we are able to build this internally.

John Stone: Our website was up and running in less than 2-3 months, but our product has taken us longer than this to get to market. In addition, if we had a person who was devoted to the creation of the website, it may have taken less time. Also if that person had any experience and knew what they were doing the time would be shortened. As it was, I, with no experience, was able to make this happen.

John Stone: I have not paid myself any wage so far since we have not sold any product. The initial purchase price of our template was less than $100. Our cost of using an outside vendor was several hundred dollars before we dropped them.

John Stone: We began using our current template in 2015, about a year now. TemplateMonster has provided us with a Store Front that is easy to use as reported by potential customers, vendors, and clients who have used the site to place pre orders and investigative our history prior to business visits. We report that people have told us the sight looks professional and is easy to use. Personally we find it is also easy to edit - the menu tools are easy to navigate and self explanatory.

John Stone: Our audience is anyone who loves to fish, their spouses and friends. A subset of anglers that specifically love to fish but also clean their catch for delicious meals. Initially we will target the US Market until we get our feet on the ground.

John Stone: We do use the SEO tool plugin, being mindful of key words. However, being a retail company we are working trade shows, fishing resorts, fishing stores and marinas. With our web site on our business cards we encourage everyone to go on line and read more about our company.