9 Tactics to Create Both SEO and User-friendly Content for Your Website

It's time to work smarter, not harder when it comes to creating engaging website content that'll have your audience reading and the search engines humming with high ranking delight. And, as complex and menacing as SEO has been made out to appear, it's not that difficult to put together SEO-friendly blog posts that people want to read. The conundrum you may be mulling over is that you feel compelled to cram a lot of search-friendly keywords into your content, turning your once great read into a jumbled, keyword-stuffed mess. You know that, without those keywords, the search engines won't award you with high rankings; and without those rankings, readers will never find you. But, if all they're reading is useless content created just to boost search rankings, you'll lose their readership and your credibility.

It's a chicken and egg problem. Now, whether you believe it or not, it's not that difficult to put together content that finds the perfect balance between appeasing the algorithms of the search engines and the real people who will want to read your information. The key is recognizing that SEO and user-friendly content are not stand-alone things and that they integrate with one another, unable to be separated completely. So, let's get started in figuring out how to tactically approach our content creation, to give it this dual appeal.

1. Creating original, user-oriented content

Always keep the primary focus on your audience. If the information you're putting out there isn't valuable, interesting and engaging to them, they just won't read it. Duplicating someone else's content doesn't provide your readers with any new information, and does nothing for your search engine rankings. An essential part of the user-friendly content is ensuring that the writing is error-free and understandable for the audience you're targeting. It's easy to lose someone's interest, as well as their trust that you know what you're talking about if they can't make heads or tails of what you're saying. Present your posts at a level of comprehension that matches your readers, remove the grammatical errors and ensure that links within your site and to external sites are all working perfectly. When your readers value what you've got to offer, the search engines will, in turn, see that value.

2. The key to keywords

Using keywords is essential in optimizing your search engine potential, as well as helping readers find the relevant content. There is, however, a balance you've got to find, so you're not upsetting the search engines with your overuse, and you're not frustrating your readers with repetitive content. One thing that'll get you noticed by the search engines is overstuffing your content with keywords. The problem is it'll get you noticed for all the wrong reasons. Search engines will throw up a red flag when your content is overladen with keywords. It'll also be annoyingly repetitive and unnatural sounding for your readership. Strategically placing keywords throughout your content will make the search engines happy and will let you create content that's natural sounding for your readers to enjoy.

3. Stay up to date

Nothing remains stagnant, and neither should your content. Always strive to stay updated with the freshness of your content to keep your readers and the search engines happy. Fresh info is preferred by Google, and it's shown that when content is updated more frequently, readers will revisit more often. And no one's out there searching for old, out-dated information. We all want to know the latest news, no matter what the topic. Whether your business changes with the seasons, trends, technology or any other influencing factor, you've got to stay on top of it to attract, keep and build your audience. If you're consistently providing current content, your readers will automatically turn to you for the info, rather than search for it elsewhere, because they'll recognize you as a trustworthy and reliable source of the latest data.

4. Length does matter

When it comes to both SEO and readers, the length of your content is a factor in its effectiveness. Write a drawn-out, lengthy blog post, and you may lose readers and not have your content shared as much as you'd like – no one is going to pass along a novel-sized blog post to their friends and expect them to read it, after all. A blog posting that's far too short could have a similarly lame effect. You won't be able to delve into the detail you'd like, and because of that, your content will be empty and void of any real weight. A study done using more than 20,000 keywords showed that the ten highest ranking websites on Google were those that averaged between 2,000 – 2,500 words.

5. Hook them with the juiciest info first

Don't save the best for last – put it front and center in your content. A catchy and engaging headline is what you'll need to draw in your readers. Then, leading off with your most important and relevant information is what'll keep them reading and interested. If you try to keep them hooked by dangling information in front of them, but holding off until the end, they're likely to give up and move on. People have a short attention span, so if they're not getting what they're looking for, they'll get frustrated and shut down. Prioritize your information, putting the most relevant stuff at the head of your blog post, and tapering off to the less important stuff at the end.

6. Make it fast

Regardless of what you've got to say, if it takes to long for someone to access it, you'll lose them. The speed that your website loads at is a factor in the search engine ranking you'll receive, so ensuring that you keep your site moving fast will help you rank higher while getting readers to your page. People have a shockingly short attention span, and the instantaneous world we live in has nurtured and cultivated to such an extreme that they literally can't wait 2 seconds. If your content takes longer than 2 seconds to appear, you should be taking the necessary steps to improve that time. Readers will quickly move on, without looking back, if your site takes too long to load. So, even if you have the most amazing, revolutionary content, chock full of exciting new ideas, readers won't bother with it if they can't get to it fast enough.

7. The missing link

Whether you've got additional information on another blog posting, or you know of another source, there's always more details out there, and your readers want and deserve to know about it. Google loves seeing links to other relevant sources contained within your content. Providing links to additional information show your readers that you are genuinely interested in giving them the information they want, while demonstrating to others that you value their content – and hope they do the same with yours. It also lets Google and other search engines know that you're connected and are sharing valuable content that's not just limited to what you've created.

8. Love it, list it

People love lists. They're easy to read, condensing all the information you want into a few simple bullet points. Going back to the point on short attention spans, lists are the best way to relay the information you want, without your audience having to pour through pages of text. A short list can hold someone's attention span much easier than a long article because the list does all of the work for them – it pulls out the most relevant information and hands it right to them. Search engines also love seeing lists included in the content. Whether your entire article is a numbered 'Best of' list, or you include bulleted lists throughout your content, it makes Google happy to see these within a blog post.

9. Keep it real

Not only does Google authorship love to see a real name and face behind the text, but readers love it too. When we see a real person behind the content we're reading, it can add a certain level of trust and connection that could never exist if we can't imagine the person behind the writing. Real people can have real experiences, thoughts, emotions, and opinions – then write about them in a way that others can relate to. Of course, all content is created by real people, but if there's no face or name to the information, there's no personal connection. Readers will continue to read and follow someone they have established a connection with. So, it's possible - and not that complicated - to satisfy both the SEO needs set out by the algorithms, as well as the variety of human needs that our readers have. Creating content that achieves this will ensure your continued growth and success. And, for a little-added assistance, you can always turn to online resources to help you when they're needed.

There's an App for That!

When you're looking for a little extra help with your content creation, have no fear – there's an online app or resource that will help whatever your needs are.

Hemingway App

1-hemingwayapp Hemingway App will scan through your text, pointing out all types of errors, from spelling and grammar to overall readability and sentence structure. You'll instantly find out if your content is written at a level on par with what your audience can understand. After that use, Word count tool, that will help you check if the content is long enough for search engines.

Readability Test Tool

2-readability-test-tool Readability Test Tool scores your content for readability, using the most frequently utilized readability indicators. Enter your text or link to your content online to get instant feedback. You want the readability of your content to pair up with that of your audience – not too high, not too low, and just right.


3-essayroo Expert proofreading services from Essayroo can help fine tune your content to make it the most useful, both regarding the reader and the search engines. Don't get caught with silly mistakes throughout your copy. Get a real person to proofread your work, because a live person, who is an experienced proofreader, will always catch more errors than an automated checker.

Small SEO Tools

4-small-seo-tools Use Small SEO Tool's Keyword Density Checker to review the keyword usage throughout your content. Don't get red flagged by the search engines because you overstuffed your text with keywords. Ensure you've got the right amount of keywords to get the attention you want, but not too many to get the negative attention you want to avoid.

Optimization Tool Ninjas

10-uk-writings It's always hard to know if you're getting the full potential out of your website. That's where the Internet Marketing Ninjas' Optimization Tool can be of assistance. Almost instantly, you'll get information on how to improve your site, based on how a search engine spider would view it.

Boom Editing

6-boom-editing Boom editing professional team is on hand to help with your SEO needs while keeping your content readable and user-friendly. Because each person on the editing team is an expert in their field, they will professionally proofread your content with their unique perspective.


7-wordstream When you're looking for what keywords to use throughout your content, try to use WordStream's Keyword Tool. It will help you with better SEO keyword selection. If you're venturing into pay per click advertising, this resource could help you save some of those advertising dollars by avoiding the wrong keywords and sticking to the most useful ones.


8-ginger Take your writing to a whole new level of grammatical accuracy with Ginger. This resource can improve your content by eliminating spelling and grammar mistakes and help you write faster by checking for and detecting errors as you're writing.

ProWriting Aid

9-prowriting-aid You want to put your best content forward for your readers, and ProWritingAid can help you do that. With a few clicks, it can assist you in turning a good writing you've put together into great writing that'll have your readers hooked and coming back for more. Keep your credibility intact by eliminating embarrassing errors and boosting the readability level.

Uk writings

10-uk-writings When you need to delegate the writing to someone else, professional copywriting and editing consulting from UK Writings can be a good option as well. Each well-vetted team member has the skill and experience to create highly relevant and always original content for your website that meets the needs of the search engine algorithms and the human readers.

Slick Write

Slick Write breaks down your content in some different ways, including your readability and word count. If you're focusing on the length of your posting, you'll get a detailed breakdown of the numbers, so you can stick to the 2,000 to the 2,500-word magic number that's most commonly seen on Google's Top 10 list.

11-slickwrite With a quick and easy Spell Checker, you'll get immediate results for your content. It will help you to fix the most glaring errors before sending your content for further review.

It's not just a matter of creating content or filling it with relevant keywords. Putting together SEO and user-friendly content for your website is a matter of realizing that the two factors must work together and that there are different tactics you can employ to make the most of each one of your blog postings.

Gloria Kopp

Gloria Kopp is an ecommerce marketer and content marketing manager at Ukwritings and Boom Essays. She is a regular contributor at MonsterPost. LinkedIn

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