Many business owners and professional web designers get faced with the following questions: which CMS should I choose for my next website and which one is best fashion eCommerce theme for my store?
I’m hoping that by the end of this article, you will be able answer both questions with confidence.
Let’s dive in!
There are so many options now on the market that a brief cost/benefit analysis of WooCommerce is a smart thing to do.
There are many other benefits of WooCommerce, but this one is the most impressive.
WordPress is an open-source technology that offers more than enough functionality to get your website up and going. You won’t have to pay any support or license fees. Now you can understand why so many fashion e-commerce sites are built on WooCommerce.
This means that the technology itself is very flexible and you can adapt it to any business need. There’s a standard set of features that you can use right away and tons of plugins with specific functionalities that have been developed for WordPress by the community. All you have to do is explore the plugins and create your perfect e-commerce website.
With other CMSs, everything is more unified, and you can’t pile up your perfect set of e-commerce features while customizing your website.
Anyone who wants to build a fully functional website fast will end up looking for a good theme. We will explore the characteristics of great WooCommerce fashion themes below.
Now let me tell you about the unique offer from TemplateMonster that gives you the full access to the best premium WooCommerce themes for only $19 a month. You can choose any theme from the list and build your own website or sell the website to your clients. With ONE, you will spend much less money than you would have to pay if you got your themes elsewhere.
Any premium theme by TemplateMonster that is not included in ONE can be yours at a 50% discount. You also get all the plugins you will need to make your website work and some additional services! If it sounds too good to be true, please explore the offer yourself and join our ONE community.
When it comes to building an e-store, you don’t want to be too original. It’s much better if your websites feels familiar to your customers, like a good friend’s home where they can find the kitchen with their eyes closed. When feeling relaxed and welcome, people tend to splurge.
More than half of all websites you and I have been to are on WordPress. If you use WooCommerce to create your store, you will capitalize on that familiarity.
When you use WordPress for your fashion store, you can be sure that your website will be growing with your business. Whenever you need to change something or add a new feature, there will be a huge pool of knowledge and technology you can draw from.
You will be able to make changes to your working website without having to work everything all over again. WordPress can be used for selling literally anything and you can change the profile of your website whenever you need to.
With all that said, let’s talk about WordPress eCommerce themes.
Most people intuitively understand that simple websites that focus on one goal deliver better results than complicated ones with too many bells and whistles. Look closer at the websites owned by the best clothing brands and you will see that for yourself.
We all want more functionality but it doesn’t mean that fashion websites should look clumsy and Hulk-like. A website design that doesn’t distract people’s attention but instead highlights your products will help you win at e-commerce.
Overall, choose the themes that feature a full set of modern-day plugins while having cleaner lines, lots of whitespace, and air.
This template is modern, sophisticated, and straightforward to use. It is one of the best fashion eCommerce themes for creating a stand-out website. It is compatible with all the outstanding browsers and retina-ready. Fashtrend also has a multipurpose design, a mobile adaptation feature, and a blog module. Its other functionalities are:
Laveri is a top-notch fashion eCommerce theme. It is a real catch for users who want to attract customers to their clothes, accessories, and jewelry online store. Laveri is completely customizable and is easy to install. Moreover, it looks great on any gadget, including iPad, iPhone, Android Mobile, laptops, or tablets, thanks to a responsive design. Other features include:
Paletto fits different shops that are close to the beauty and fashion industries.It fits different shops that are close to the beauty and fashion industries. Entering the website based on our cosmetics store templates you meet the full-screen size slider with various popular cosmetics lines. Gaudy banners with sales and super offers were added to draw the visitors' attention and make them check the collections. The Paletto theme was created with Elementor and its powerful add-ons.
Grace is a minimal and modern WordPress e-commerce theme built with King-Composer page builder. It was built for your Fashion, Apparels, Bags, Watch, Shoes, Clothes, Beauty, Boutique, Minimal, Accessories and other multi purpose store.
This amazing theme is integrated with WooCommerce and many other features like sidebar shopping cart, Quick-view Product, Product Compare/Wish-list, Advanced Reviews, Custom Widgets and Unlimited Color Schemes. This theme built with drag and drop King Composer page builder which allows you to create and arrange each element and content.
Selling handcrafted accessories effectively means that you would expect your website to do certain things for you. You will want it to display hundreds of items in such a way the unique value of every product shines through, like on the best fashion eCommerce websites. The emphasis should always be on the products, not on the website design itself.
The simple beauty of the Artcraft theme will help you achieve that. It is optimized for e-commerce and full of useful UI elements.
Remember how many accessories and fashion goods you’ve bought while scrolling leisurely on your smartphone. Smart mobile-first experiences and intuitive navigation are what actually pushes sales forward.
Blinky is a top-notch responsive theme for top online clothing stores. It includes tons of awesome JetElements plugins and even offers free images. This means that your e-store or fashion eCommerce website will be quite easy to launch, and its chances to reach good commercial results will be high.
People looking for lingerie want to be sent to a website that looks both playful and chic. At the same time, they are expecting to find smart accessible layouts, an easy navigation, and an effortless checkout process. Due to JetCompare, JetGallery, and other embedded plugins, Nakes delivers such a flawless buying experience.
You will create multiple product lists for images of clothing, apply smart category filters to each item, and use as much sale boosting tools as you need.
This fashion eCommerce theme looks both artsy and high-end, so any fashion item you add there will shine like haute couture dresses we see on the runways. The theme offers many product display tricks and a huge categorized gallery.
With JetElements, JetWooBuilder, JetCore and other sets of plugins, you will set your website up effortlessly. Also, it will work no worse than the expensive fashion eCommerce ordered from web design studios.
Average websites receive more than half of all their customer traffic from mobile devices. People search for fashion apparels using smartphones more often than personal computers. Knowing that, you need to create a fashion e-store that delivers its most gorgeous UI on mobile screens.
When choosing a theme, test it on a smaller screen and look carefully through all important elements. It’s not enough that layouts get resized for a mobile screen, all elements must be adapted to being operated by fingers on the go.
The mobile first paradigm includes many key elements. All of them were the focus of the TemplateMonster team when they were creating the fashion designs websites from this collection.
Check out that big homepage slider! Don’t you want to have it for your fashion eCommerce site? And how about dozens of premade pages? Gemstonic is an amazing design for your jewelry store, as it integrates media, animation, powerful widgets, and beautiful grids. The theme will serve as a perfect frame for your precious stones and metals.
The sections include animated box, animated text and duo color headline, file downloader, a working contact form 7, amazing mega menu, and many other perks. Here we have an amazing example of women's fashion websites.
Fully responsive and bright, this theme makes it easy to build a smooth user experience and inspiring product displays. You will get a big set of premade layouts, headers, footers, and icons to use in your design. There will be smart Featured Products, Recommended Items, and Discounts sections, as well as product tags, hover options, product ratings, and new/old price displays.
Your fashion eCommerce business needs Modella to impress customers. You will build a store that looks like top fashion websites, and get stable revenues.
Selling shoes? You need a website that is dynamic and functional! Sneaky is made with Elementor to create the best fashion sites that deliver the top performance. It features catchy product display sections, marketing tools, like countdown timers and banners, to create flawless mobile UI.
The gallery will include filters, tags, categories, ratings, and a price selection tool. There’s a Sort By tool and a live search widget to help everyone find their perfect pair of shoes.
Jeanstar is a no-nonsense design for top model sites that is full of useful features. It was built on Elementor, so you will find the customization process easy and enjoyable. The theme is perfectly scrollable and easy to check out from using mobile gadgets.
This beautiful minimalistic theme that includes a set of customizable product layouts, pop-ups and banners, and a huge gallery with navigation. Of course, there’s also a blog with a media library and social media options.
You want your customers to be mesmerized by the beauty of your product, don’t you? This theme will add value to your fashion brand by offering one-click installation, Retina Ready layouts, huge galleries, and 24/7 support.
Build your online fashion eCommerce store that will rank top clothing websites with DazzleDay.
This theme is versatile and easy to navigate. Your customers will appreciate the cute grids, comfy product gallery sections, products lists, and a great Mega Menu with images and categories. You can add as many widgets and sliders as you like, create an irresistible homepage banner, and choose the animation effects.
Charizma is a powerful sales-boosting tool, and you will enjoy customizing and using it. The theme will make it easy to create a very personalized design with many widgets, social media support, and a smooth checkout.
This theme is full of light and amazing customization options! It includes smart product listings, grids, impressive single product view, and a comfy checkout.
Deluxis also allows creating wishlists, comparing goods, and sharing products over social media. By adding reviews and a Brand section, you will convince those customers who are still hesitant. A newsletter will help you get a new audience to your brand and make people come back to your website.
While choosing a theme, you need to look for the level of functionality that will help you make your marketing campaign work.
Choose the add-ons and plugins that create the user experience people are expecting to see on a modern commercial website. Your store should not be lagging behind if you want it to have high conversion rates.
Jet plugins were created by web developers for web developers and later delivered to the wider market. They offer an awesome set of features:
Mola is a WooCommerce WordPress Theme for online Shopping Stores. It has a modern attractive design and plenty of tools that will help you to sell better and faster. For instance, sections with countdown timer let your clients know that they can lose the opportunity to buy a product with a discount. As a result, they choose faster and increase your sales. It is worth to mention that you can set the countdown timer as for a collection so for a separate product.
Organica a fresh theme for your online store. It will be suitable for different businesses that are connected with natural or organic products. Entering the natural cosmetics shop template you meet the scroll navigation with very fresh photos, that make the visitors feel like inside the real organic shop. Gaudy banners with super offers, which are disposed below, catch users’ attention.
Lexicon is a modern and flexible WordPress theme with beautiful typography, subtle transitions, interesting use of navigation. Lexicon theme specially design for big and multi store category. Lexicon theme designed it to make your site prettier and your life easier. Lexicon theme is compatible with a bundle of the premium plugin: WPBakery Page Builder and with this plugin easy to customize with drag and drop page builder that will help you to create any type of layouts with fast and easy. Lexicon theme included all featured with a collection of powerful short codes and widgets, for easy to use and capacity. Lexicon theme is packed with a large collection of shop layouts including many product templates and elements.
Chemisy is a top-notch e-commerce theme with plenty of useful widgets and smart layouts. Let’s take a close look at the blog section of this theme: you will get to choose between grids, masonry, and listing layouts.
Available blog post types include images, gallery, quote, audio, video, and links. You can place a blog sidebar to the left or right of your layout, or choose to go without it altogether.
Full of integrated media, diverse animation, and premade section options, this theme is built to sell. Hugesale offers the amazing JetElements functional package to help you customize your e-commerce website to perfection.
The product display perks include quick view, tags, old/new prices, wishlists, and product compare. You also get a big set of premade pages, sections, headers and footers. The theme allows you to create classic layouts, grids, masonry layouts, and justify layouts.
The beautiful animated grid on the homepage can mesmerize you from the first glance. Styler is a responsive fashion eCommerce theme built on Elementor with all the amazing JetElements widgets included in the package.
The theme will work across many browsers, in many languages, and with multiple currencies. The live search functionality will help you make sure all your products find their buyers. Add a pop-up newsletter and happy customers will come back to your store for more goodies.
This theme features a trendy animated grid with irregular elements. It was designed for an online store selling luxury men’s clothing. The theme is easy to customize with Live Customizer. Every inch of it is changeable including colors and font types. But notice how chic it looks right now!
All images come free in the package and can be used in your website design. Inside the theme, you will find image accordions, the Brands section, different buttons, icons, a working contact form, a map, pricing tables, counters, and other useful features you would expect to see on a fancy website.
The theme was built with mobile-first paradigm and it works flawlessly with different browsers. Also, your website will adapt to Retina displays and look and beautiful in them.
Varie Gated is well-documented, improved for SEO purposes and coded with care. Its product display potential includes product tags, quick view, carousels, Featured lists, Discount display, and many more. With WordPress Live Customizer, you will be personalizing your theme and seeing all the changes in real time.
A website is absolutely useless if it is invisible to search engines. Organic traffic is the air that any ecommerce business breathes. Most likely, your business will have to fight for that sweet spot among the first ten search results.
Your e-commerce theme should generate proper HTML5, load fast, and work flawlessly on mobile gadgets. The design you choose should have a search-engine-friendly structure and be created with SEO-optimized code.
Beardoff is a skin care store WooCommerce theme built with mobile-first Bootstrap and valid, well-commented and SEO-friendly code. It comes packed with various tools for building a powerful and user-friendly UI. To name a few, carousels keep multiple products in a single block, tabs group them into categories, and filters make it easier to find a necessary item. In terms of typography, you can access an extensive library of Google fonts. As this eCommerce theme is available under the 100% GPL license, feel free to modify it and its sources the way you like. While editing the default design, you can preview changes live thanks to WordPress Customizer integration.
Built with 10+ beautiful and modern homepage designs, 02+ mobile layouts ready, multi vendor support and lots of ecommerce features, OuiOui will be a great choice for any shopping store or multi vendor marketplace. With hot deal slider, daily coundown, different product and layout styles, ajax product live search, bundle product, color & image swatches, one click demo import and lots of functions, it is never easier for you to build a new website.
Carefully built with Elementor and enhanced with JetElements plugins, this theme will seduce site visitors into buying lingerie or whatever products you choose to offer in your store.
You don’t need to be a web designer to customize this theme, add your content, change any colors in live mode, build your layouts with a variety of grids, or add animation and widgets. You can also use the ready-made sections and pages designed for you by our experts and go live with your store even faster.
This is a beautiful and fresh theme for an eye-wear store. In this design, minimalism is combined with style and rich functionality.
You get a bunch of premade pages and awesome plugins to bring your website UI to perfection. For instance, you can set up a blog with the layout of your choice and diverse post types that include all kinds of media, quotes, and links.
This design is both versatile and gorgeous. An e-commerce website specializing in lingerie will benefit from these clean layouts made of different grids with animation. InLaces is easily customizable and well prepared for the content being added. The design is responsive and ready for different languages and currencies.
WooCommerce Ajax filter ensures intuitive navigation and a rewarding shopping experience, like in top clothing websites. With Cherry services, you will be able to display additional services and increase your revenues.
This design is rich in whitespace, very flexible, and enhanced with WooCommerce. You get an Ajax filter that sticks to the top of the website, a comfy shopping cart, product carousel, and other tricks that you would expect from an e-commerce website.
A Mega Menu will ensure that buyers get to where they want in no more than two clicks. Layout options include masonry, several types of grids, product listings, etc - everything you usually see in the best online fashion eCommerce stores.
Everything about this theme can be changed to fit the wildest marketing vision and create trendy fashion eCommerce websites. Use WordPress Live Customizer to change colors, typography, add social links, play with menus and sidebars, etc.
With Elementor, you can easily add pages, banners, pop-ups, or a newsletter without touching a single line of code. And JetElements plugins will help you create the UI of your dreams swiftly and easily.
This template is sleek and chic with its irregular grids and black & white esthetics. Do you need your apparel websites design to create a special atmosphere? A place where people will be indulging in fancy purchases? If so, this theme is everything you need.
In Boutique, every item will find its own small spotlight and be emphasized with product quick view, product tags, and bright call-to-action buttons. Adding content to this theme is super easy due to the MotoPress editor and Live Customizer that come in the package,
Drag-and-drop page builders have made a revolution on the web design market over the last ten years. The benefits of easy and accessible builders are obvious:
So, a good page builder is an absolute necessity if you have practical commercial goals for your business and need a website that will help you achieve them better.
High-quality themes are not only cleanly made but also well documented. Good documentation ensures that any user will be able to understand how the theme is supposed to work. Careful documentation is also a sign of professionalism on the side of the theme creator.
While setting up a theme and working with it, one may encounter many questions and issues. Minor bugs and problems are normal. What makes the difference is how the provider handles client requests. Look for a marketplace that provides long-term 24/7 support and doesn’t charge additional fees for that. This guarantees that you will be able to resolve any problems with your theme and make it work most efficiently.
Kids’ fashion is another important industry that works by its own laws. The main characteristics of a successful e-store for children are the ease of navigation and intuitive checkout. Parents often don’t have time to scroll through the galleries; they shop from their smartphones whenever they have a free moment.
Bambino is a responsive theme with clean and accessible architecture. You will enjoy organizing your layouts and filling them with content with Power builder. Your customers will appreciate the perfect UI and respond by making more purchases. This is an awesome solution for top fashion eCommerce sites.
The GrannaLi theme is dynamic and swift like a sportswear website should be. It features social login and social media buttons to integrate your website into the broader web context.
There’s a nice looking Latest News section, also a calendar with CTA buttons, many header and footer options with additional navigation, live search, and a working Contact form. Power builder will help you add your content in a few clicks and customize the colors and architecture of your website in real time.
A beautiful lightweight theme with bonus images included, Retina Ready layouts, and three types of sidebars. There’s also a blog with many layouts (grids, Masonry, lists) and diverse post formats (all kinds of media, link, image, gallery, aside).
The theme features social login and social media integration. Customers from all over the world will be able to buy jewelry from your store because the theme can be translated to different languages and works with many currencies. There’s an Ajax product filter that stays on the top of the page whenever you scroll down the clothing line pages.
I hope you’ve enjoyed my selection of themes for fashion eCommerce designer websites.
Please share your feedback in the comments and don’t forget to subscribe to our blog!
Here’s the list of the amazing fashion eCommerce themes you’ve seen in my selection.
|Artcraft||Accessories||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Blinky||Glasses, accessories||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Paletto||Cosmetics||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Grace||Clothing||King-Composer Page Builder||Any theme for any number of projects for only $19 a month|
|Nakes||Lingerie||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Verdango||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Gemstonic||Jewelry||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Modella||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Sneaky||Shoes||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Jeanstar||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|DazzleDay||Jewelry||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Charizma||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Deluxis||Lingerie||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Chemisy||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Hugesale||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Styler||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Mola||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Organica||Cosmetics||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Luxidor||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Varie Gated||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Lexicon||Art||WPBakery Page Builder||Any theme for any number of projects for only $19 a month|
|Cogence||Lingerie||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Fabulous||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|MaxiGlass||Glasses, accessories||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|InLaces||Lingerie||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Beardoff||Skin Care||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|LoveToDress||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Fashion Gaze||Clothing||WP Live Customizer||Any theme for any number of projects for only $19 a month|
|OuiOui||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Boutique||Clothing||MotoPress editor||Any theme for any number of projects for only $19 a month|
|Craftstamp||Clothing and accessories||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Zirconia||Jewelry||WP Live Customizer||Any theme for any number of projects for only $19 a month|
|Jazzy||Clothing||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Cosmeli||Cosmetics||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
|Bambino||Clothing||Power builder||Any theme for any number of projects for only $19 a month|
|GrannaLi||Shoes||WP Live Customizer||Any theme for any number of projects for only $19 a month|
|TinyFit||Clothing||Power builder||Any theme for any number of projects for only $19 a month|
|Diamanzza||Jewelry||Elementor Page Builder||Any theme for any number of projects for only $19 a month|
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