The Best Tools for Web Marketing

Email marketing, social media marketing, and your website are great ways to build your brand. They help reach your target audience, especially when you promote your message to a specific audience.

With organizational, analytical, graphic design tools to name a few, you can be sure to maximize your output with these useful platforms. All things work together when you use all to your advantage. And not to mention, some are free to use.

With these online tools, they will help create an easier way to market your startup brand or help in an established company.



Trello is a management tool that helps you organize your projects and share with coworkers or anyone involved.

Trello allows you to keep projects on task, share ideas, manage assignments, and increase productivity.

With a tutorial to help you navigate through the interface, you can use what they call “boards” for projects and “cards” for the project's details. The drag and drop feature helps organize digital marketing projects when email becomes too stressful to maintain.

Collaboration is an important part of online marketing strategy. All departments come together when building a project. Keep things organized with Trello and keep your workload at ease.

Trello business class lets you share information securely.



The best way to reach your audience is to figure out what they are asking. What do they need?

Buzzsumo lets you know.

Through trending topics, you can see what people/users are asking about a particular topic or things buzzing in your brand and find out what people are sharing.

Buzzsumo is used by many popular brands such as National Geographic, Yahoo!, and IBM.

Find out about trending topics, what competitors are talking about, and filter out results by year, day, or hour.

You can view how many shares a particular topic has or any backlinks from your website. Through content analysis, see what content works best whether it’s blog posts, how-to articles, listicles and more.



Email marketing is one of the best ways to reach out to qualified audiences. You can promote your product or services, tell your audience a story, and connect with a new audience. Mailchimp is the best email marketing tool that most big businesses use to market to their audience.

Mailchimp allows automated emails to be sent to your subscribers and keeps them interested in your brand. Sending good content (even freebies) builds their trust and keeps them wanting more from you.

Mailchimp has helpful guides to help along the way for your marketing automation tools. It lets you know if you’re targeting the right audience and lets you pace your emails so your users don’t get overloaded with tons of email from you.


Saving time is so important in building a marketing strategy and visual representation comes with marketing.

With Canva, templates are made to assist in giving you the flexibility to create designs with ease. Use their templates for social media, presentations, brochures, infographics, letterheads, menus, and more. Add photos for brand fulfillment and consistency.

Their premium feature has more flexibility in creation, but the free version should do for a new business.

Create beautiful graphics with the easy editing and downloading. Create teams for collaborating on projects and focus on your brand fonts and color palettes. You can upload your logos and create designs and graphics with your own taste.



Headlines make a user click on an article. For a content marketing strategy, Coschedule makes sure your headline is polished so it makes users want to click on the article or email.

Their headline analyzer helps drive traffic, shares, and backlinks. The analyzer knows what headlines convert and get shared.

Word balance is important when writing a headline for social media, blog posts, or emails. The four common types of words Coschedule analyzes are:

  • Common
  • Uncommon
  • Emotional
  • Power

All four are useful when captivating an audience to click on a link.



With many social media management tools around, Spredfast is a leader in robust analytics, scheduling, and collaboration between team members.

Spredfast can give you real-time analytics, team collaboration, social campaign management, and social listening and scheduling.

Social media is one of the best ways to market to your customers. Listen to what they’re saying, schedule posts in the future with Spredfast’s robust platform. They live up to their name as they allow your voice to be heard amongst the top competitors in your industry. Find out what competitors are doing on social, build your social platform content, view analytics on all social media platforms.

Google Analytics

Google Analytics

Google makes it easy to set up and find out how your website is doing. Data automation lets you gain new insight on who’s visiting your website, audience demographic, predictive analytics, and real-time reporting.

It doesn’t matter what type of website you have, Google Analytics helps you understand your website and its visitor's actions.

The platform can create insights to help grow your business and data for analyzing what’s working and what isn’t.

Google Analytics on WordPress allows you to stay up to date with your website.

And the good thing about Google Analytics is its certification is FREE!



The great thing about Quicksprout is it connects to Google Analytics so you get the best of the best of analytics.

Grow your website traffic to increase engagement, followers, subscribers and optimize our content.

Quicksprout helps you generate new leads, sends personalized alerts to fit your website needs and improve all website aspects. With it’s easy to use interface, Quicksprout’s platform helps you understand what’s needed, how to fix it, what you’re doing well and how to continue growing your online content.

Quicksprout stands by always being free. What a great way to market your business without any investment!


The best way to make the most of your online business needs is to use the tools that will help you succeed in all aspects of online. From organization to analytics to content, practicing good methods leads you in the right direction to get ahead of your competitors.

What tools are you using for your business?


Don't forget to check out WordPress business themes released recently.

Monica Brown

I'm a professional writer and my articles clearly show the sphere of my interests - marketing, content management and website audience growing. Besides that, I like reading tech magazines and traveling.

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