Let me ask you a question: Do you consider your company as a serious one? Alright, but do you have a style guide for your brand? No? Then sit down and listen! I’m gonna tell you why this is so goddamn important for anyone who has its own brand.
I believe that every brand has it’s own core values. They usually include the vision of the team, the message that they want to deliver while communicating with the audience. Basically, these values define the soul of your brand and the way it’s represented in the media and on the market.
That’s where the brand bible comes handy. These are not just fancy words, it’s called the ‘Brand Bible’ for a reason. This is a strict set of rules and guidelines that should be followed while working with your brand’s identity.
Example of a brand style guide
These rules are essential and they cannot be overridden even in some exclusive and unusual situations. Let’s just say that this is the source where you may take all the needed information to create anything connected with your brand: a website, a memo, an advertising banner or a product feature image.
An excerpt from the Walmart style guide
Prior to starting the guidelines development, you should determine a few key things about your brand. It may sound obvious to you, but you need to know your brand very well in order to create a guide that will fit your brand perfectly. Let’s review the components you need to define:
We are serious and ambitious / young and productive. Keep in mind that you’ll have to keep up with those words and comply with what you’ve said about yourself.
Why did you start this company? What do you want to deliver?
These are the question you need to ask yourself and give strict answers. A company cannot exist without a global mission and goals, these are crucial in forming your brand’s purpose of existence.
We have started a design studio in order to bring the top-notch designs to the market. Our main mission is becoming the biggest design studio on the East Coast and trying to reach to the top 20 design companies on the whole market.
Ambitious goals like these are giving a great understanding of your company’s principles, hunger to succeed at something that makes your company truly attractive to a customer, it makes him believe that you will bust your ass all the way up and do your job properly.
It’s very important to give all the color codes along with the list of all the shades that can be used.
Each time when someone decides to create an internal memo, a banner or a project web page, he will have to look up to these colors. It will ensure that all your projects and brand products keep the same style and impression.
Make no mistake, it’s not just a page where you define the main font that should be used everywhere. That’s one of the most important sections that should include the following information:
This is my favorite part of the brand book, but it’s often misunderstood by those who create the guidelines. First of all, no… It’s not a set of pictures that you like.
Photography guidelines are created for one basic reason: to give out the basic rules that should be followed while performing the photo shoot for your brand.
The brand book is not just about structuring the overall brand style information, it should help your brand become more memorable and recognizable. So that is why while writing and showcasing the photography style guidelines you should call everyone up to following one style.
Pick all the photos that can be used as an example of your company’s photography style and write a short paragraph outlining the basic principles that should be considered.
We shoot only B/W or each and every photo should be HDR, etc.
Before making up your mind to build a design studio, check out these design studio templates.
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